BSBMKG628 Assessment Task 2-5

2.Qualifications - Qualifications can be an effective way to improve public relations by equipping employees with the skills needed to understand and implement successful public relations strategies. For instance, sending your staff on a complaint training handling course means they will be better equipped to manage and resolve customer complaints. Customer service should be a vital element of all public relations strategies 3.Customer service - customers and relationships are fundamental 1o the success of your business particularly through social media platforms. staff or team that is dedicated to monitoring social media accounts or other customer feedback accounts. This will ensure that any customer complaints or queries are dealt with swiftly. e Encourage customers to post feedback and reviews. This will demonstrate your level of service to other potential customers. e Implement software like bots that can provide customers with 24/7 support to