MGT 315
Week 4 – Discussion
I would like you to choose a company and discuss their branding.
In order to do this, you will first need
to explain what branding is.
After you describe your chosen company’s brand, please critique it.
Has this
company accomplished what they were setting out to do?
Have they reached the audience they
intended?
Branding is viewed as a process that involves creating a specific name and image for a product in the
mind of the consumers.
This is mainly achieved through advertising campaigns that have a consistent
theme.
The
purpose of branding is to establish a significant and differentiated presence in the market
necessary for attracting and retaining loyal customers.
The company of choice was Starbucks, and the reason for selecting this business was they have done
extremely well with capturing the attention of the consumers since their inception.
They were
transformed from a commodity to a splurge of $4, and Stanley Hainsworth is the individual responsible
for the great brands.
His reason for coming to Starbucks was to create something for the business to
attract and retain customers.
Starbuck’s brandings is simple and unlikely to cause distractions.
When
people hear the name Starbucks, and people that drink Starbucks have a favorite drink they are likely to
order each visit.
Regardless of the Starbucks visited, customers will receive the same quality of service
and the same taste in the drink ordered (Starbucks.com, n. d.).
For many years, Starbucks focus was to have its presence in every neighborhood, and at this point, there
is approximately twenty-five hundred stores in approximately seventy-five countries and their focus is
creating a global social impact.
I believe that Starbucks reached the audience they intended, but
simultaneously, most of their audience was mainly reached from the sale of coffee and assisting
communities (Starbucks.com, n. d.).
Starbucks.
(n. d.).
Retrieved from
https://www.starbucks.com
