Week 5-Discussion-Company's stated values

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Company's stated values/C.S.R. statements: Amazon's foundation is built on four core values or principles that shape the company's identity and guide its decision-making process ever since it was launched in 1994 (Gallo, 2021). These core values include:  Customer Obsession: From its inception, Amazon has been driven by an unwavering dedication to its customers. The company emphasizes that obsession with customers rather than competition guides its business activities and decisions. This commitment to customer satisfaction is a defining characteristic of the company, evident in its relentless pursuit of meeting and exceeding customer expectations. Amazon's customer-centric approach goes beyond mere competition; it centers on understanding and fulfilling the diverse needs of its customers.  Vision: Amazon's vision states "To be the world's most customer-centric company" (Weinstein, 2022, p. 4). This vision guides all business decisions with a focus on customers rather than competitors, which has seen the retailer dominate the online/e- commerce market, selling almost any product (Weinstein, 2022). This suggests that customer values should be central to overall Amazon business practices and philosophies.  Passion for Invention: Amazon prides itself on its culture of innovation. This passion for invention has fueled the company's continuous development of new products and services throughout its history. From pioneering Prime shipping and Kindle eReaders to revolutionizing the internet landscape with Amazon Web Services (A.W.S.), the company's innovative spirit extends to its employees, who are encouraged to seek out and contribute new ideas.  Commitment to Operational Excellence: The cornerstone of Amazon's customer- centricity is its commitment to operational excellence. The ability to deliver millions of

packages within a two-day window requires a level of fulfillment operation that is second to none. Amazon's dedication to operational efficiency ensures that customers receive their orders accurately and on time, fostering trust and loyalty.  Long-Term Thinking: Amazon has always taken a long-term view of its business, even when the prevailing trend in the late 1990s was short-term profit maximization. This commitment to long-term thinking has been instrumental in the company's sustained success. Since its initial public offering (I.P.O.) in 1997, Amazon's stock has appreciated nearly 2000 times its initial price, illustrating the value of strategic, forward-looking planning.  These core values define Amazon's identity and drive its mission to be Earth's most customer-centric company. They represent not only what the company stands for but also its vision for the future, rooted in innovation, customer satisfaction, operational excellence, and enduring success.

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