Discussion Week 2

Among the most innovative products that have been brought to the market is the iPod. This product is the market leader in the product category of portable music players and has created a niche for itself. A large number of people have been attracted by the iPod's fashionable appearance and ease of use and there has been no defined specific target market for the product. In order to achieve this, a behavioral analysis is carried out in which the role of individuals factors such motivation and values, learning and perception are considered. Other individual actors considered are; individual decision making process, attitudes and personality. These are looked at in relation to how the Apple Company is able to develop its marketing strategies for the iPod product through understanding the consumer behavior. The main target of the advertisement campaigns is the young audience and this is for the reason that there is a higher likelihood that young consumers will use this product and go…

identify a bias you have unconsciously used and how will avoid it in the future. How can you help others becomes more aware of unconscious biases

True or False? The most basic reason why people engage in organizational deviance is that they are in a position to do so.

Which of the following organizational culture dimension is characterized by competitiveness and a low emphasis on social responsibility? Stability Innovation Outcome orientation Aggressiveness

How do the tools and techniques of marketing analytics help persuade executives? What types of executives would find marketing analytics particularly persuasive?

Analyse the effectiveness of defensive strategies for a company, using appropriate examples of your own.

The research group asked the following question of individuals who earned in excess of $100,000 per year and those who earned less than $100,000 per year "Do you believe that it is morally wrong for unwed women to have children?" Of the 1,205 individuals who earned in excess of $100,000 per year, 710 said yes, of the 1,310 individuals who earned less than $100,000 per year, 700 said yes. Construct a 95% confidence interval to determine if there is a difference in the proportion of individuals who believe it is morally wrong for unwed women to have children The lower bound is (Round to three decimal places as needed)

What are the main differences between the positivism and interpretivism approach?

You have conducted focus groups to collect information on the mental health and financial well-being of employees of a company. However, you realise the respondents were not sharing much with the researchers.For example, they often provided short answers without elaborating further, and seemed to avoid some questions. What would you recommend to a marketing team to help improve the quality of the qualitiative research responses ?

What is the role of EXECUTIVE SUPPORT SYSTEMS (ESS) and DECISION SUPPORT SYSTEMS (DSS) in modern companies? What benefits can be brought to the company.

Explain the following based on CRM – Customer Relationship Management:Value PerceptionCurrent RealityQuality Customer DatabaseMultifunctional TeamsSystem Integration

Can you describe the environment of the decision maker and the criteria for making an accurate/scientific decision as a learner of Human Behavior in an Organization?

How could security surveillance of employees and homeless people be presented in a way that would satisfy a listeners’ attitude of “What’s in it for me?

Give me answer in half hour

According to one of your articles, there are extrinsic and intrinsic motivations for consumer behavior. Consumers who are motivated to learn pickle ball because it reminds them of their days playing college tennis are triggered by which motivation factor of consumer behavior:  a. External personality b. Psychology  c. Internal personality  d. External motivators e. None of the above

read the content in the picture and answer the following question Why is each of these behaviors a problem and how would you handle each of these problem participants?

Identify an organization known to unsuccessfully apply the organizational culture (organizational behavior concept) to its organizational structure. Provide a description of the organization chosen, their background, and how/why this concept was applied and unsuccessful.

Choose one negative health outcome of sedentary behavior and explain how the relationship between that outcome and sedentary behavior may be investigated: Quantitatively Qualitatively  Using mixed methods

Use the article titled “From Conceptualizing to Measuring HIV Stigma: A Review of HIV Stigma Mechanism Measures” to answer these questions. Use your knowledge to interpret the information according to what is asked: Link to article: https://link.springer.com/article/10.1007/s10461-009-9593-3 a) Is this article biased? Give reason for your answer.  b) When was the article published and by who?  c) The above article is protected against reuse of its’ contents. What measure is in place?   d) How many articles have cited the above article?   e) Assume you have cited work from this article, add this source (write it out) to your reference list using the APA referencing style.

Why does the interpretation of qualitative findings have ethical implications?

Distinguish between the terms performance materiality andpreliminary judgment about materiality. How are they related to each other?