Organization analysis instructions
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School
Capella University *
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Course
4001
Subject
Management
Date
May 15, 2024
Type
docx
Pages
3
Uploaded by CommodoreSteel14142
Slide
Compon
Title Slide
Your title slide will be the first slide and should include your name, the da
and the name of the organization you selected.
Executive Summary
An executive summary should include the main points of your presentati
in 1-2 slides (no more than 2). It should also include your recommendatio
in 1-3 bullet points. As a general rule, it is usually best (and easiest) to wr
executive summary last—after the rest of your presentation is completed
Organization Background
The organization background should be brief—no more than 1-2 slides. It should include a brief history of the organization, in addition to the ma
products or services offered and the markets that are served. Other poss
categories include the founding date, mission statement, annual profits, sales regions, etc.
Internal Strengths
Using what you have learned about SWOT analysis, identify 4-6 strengths
internally within the organization. You may have to make some inference
based on what you know or perceive about the organization.
Internal Weaknesses
Using what you have learned about SWOT analysis, identify 4-6 weaknes
internally within the organization. You may have to make some inference
based on what you know or perceive about the organization.
External Opportunities
Using what you have learned about SWOT analysis, list 4-6 opportunities
facing the organization externally. Opportunities and threats are general
easier to identify than internal strengths and weaknesses, and are typica
shared across the same industry.
External Threats
Using what you have learned about SWOT analysis, list 4-6 threats facing
organization externally. Opportunities and threats are generally easier to
than internal strengths and weaknesses, and are typically shared across t
industry.
Macro Environment Analysis: PESTEL
Applying the PESTEL framework to the organization, identify 1-3 factors f
of the following: Political Factors, Economic Factors, Sociocultural Factor
Technological Factors, Environmental Factors, Legal Factors.
Micro Industry Analysis: Porter’s Five Forces
Analyze the industry the organization competes in by applying what you learned about Porter’s Five Forces of industry analysis. You should list 2-3
observations for each of the following factors: Threat of New Entrants, Th
Substitutes, Supplier Power, Buyer Power, and Industry Rivalry.
Generic Strategy Recommendations
Given what you have learned from your internal and external analysis of organization, are they pursuing the right strategy? If so, why? If not, wha
you recommend? Is the recommended (or current) strategy the right “fit
environment in which the organization competes? Be sure to select one o
three generic strategies and provide your rationale: Cost Leadership, Diffe
or Focus.
Organization Design Recommendations
Is the organization optimally designed (structured) for either your recom
their current strategy? For example, if they are pursuing a Cost Leadersh
do they have a low-cost operating model? The objective here is to determ
demonstrate the degree of “fit” between strategy and structure.
Ethical Considerations
What are some of the ethical considerations for your recommended (or c
strategy? Is the organization positioned for long-term sustainability? Are
which may ultimately affect the organization’s ability to attract and retain
employees or maintain the credibility of their brand? Are there potential
dilemmas in executing any recommended changes? The need to potentia
thousands of workers or stop paying for benefits such as healthcare to lo
operating expenses, for example?
References
This touchstone requires you to use at least four sources, including the co
tutorials. Ideas for outside sources include (but are not limited to) organi
websites, annual reports, or news articles from reputable magazines or n
Following APA formatting, your sources should appear in alphabetical ord
Create Presentation Slides
Use a presentation tool like PowerPoint to outline and organize your presentation. Your presentation must include the following:
Step 3: Add Speaker Notes
For this assignment, you are not actually giving a presentation, but rather just preparing a slide deck that summarizes your findings and recommendations.
An important step in the preparation of a speech is writing speaker notes. Speaker notes are notes added to a slide presentation as a reference for the presenter and can be found below each slide. For this touchstone, add your speaker notes to explain your analysis using information from your sources. If you were giving an oral presentation, these notes wouldn't be visible to your audience when you’re in Presenter View. But you would be able to see them, and
they would guide you through your presentation.
Your speaker notes will be used to evaluate your project, so make sure you write in complete sentences and pay attention to spelling and grammar. Also, make sure you’re citing the information from your sources using in-text citations in APA style. These citations should include the author's last name and the year of publication for the source, for example, (Mitchell, 2014).
B. Rubric
Depth and Comprehensiveness of Organization Background (10 points)
A researched discussion of the organization’s history and background is provided.
Background slide(s) demonstrate in-depth knowledge
of the organization’s history, major products or services, and markets, and reference relevant external sources.
Application of SWOT Framework (15 points)
A SWOT analysis of the organization is conducted.
At least 4 strengths, weaknesses, threats, and opportunities are each identified. SWOT analysis is specific and evidence-based (makes reference to sources).
Application of PESTEL Framework (15 points)
A macro environmental analysis of the organization is conducted.
At least 2 macro environmental factors for each PESTEL category are identified. Analysis demonstrates a thorough understanding of the PESTEL framework and the macro environment of the
organization.
Application of Porter’s Five Forces Framework (15 points)
A micro environmental analysis of the organization is conducted.
At least 2-3 observations for each of Porter’s Five Forces are made. Observations demonstrate a thorough understanding of Porter’s Five Forces and the micro environment of the organization.
Strategy Recommendations (15 points)
Strategy recommendations are made and supported with evidence.
Organization’s current strategy is identified and defended, or one of Porter’s three generic strategies is recommended with rationale. Strategy recommendations are highly specific and supported by SWOT and environmental analyses.
Organization Design Recommendations (12 points)
Organization design recommendations are made and supported with evidence.
Analysis of “fit” between the current organizational structure and strategy is comprehensive, and any recommendations for or against design changes are explained with evidence.
Ethical Considerations (10 points)
Ethical considerations for strategy recommendations are analyzed.
Analysis of ethical considerations for current or recommended organizational strategy is relevant and
insightful. Awareness of issues related to business ethics is strong.
Formatting and Mechanics (8 points)
Conventions for standard written English are followed and sources are included.
Presentation is polished and professional, and contains one or no grammar, spelling, or formatting errors. At least four sources are provided in the reference slide.
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