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Date: Tue, Nov 28, 2023 Word Count: 777 Exclude Url: No Rocords Found 0 100% Unique Content 0% Plagiarized Content 0% Paraphrased Plagiarism Content Checked For Plagiarism: CHAPTER 3 LITERATURE REVIEW LITERATURE REVIEW Literature overview shall discover the literature on the following method strategic evaluation frameworks Blue Ocean strategy and aggressive gain Strategy This is while an employer creates a completely unique and treasured position to benefit a aggressive advantage in the market Porter1996 To advantage this benefit corporations would perform a strategic evaluation which entails studies of the company and its operating environment and use it to formulate a strategy Strategy isn039t just about being higher at what one does but being distinctive at it Unless an enterprise has a clear imaginative and prescient on the way to be distinctively distinct and unique presenting something oneofakind than their competitors to a few exceptional group of customers they may be eaten alive through competitors Porter 1999 This shows that being strategic is the middle of business improvement and every organisation needs to attempt to analyze it and understand the real position and how to make an development Strategic Analysis Frameworks Strategic evaluation frameworks are gear that help to shape and manual agencies as they grow The frameworks as a way to be used for this paper are SWOT To analyze the Strengths Weaknesses Opportunities and Threats PESTEL to research the outside factors that can impact this commercial enterprise like Political Economic Social Technological Environmental and Legal factors and Porter039s Five Forces Competitive Rivalry Threat of Substitute Products Bargaining Power of Buyers Threat of New Entrants and Bargaining Power of Supplier These three frameworks can be used inside the strategic analysis of Netflix to understand its surroundings the elements facing it and the way to reposition for aggressive advantage In addition to these three the framework of the Blue Ocean Strategy can be encouraged for the organization Blue Ocean Strategy The Blue Ocean strategy is defined through untapped market area demand creation and the opportunity for relatively profitable commercial enterprise growth Kim amp Mauborgne 2005 When an business enterprise seeks to utilize the Blue Ocean strategy they039re deciding on to pursue a market with differentiation low fee and feeadded Agnihotri 2016 This lets in exploring the capacity inside the new marketplace and creates new call for Competitive Advantage An business enterprise that has a competitive gain has delivered price This is to say that a firm with a much wider we dge than its rival has a competitive advantage in its industry of operation This brought price gives it a capacity for income and increase Ghemawat amp Rivkin 2014 It refers to the elements that allow an corporation to provide its items and offerings higher or extra cheaply than its competition These advantages may be based on low value excellent timing amazing use of generation product differentiation and being the first mover of the product There is a want for the agency to apprehend the existing regulations of competition due to the fact the idea of opposition changes plenty Also the facts revolution offers a aggressive gain Netflixs differentiated aggressive approach is focused on 3 primary additives spending content and person revel in The organization invests a wonderful quantity of assets into new content improvement yearly especially now geared toward its unique indicates and movies shifting far from their previous method of that specialize in licensing content underneath ownership by using other studios This competitive method is rooted in their preference to construct a content portfolio of lasting cost which comes with huge upfront costs however which will also in all likelihood force growth for years to come Bylund 2018 Netflix has found out that extra advertising and marketing sales ultimately isnt well worth the detraction that outcomes from viewer dissatisfaction something that takes away from visitors cognizance on content material is eliminated from the platform Bylund 2018 Netflixs worldwide approach is precise in that it should secure content deals on a local basis