Marketing Week3
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School
Grand Rapids Community College *
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Course
101
Subject
Information Systems
Date
Jan 9, 2024
Type
docx
Pages
3
Uploaded by ConstableWildcatMaster401
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1.
Question 1
A spreadsheet can be used to: (Choose all that apply)
1 / 1 point
Gather data from browsers
Collect data
Correct
That’s right! This is one of the primary uses of a spreadsheet.
Sort data
Correct
That’s right! This is one of the primary uses of a spreadsheet.
Run formulae on data
Correct
That’s right! This is one of the primary uses of a spreadsheet.
2.
Question 2
True or false: Spreadsheet calculations are limited to simple arithmetic.
1 / 1 point
False. True.
Correct
That’s right! A calculated cell in a spreadsheet can do powerful calculations that will continually update as your data changes. 3.
Question 3
Some common data visualization chart types include: (Choose all that apply)
1 / 1 point
Bar chart
Correct
That’s right! This is a simple and common way to visualize data.
Line graph
Correct
That’s right! This is a simple and common way to visualize data.
Scramble graph
Cake chart
4.
Question 4
Google Analytics collects data from: (Choose all that apply)
0.75 / 1 point
Phone Calls
Emails
This should not be selected
Not quite. Go back and review the reading Tools to Evaluate Website Data
. Sites
Correct
That’s right! The most recent Google Analytics version is more event-focused rather than view-
focused in an increasingly mobile device centered market.
Apps
Correct
That’s right! The most recent Google Analytics version is more event-focused rather than view-
focused in an increasingly mobile device-centered market.
5.
Question 5
Web analytics tools can help an analyst learn: (Choose all that apply)
1 / 1 point
How many visitors went to a site
Correct
That’s right! This is basic information that an analytics tool can provide.
The name and address of visitors to a site
Information about visitors to a site
Correct
That’s right! This is basic information that an analytics tool can provide.
How they arrived at a site
Correct
That’s right! This is basic information that an analytics tool can provide.
6.
Question 6
Some common ways to indicate the end of a conversion include: (Choose all that apply)
1 / 1 point
Error page
Acknowledgement page
Correct
That’s right! Tracking these end of conversion events can help you pinpoint areas that need attention. Receipt page
Correct
That’s right! Tracking these end of conversion events can help you pinpoint areas that need attention. Thank you page
Correct
That’s right! Tracking these end of conversion events can help you pinpoint areas that need attention. 7.
Question 7
True or false: Google analytics includes templates that help you analyze data, but allows for little customization. 0 / 1 point
False.
True.
Incorrect
Not quite. Go back and review the video Understanding Google Analytics: Basics
. 8.
Question 8
Because Facebook Ads Manager looks at the success of specific ad campaigns, it can be particularly helpful when determining...
1 / 1 point
Your customer service needs
ROAS
Retention
Correct
That’s right! Facebook Ads Manager can help to show you what your return on ad spend is.
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