Customer interviews team submission - assignment template (2)
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Apr 3, 2024
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Customer interviews, team submission
Due: Feb 15, 2024
Team members (first, last names):
Explain your team’s target customer segment: What common questions did you ask your customers? List a minimum of five, open-ended questions below. These questions should ideally be around the customer’s problem, what they use to address the problem, and their views on a potential solution. List the common questions below.
Provide details on the customers and their interview responses below:
Customer 1 (name, demographic information, etc.,): How customer fits your target market segment:
Interview conducted by which team member:
Provide a summary of this customer’s responses for each question – while these can be direct quotes, paraphrase, summary, there should be some direct quotes from the customer that your team provides (if you asked more than five questions, just copy and paste after Question 5 below):
Question 1: Response: Question 2: Response: Question 3: Response: Question 4: Response: Question 5: Response:
Customer 2 (name, demographic information, etc.,): How customer fits your target market segment:
Interview conducted by which team member:
Provide a summary of this customer’s responses for each question – while these can be direct quotes, paraphrase, summary, there should be some direct quotes from the customer that your team provides:
Question 1: Response: Question 2: Response: Question 3: Response: Question 4: Response: Question 5: Response:
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Customer 3 (name, demographic information, etc.,): How customer fits your target market segment:
Interview conducted by which team member:
Provide a summary of this customer’s responses for each question – while these can be direct quotes, paraphrase, summary, there should be some direct quotes from the customer that your team provides:
Question 1: Response: Question 2: Response: Question 3: Response: Question 4: Response: Question 5: Response:
Customer 4 (name, demographic information, etc.,): How customer fits your target market segment:
Interview conducted by which team member:
Provide a summary of this customer’s responses for each question – while these can be direct quotes, paraphrase, summary, there should be some direct quotes from the customer that your team provides:
Question 1: Response: Question 2: Response: Question 3: Response: Question 4: Response: Question 5: Response:
Customer 5 (name, demographic information, etc.,): How customer fits your target market segment:
Interview conducted by which team member:
Provide a summary of this customer’s responses for each question – while these can be direct quotes, paraphrase, summary, there should be some direct quotes from the customer that your team provides:
Question 1: Response: Question 2: Response: Question 3: Response: Question 4: Response: Question 5: Response:
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In the space below, provide a one paragraph reflection of the overall themes and insights your team learned from these interviews. This should include a discussion of what your team learned about the customer problem and the potential solution that would address their problem (that your team can pursue).
In the space below, provide three specific hypotheses based on what your team learned from customer interviews that your team can test. Hypotheses should be around:
The customer problem: What is your team’s assumption regarding the specific problem that your target market experiences
A potential solution: What is your team’s assumption of the specific solution
A customer channel: How the solution may reach customers Examples:
“We believe customer X experiences Y problem.”
“We believe customer X would find solution Z with features ABC valuable and be interested in purchasing the solution.”
“We believe customer X would purchase solution Z through channel ABC.”