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Apr 3, 2024

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Table Of Content: 1. Introduction 2. Executive Summary 3. Quantitative Analysis 4. Project Concept 5. Costs 6. Major Risks 7. Timescale 8. Conclusion and References 9. Introduction 1. Introduction: Cybersecurity is one of the most important areas of study in today’s digital world. As technology continues to advance, so do the risks and threats associated with it. It is imperative that businesses and individuals protect themselves against cyber-attacks and data breaches. With this in mind, we propose a cybersecurity project that will benefit a select segment of the population and generate income for the entrepreneur.

2. Executive Summary: This proposal outlines a cybersecurity project that aims to provide online security and privacy for small businesses. The project will use a Weighted Scoring Model to evaluate its viability, with a budget of less than $500,000 AUD. The project will be completed within two years and is expected to generate income in the first year. The project will benefit small businesses by providing them with a comprehensive security system that will protect their sensitive data from cyber-attacks. This will be achieved through the development of a software solution that is easy to use and affordable for small businesses. The software will be developed using the latest technologies and will be compatible with various operating systems. 3. Quantitative Analysis: Quantitative analysis is an essential aspect of determining the viability of a project. In this proposal, we will use a weighted scoring model to quantify the project's viability. The weighted scoring model involves assigning a numerical value to each criterion based on its relative importance and then calculating the overall score for the project. The criteria used to evaluate the project's viability are as follows: i. Community Benefit - This criterion assesses the extent to which the project will benefit a community or a specific segment of the population. It is given a weight of 30% as it is the most critical criterion for receiving the grant. ii. Uniqueness - This criterion assesses the uniqueness of the project. It is given a weight of 20% as it is an essential factor in determining the project's success. iii. Completion Time - This criterion evaluates the project's completion time, which should not exceed two years. It is given a weight of 15%.

iv. Budget - This criterion assesses the project's budget, which should not exceed $500,000 AUD. It is given a weight of 10%. v. Income Generation - This criterion evaluates the project's potential to generate income. It is given a weight of 15%. vi. Area of Study - This criterion evaluates the extent to which the project relates to the applicant's area of study, which is cybersecurity. It is given a weight of 10%. Each criterion is assigned a score from 1 to 5, with 5 being the highest score. The scores are then multiplied by the corresponding weight, and the sum of the weighted scores gives the overall score for the project. The following table summarizes the scores and weights for each criterion: Criterion Weight Score Weighted Score Community Benefit 30% 5 1.5 Uniqueness 20% 4 0.8 Completion Time 15% 5 0.75 Budget 10% 4 0.4

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Income Generation 15% 4 0.6 Area of Study 10% 5 0.5 The overall score for the project is calculated by summing the weighted scores, which is 4.55 out of 5. Based on the weighted scoring model, the proposed cybersecurity project meets the criteria set by Charles Darwin University for the small business grant. The project's high score indicates that it is a viable and worthy investment that will benefit the community and generate income while remaining within budget and completing within the given timeframe. 4. Project Concepts Objectives: The proposed cybersecurity project has two primary objectives, which are as follows: a. Improve Cybersecurity Awareness: The first objective of the project is to improve cybersecurity awareness among individuals, small businesses, and non-profit organizations. Cybersecurity threats are becoming more sophisticated and are evolving rapidly, and many individuals and small businesses lack the necessary knowledge and skills to protect themselves from cyber attacks. Therefore, the proposed project aims to create a cybersecurity awareness program that will educate people about cybersecurity threats, provide them with the necessary knowledge and tools to protect themselves, and encourage them to adopt secure practices.

b. Develop a Cybersecurity Platform: The second objective of the project is to develop a cybersecurity platform that provides small businesses and non-profit organizations with affordable and effective cybersecurity solutions. Many small businesses and non-profit organizations cannot afford to hire full-time cybersecurity professionals or purchase expensive cybersecurity tools, leaving them vulnerable to cyber attacks. Therefore, the proposed project aims to develop a platform that provides these organizations with cost-effective cybersecurity solutions that are tailored to their specific needs and requirements. These objectives are aligned with the project's aim of promoting cybersecurity in the community and generating income through the provision of cybersecurity solutions. By improving cybersecurity awareness and developing a platform that provides affordable cybersecurity solutions, the project will benefit the community and generate income for the proposed business. SWOT Analysis: SWOT analysis is a strategic planning tool used to identify the strengths, weaknesses, opportunities, and threats of a business venture. In the case of the proposed cybersecurity project, the SWOT analysis is as follows: Strengths: Affordable pricing for small businesses: The cybersecurity platform will provide affordable pricing options for small businesses and non-profit organizations. This will enable them to access cybersecurity solutions that are otherwise too expensive for them to afford. This strength will be a key selling point for the platform. •Easy-to-use software: The cybersecurity platform will be designed to be user-friendly and easy to use. This will make it accessible to small business owners and

non-technical personnel who lack expertise in cybersecurity. The ease of use will also reduce the cost of training and support for the users. •Compatibility with various operating systems: The cybersecurity platform will be designed to work with various operating systems, including Windows, Mac OS, and Linux. This compatibility will allow the platform to reach a broader market. Weakness: The weaknesses of the proposed cybersecurity project are as follows: 1. Competition from established cybersecurity companies: The cybersecurity market is highly competitive, with many established players offering similar products and services. 2. Need for ongoing updates and maintenance: Cybersecurity threats and vulnerabilities are constantly evolving, which means that the project will need to be updated and maintained regularly to stay ahead of these threats. 3. Limited budget for marketing and advertising: The project has a limited budget for marketing and advertising, which could make it diﬃcult to reach its target audience and compete with established companies. 4. Dependence on the success of the initial launch: The success of the project will depend on the success of its initial launch, which means that there is a significant risk of failure if the launch is not successful. Overall, the weaknesses of the proposed cybersecurity project highlight the challenges and risks associated with launching a new venture in a competitive market. By addressing these weaknesses through careful planning, resource allocation, and strategic decision-making, the project can position itself for success and achieve its

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goal of providing affordable and accessible cybersecurity solutions to small businesses and non-profit organizations. Opportunities: ● Expansion into other markets ● Partnership with other businesses in the industry ● Potential for recurring revenue through software updates and maintenance ● Potential for growth through word-of-mouth marketing Threats: ● Rapidly evolving cybersecurity landscape ● Increasing competition from new entrants in the market ● Economic downturns affecting small business spending Changes in government regulations related to cybersecurity Shareholders: 1. Small businesses: Small businesses are the primary beneficiaries of the project, as they are the target audience for the cybersecurity solutions being offered. Small businesses are vulnerable to cyber attacks and data breaches, and often lack the resources to invest in expensive cybersecurity solutions. 2. Entrepreneurs: Entrepreneurs are another important stakeholder group, as they may be interested in investing in or partnering with the project. Entrepreneurs who are interested in the cybersecurity industry or who have experience in starting and growing businesses may see the project as a viable investment opportunity.

3. Cybersecurity experts: Cybersecurity experts are critical stakeholders in the project, as they will be involved in developing and testing the cybersecurity solutions being offered. They will also play a key role in educating small businesses and non-profit organizations about cybersecurity best practices and helping them implement effective cybersecurity measures. 4. Investors: Investors are important stakeholders in the project, as they will provide the funding needed to launch and grow the venture. Investors may be attracted to the project if they see the potential for high returns on their investment, or if they are interested in supporting innovative and socially responsible business ventures. 5. Software developers: Software developers are critical stakeholders in the project, as they will be responsible for developing the cybersecurity solutions being offered. They will need to have the skills and expertise required to develop secure and effective software that meets the needs of small businesses and non-profit organizations. Assumptions: ● The software solution will be developed using the latest technologies. ● The project will be completed within the two-year timeline. ● There will be a high demand for the software solution. ● The project will generate enough revenue to cover ongoing updates and maintenance.

Constraints: ● Budget limitations of $500,000 AUD. ● Limited resources for marketing and advertising. ● Dependence on the success of the initial launch. 5. Costs The estimated cost of the project is $450,000 AUD. This includes the cost of developing the software solution, marketing and advertising expenses, and ongoing updates and maintenance. The cost was estimated based on research into the average costs of software development projects and marketing and advertising expenses for small businesses. 6. Major Risks Risk 1: Rapidly evolving cybersecurity landscape Likelihood: High Severity: High Management Plan: Continual research and development to ensure the software solution remains up-to-date with the latest cybersecurity threats. Risk 2: Increasing competition from new entrants in the market Likelihood: Medium Severity: Medium

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Management Plan: Continuous improvement and innovation to ensure the software solution remains competitive. Risk 3: Economic downturns affecting small business spending Likelihood: Low Severity: High Management Plan: Diversification of revenue streams, including potential partnerships with other businesses in the industry. Risk 4: Changes in government regulations related to cybersecurity Likelihood: Low Severity: Medium Management Plan: Continuous monitoring of government regulations related to cybersecurity to ensure compliance and adaptation to any changes. Risk 5: Dependence on the success of the initial launch Likelihood: High Severity: High Management Plan: Thorough market research and testing prior to launch to ensure the software solution meets the needs of small businesses and is competitive in the market. Ongoing updates and improvements based on customer feedback.

7. TimeScale: The estimated time to complete the project is two years. The proposed cybersecurity project involves several major milestones that must be achieved in order to successfully launch and grow the venture. These milestones include: 1. Development of the software solution: The first major milestone of the project is the development of the cybersecurity software solution. This will involve designing and coding the software, as well as integrating it with various operating systems and ensuring that it meets the needs of small businesses and non-profit organizations. The development phase will require a team of skilled software developers and cybersecurity experts, as well as access to the necessary hardware and software tools. 2. Testing and quality assurance: Once the software solution has been developed, it will need to undergo rigorous testing and quality assurance to ensure that it is secure, effective, and user-friendly. This will involve testing the software in various environments and scenarios, identifying and fixing any bugs or vulnerabilities, and ensuring that it meets industry standards and best practices for cybersecurity. 3. Marketing and advertising campaign: In order to successfully launch the software solution, the project will need to develop and execute a comprehensive marketing and advertising campaign. This will involve identifying and targeting potential customers, developing a strong brand identity and messaging, and creating marketing materials and campaigns that effectively communicate the benefits of the software solution. 4. Launch of the software solution: The launch of the software solution represents a major milestone in the project, as it represents the point at which the product becomes available to customers. This will require careful planning and execution, including ensuring that the software is available for download or purchase through various

channels, providing customer support and training, and monitoring customer feedback and reviews. 5. Ongoing updates and maintenance: Finally, the project will need to continue to provide updates and maintenance for the software solution in order to ensure that it remains secure and effective over time. This will involve monitoring for new threats and vulnerabilities, providing regular software updates and patches, and providing ongoing customer support and training. 8. Conclusion: In conclusion, the proposed cybersecurity project will benefit small businesses by providing them with a comprehensive security system that will protect their sensitive data from cyber-attacks. The project is expected to generate income and meet the criteria set by Charles Darwin University for the small business grant. References: ● Chaturvedi, A. (2020). How much does it cost to develop custom software. Retrieved from https://www.cleveroad.com/blog/how-much-does-it-cost-to-develop-custo m-software ● Sujan, S. (2021). Small business marketing: A complete guide with templates and tactics. Retrieved from https://www.singlegrain.com/small-business-marketing/small-business-m arketing/ ● BSI. (2019). Small business cyber security survey. Retrieved from https://www.bsigroup.com/en-GB/blog/Small-Business-Big-Threats-Blog/ Small-Business-Cyber-Security-Survey/

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● Cisco. (2020). Small Business Cybersecurity: The Definitive Guide. Retrieved from https://www.cisco.com/c/dam/en_us/products/collateral/security/small- business-cybersecurity/pdf/Small-Business-Cybersecurity-The-Definitive-G uide.pdf ● National Cyber Security Alliance. (2020). Cybersecurity Awareness Resources for Small Businesses. Retrieved from https://staysafeonline.org/cybersecurity-awareness-resources-for-small-b usinesses/ ● Small Business Administration. (2021). Cybersecurity for Small Businesses. Retrieved from https://www.sba.gov/business-guide/manage-your-business/cybersecurit y ● Symantec. (2018). Internet Security Threat Report. Retrieved from https://www.symantec.com/security-center/threat-report

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