DIM 3304_Assignment 3 - Instructions
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School
Lambton College *
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Course
6113
Subject
Information Systems
Date
Dec 6, 2023
Type
docx
Pages
3
Uploaded by CommodoreClover12078
Assignment 3 - Tools and Platform Analysis
Instructor:
Rahim Katchi
Contact:
Rahim.Katchi@cestarcollege.com
Value:
20.0/100.0 (Calculated out of 50 Points)
Due Date:
as per Evaluation Timetable
Primary sources:
Textbook and other relevant course material
Secondary sources:
As determined appropriate by the students.
1.
Purpose of the Assignment
Upon completion of this assignment, students have developed an online persona using demographics,
psychographic, behavioral, geographic characteristics.
2.
Learning Outcomes
Completing this assignment successfully will demonstrate your ability to:
1. Recommend content solutions using appropriate digital technology to achieve goals.
1.1 Research and identify specific client needs and outcomes and match them to available digital solutions
1.2 Identify and engage project dependencies and stakeholders
3.
Instructions/Details
Work with the company selected in assignment 1 and 2. Now that you have created objectives set, created
an implementation plan and defined KPIs to measure. It is time to define tools and platforms to use.
A.
Create a list of already existing social media platforms that the client uses
B.
Point out areas of improvement
C.
Create a list of tools that your agency recommends to use
D.
Elaborate on how each tool will help to meet campaign objectives and in calculation of the KPIs
E.
Describe the configuration of the mentioned tools. Attach screenshots if necessary
© 2023 LAMBTON COLLEGE IN TORONTO
DIM 3304
Digital Media Integration and Management
4.
Details: Formatting and submission information
a)
Submission file should be in Word document, max number of pages is 8 pages (excluding covers and
references) using Times New Roman font size 12 with 1.5 spacing.
b)
The assignment must include the
i.
Student name and IDs of all members in the group in alphabetical order
ii.
Name of the assignment
iii.
Date of submission
c)
The assignment must be original and prepared by the students. Plagiarism and/or cheating offenses will
be reported as per policies and procedures in place.
d)
It is expected that students review their assignments for spelling, grammar, and punctuation before
submitting the file for marking. Upon review of the assignments, the instructor will determine whether
deficiencies in the assignment will justify not applying the full mark. Examples of deficiencies are: not
following the assignment format guidelines, spelling errors, lack of punctuation or incorrect punctuation,
grammar, applicable references not listed properly or other forms of plagiarism.
5.
Tips for a Successful Assignment
A. Planning
i)
Ensure that you are clear about the instructions and expectations for the assignment.
ii)
Ensure you understand the concepts focused by the assignment (and provided in the course
materials).
iii)
Before you start composing your assignment, you may want to prepare an outline mapping out
all the information you collected and how it fits in the assignment topics (and structure) you must
cover.
B.
Pacing the Work
i)
Estimate how much time you plan to allocate to planning, drafting, and revising your assignment.
ii)
In the planning phase, you may want to have a time interval between collecting and triaging
information. This will ensure you will not rush in using information that may not be useful, or
using it solely due to time constraints as opposed to the worth of its content.
C.
Organising your Assignment
© 2023 LAMBTON COLLEGE IN TORONTO
DIM 3304
Digital Media Integration and Management
In addition to following the instructions, please ensure to spell check your assignment, check format
and check the final visual appearance of your document.
D.
Formative Feedback Before Submission
Students can submit a draft of their assignment to the instructor for formative feedback prior to the
final submission for marking. Please discuss this option with your instructor.
6.
Policies
Referencing –
For referencing and/or citations, please use APA guidelines found at
https://owl.english.purdue.edu/owl/resource/560/01/
. Verbal citations must be referenced and documented
in separate pages as Appendixes embedding interview scripts.
Plagiarism and Cheating –
Plagiarism and/or cheating offenses will be reported as per policies and
procedures in place. Any evidence of cheating/academic offense will result in having the assignment
rejected and receiving a mark of zero. Additionally, the offence will be documented by the instructor and
school administration.
Late assignments/assignments not submitted/Make ups –
Please refer to the “Late Missed Tests and
Assignments Policy.” Requests for extension of deadlines must be discussed with instructor. There is no
expected commitment that an extension will be granted automatically. Approval of extensions is at the
discretion of the instructor. Assignments not submitted will result in a zero mark.
© 2023 LAMBTON COLLEGE IN TORONTO
DIM 3304
Digital Media Integration and Management
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