BIM400 Information Management in Organizations_The Rise of Zoom_Wadsworth_Charles
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The Rise of Zoom
BIM400: Information Management in Organizations
National University
8/26/2023
The rise of zoom
Introduction of the company
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Zoom Video Communications Inc. is arguably the most popular video conferencing
software platform, which rose in acquired huge notoriety during the COVID-19 pandemic.
Founded in 2011, Zoom provides video conferencing capabilities that allow clients to interface
remotely for gatherings, meetings, and instructive purposes. With the unexpected shift to social
distancing, remote work, and virtual learning, Zoom became a go-to solution for individuals,
organizations, and educational establishments looking for dependable, easy-to-use video-
specialized devices (Anagha Ghotkar (n.d). Despite its quick development and boundless
reception, Zoom confronted warranted questions over privacy and security concerns. This essay
outlines Zoom's ascent to being a household name, its job providing remote communications and
the difficulties it experienced regarding privacy and security.
Its founder(s)
Zoom Video Communications Inc. was founded by Eric Yuan in 2011. Eric Yuan is a
Chinese-American entrepreneur and computer engineer with a broad involvement in the video
conferencing industry. Before beginning Zoom, he worked at WebEx, an organization with some
web conferencing software expertise. Eric Yuan filled in as the VP of Engineering at WebEx for a
long time, assuming a critical part in improving their video conferencing technology.
Notwithstanding, he passed on WebEx in 2011 because of his disappointment with the
organization's course. Not entirely set in stone to construct a superior video conferencing
platform, Yuan founded Zoom to make a user-friendly and reliable solution. His skills and unique
understanding of the business empowered him to foster a base that acquired gigantic notoriety
later on, particularly during the COVID-19 pandemic (Kate O'Flaherty. (n.d.). Eric Yuan's
leadership and entrepreneurial abilities have been instrumental in achieving and developing
Zoom as a leading video communications organization.
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Who are its rivals or traditional companies?
Zoom faces competition from several rivals and traditional video conferencing and
communication companies. Its key competitors include Microsoft Teams, Webex by Cisco, and
Google Meet. Microsoft Teams is a cooperation platform presented by Microsoft that gives video
conferencing, visits, record sharing, and joining with other Microsoft devices. With its broad
client base and mix with Microsoft's set-up of efficient appliances, Microsoft Teams represents
considerable competition to Zoom. Cisco's Webex, created by Cisco Frameworks, is another
significant adversary. It offers elements, for example, top-quality video, screen sharing, and
intuitive whiteboarding. Webex has areas of strength in the undertaking market and is an
immediate contender to Zoom. Google Meet is a video conferencing format presented by
Google. It incorporates other Google Work area applications and highlights ongoing inscriptions
and screen sharing. Google Meet rivals Zoom, particularly among organizations that currently
utilize Google's efficiency devices.
Moreover, Skype, owned by Microsoft, and Slack likewise contend with Zoom in video
conferencing and communications. Skype is known for its video and voice calling capacities,
while Slack offers informing, document sharing, and video conferencing highlights. These
platforms give diverse choices to clients and organizations looking for video communication
tools and add to the competition in the industry.
Why is this disruptive innovation?
Zoom is a disruptive innovation because of its massive effect on the video conferencing
and communication industry. Before the rise of Zoom, traditional formats like Microsoft Teams,
Webex, and Skype ruled the market. Nonetheless, Zoom upset the industry by offering a more
easy-to-use, open, and versatile video conferencing platform. Its instinctive connection point,
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usability, and solid execution pulled in many clients, including regular non-corporate people,
private ventures, educators, and companies. Zoom's disruptive innovation lies in its capacity to
simplify video conferencing communication, making it open to a more expansive network of
users while competing with established legacy corporations. With its cloud-based foundation,
Zoom gave consistent video conferencing meetings, allowing clients to log in remotely from
different devices. The platform's ease of use, dependability, and economy disturbed the market
by addressing old technological barriers and offering a compelling option in contrast to
traditional players. Zoom's quick development and far-reaching reception, particularly during the
COVID-19 pandemic, exhibit its disruptive effect on the video conferencing industry.
What are its strengths and weaknesses?
Zoom Video interface has several strengths that have added to its prosperity. Zoom, first
and foremost, offers a user-friendly and intuitive interface, making it simple for users to set up
and join meetings. Its usability enables screen sharing, virtual backgrounds, and recording
options, improving the user experience (Ajay Chawla. 2020, May 21). Further, Zoom gives
reliable, high-quality video and sound quality for smooth and precise collaboration. The
platform's cloud-based foundation empowers versatility and suits meetings of different sizes.
Moreover, Zoom's cross-platform uniformity permits users to function seamlessly across various
devices. Finally, Zoom's freemium model offers a liberal, free option with essential functions,
drawing in regular individual users and small companies.
Nonetheless, Zoom has weaknesses, like its user privacy and security shortcomings. The
platform confronted and has investigated numerous episodes of unauthorized access to meetings,
prompting concerns about information privacy. At the same time, Zoom has taken steps to
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resolve these issues by further developing security tools to regain client's trust. One more
shortcoming is the dependence on internet connectivity. Zoom's cloud-based software relies upon
stable internet connections; unfortunately, bad internet connections can interrupt sound and video
quality. Moreover, as Zoom acquired tremendous notoriety during the pandemic, it confronted
these challenges. These weaknesses mandate that Zoom focus on privacy, security, and building
a robust platform to meet client's data needs and market demands.
Recommendations
Zoom must strengthen privacy and security measures to recapture and maintain client
trust. Putting resources into data security is critical to guarantee dependable and continuous
protection of user data and access to meetings. Educating and streamlining clients on procedures
for secure video conferencing can moderate dangers and improve by and large, safety. Further
developing customer support channels can help upgrade the client experience. Finally, Zoom
should zero in on future advancement and tools to remain ahead of the competition by presenting
new features, further developing, and investigating innovations. Executing these suggestions will
assist with addressing weaknesses and give an easy-to-understand, secure, and inventive video
conferencing stage that's market-leading.
Conclusion
In conclusion, Zoom has become a video conferencing and communication powerhouse.
Established by Eric Yuan, Zoom's easy-to-use interface, dependable execution, and versatility
have drawn in many clients. Nonetheless, the organization has much to work on, including data
protection and online security. By carrying out these proposals, Zoom can keep giving an easy-
to-understand, dependable, and secure video conferencing stage that meets the developing
necessities of its diverse client base.
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References
Ajay Chawla. (2020, May 21).
Coronavirus (COVID-19) – ‘Zoom’ application boon or bane
.
Search eLibrary :: SSRN. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3606716
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Anagha Ghotkar's. (n.d.).
Just a moment..
. ResearchGate | Find and share
research. https://www.researchgate.net/publication/343547897_CASE_STUDY_ON_ZO
OM_DURING_COVID-19
Kate O'Flaherty. (n.d.).
Zoom’s A Lifeline During COVID-19: This Is Why It’s Also A Privacy
Risk
. Forbes. https://www.forbes.com/sites/kateoflahertyuk/2020/03/25/zooms-a-lifeline-
during-covid-19-this-is-why-its-also-a-privacy-risk/?sh=1507582e28ba