RMT340_ProductPitch_F22_updated (1)

docx

School

Central Washington University *

*We aren’t endorsed by this school

Course

340

Subject

Information Systems

Date

Dec 6, 2023

Type

docx

Pages

Uploaded by DrOxideHyena35

Product Pitch: Features & Benefits Assignment Template Name: Brynne Phillips Date: 11/21/23 *Before beginning this assignment, please review the articles provided in the assignment instructions.* *Use and submit this template to earn assignment credit. Grammar and punctuation count towards your grade. SECTION ONE: Product Selection (See sample provided in module) Purpose of Section: Each student will be required to deliver an individual product sales pitch. This section will guide you through the process of selecting a product. Before you begin this section :  Conduct research online and find a product you do not currently use but are interested in using. Perhaps it is a product that a friend or acquaintance uses. Refrain from using a product you have used for previous RMT 340 assignments Step 1: Complete the following:  Product: JBL Charge 5  Product Price: 179.95  Product/Company Website: https://www.jbl.com/bluetooth-speakers/CHARGE5-.html? dwvar_CHARGE5-_color=Black-AM-Current&cgid=bluetooth-speakers Step 2: Copy & paste a picture of your product. Step 3: Copy & paste Product Features.  JBL PartyBoost  IP Code - IP67  Charging cable  Powerbank

 Waterproof  Wireless  Rechargeable battery  Bluetooth  IP67 Step 4: THREE Product Ratings & Reviews with websites/sources: (use three different sources; see example provided). Review #1 https://www.amazon.com/JBL-CHARGE-Portable-Bluetooth- Waterproof/dp/B08X4YMTPM/ref=sr_1_1_sspa? hvadid=557137938714&hvdev=c&hvlocphy=9033489&hvnetw=g&hvqmt=e&hvrand=1821184117551 7825810&hvtargid=kwd-337077615109&hydadcr=5651_13158745&keywords=jbl%2Bcharge %2B5&qid=1700619575&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&th=1 Review #2

https://www.jbl.com/bluetooth-speakers/CHARGE5-.html?dwvar_CHARGE5-_color=Black-AM- Current&cgid=bluetooth-speakers Review #3

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

https://www.bestbuy.com/site/reviews/jbl-charge5-portable-waterproof-speaker-with-powerbank- black/6454256#tabbed-expertreviews SECTION TWO: Product Features and Benefits Purpose of Section: Each student will be required to deliver an individual product sales pitch while selling the benefits, not just the features, of the product selected above. This section will give you a framework for your final product pitch. Before you begin this section, conduct a textbook review:  Review the Sales Dialogue in Exhibit 6.4, pages 139-140  Review Learning Objectives 6.3-6.6, pages 138-146 Step 1: Features and Benefit. Using the table below, make a list under “Features” column. Write everything the product offers. You can add lines to the table as necessary. Then, list all the corresponding “Benefits” in the Benefits column. Remember, benefits showcase WHY that particular feature is important and tells the customer HOW this product will solve a problem they may have. For example, a benefit might be saving the customer time…BUT it is your job to expand on that benefit and tell them HOW the product will save them time. What does that feature mean for them? It might mean different things for different types of customers. **If you find it tricky, add the words ‘which means that…’ to the end of your feature, and then complete the sentence. If a certain feature doesn’t mean anything to the customer, then it’s not really worth bothering them about, is it? FOR EXAMPLE: If a feature of the product is that the product is cordless , state how this will help the potential customer. Do they have kids? Then it is a safety benefit…helps keep their kids safe from tripping while allowing you to chat and make dinner. Does their job require them to move around a lot? Then this product allows the customer to be more efficient and multitask. Connect the dots for the customer. FEATURES BENEFITS (BE SPECIFIC!) 1. Waterproof Design A waterproof construction makes the speaker suitable for use near pools, at the beach, or during rainy weather. This feature adds

durability and versatility, allowing users to enjoy music in various environments without worrying about water damage. 2. Long Battery Life Extended battery life ensures uninterrupted music playback for extended periods. Whether on a day trip or a weekend getaway, this feature allows users to enjoy their favorite tunes without the need for frequent recharging. 3. Compact and Lightweight The compact and lightweight design makes the speaker highly portable. Easy to carry in a backpack or purse, this feature ensures users can bring their music wherever they go, from hiking trails to impromptu picnics. 4. Bluetooth Connectivity Bluetooth allows users to connect to various devices. Whether wirelessly streaming from a smartphone, or from aa laptop, this feature ensures compatibility with different devices. 5. Power Bank Functionality This practical feature ensures that not only is the music uninterrupted, but so is the power supply for other gadgets. 6. Durable Build for Outdoor Adventures A rugged and durable construction ensures the speaker can withstand outdoor adventures. Resistant to shocks, drops, water, and dust, this feature makes the speaker an ideal companion for camping, hiking, or any outdoor activity. 7. Multi-Speaker Pairing The capability to pair multiple speakers creates a stereo or surround sound experience. This feature is perfect for users who want to amplify their audio in larger spaces or achieve a more immersive sound during events. Step 2 : What top two benefits listed above stand out? Why do they stand out? For example, it may be something that you know no one else can offer. Expand on these two benefits; in other words, how might you sell these specific benefits to a customer. The idea is to get a potential customer “hooked” into buying the product. Remember, keep it specific, clear and simple. Record them here: 1. Benefit: Power Bank Functionality  Why it’s a benefit/selling point: This feature stands out as a unique selling point because it addresses a common pain point for consumers: the need to keep their devices charged on the go. With the power bank functionality, the portable Bluetooth speaker not only provides a superior audio experience but also serves as a practical solution for charging smartphones or other devices

during outdoor activities, travel, or emergencies. This versatility ensures that users not only enjoy uninterrupted music but also have a reliable power source for their essential gadgets. 2. Benefit: Multi-Speaker Pairing  Why it’s a benefit/selling point: The ability to pair multiple speakers for a stereo or surround sound experience is a standout feature because it transforms the listening environment. This feature provides an immersive audio experience, making it ideal for users who want to elevate their music, movie nights, or events. It sets the portable Bluetooth speaker apart by offering a dynamic and customizable sound setup that enhances the overall entertainment value. SECTION THREE: Importance of Using a Visual Aid Purpose of Section: Each student will be required to deliver an individual product sales pitch while using a visual aid other than PowerPoint. This section will give you a framework for your final product pitch visual aid. Before beginning this section, conduct a textbook review:  Review the Sales Dialogue in Exhibit 6.4, pages 139-140  Review Learning Objective 7.5, pages 159-163 Step 1: TYPES OF AIDS:  List at least three types of visual aids you can use to sell your product other than PowerPoint: 1. ___Handouts ________________________ 2. ___Video ___________________________ 3. ___Pictures __________________________ Step 2: SELECTION OF AID  After completing step one, please select the type of non-PowerPoint aid you will use during your sales presentation. Complete the chart below:  NOTE: If you decide to use a video as your aid, it must be a video YOU create, not a pre- made, official video created by the company of the product you selected. SELECT YOUR VISUAL AID HERE: Pictures TOP THREE SPECIFIC BENEFITS OF THIS AID (In more detail than above) 1. Enhanced Understanding 2. Increased Engagement 3. Improved Retention and Recall HOW THIS AID WILL ENGAGE THE BUYER & PROMOTE A SALE? 1. Pictures provide a visual representation of the product, allowing the audience to grasp its features, design, and functionality more quickly and easily than through verbal descriptions alone. This visual aid ensures a clearer and more immediate understanding of

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

what the product looks like and how it operates. 2. Incorporating pictures into a presentation enhances audience engagement. Visual stimuli capture attention and create a more dynamic and memorable experience. By showcasing the product visually, you can evoke emotions, stimulate interest, and keep the audience focused on the key aspects you want to highlight 3. Humans process visual information faster and retain it better than text-based information. Including pictures in a presentation helps improve the audience's ability to remember and recall details about the product. This increased retention is crucial for making a lasting impact and ensuring that potential customers remember key features and benefits when considering a purchase. SECTION FOUR: Engaging the Customer Purpose of Section: Each student will be required to deliver an individual product sales pitch while using understand how to target a specific audience. This section will give you a framework for your final product pitch by allowing you to assess anticipated questions and customer objections. Before beginning this section, conduct a textbook review:  Review the Sales Dialogue in Exhibit 6.4, pages 139-140  Review Learning Objectives 6.5d, page 145 & 6.5e, page 145  Review Chapter 8, page 173-ff Step 1: (Exhibit 6.4, Section 7) ANTICIPATED QUESTIONS  Include at least 5 sets of questions and objectives your customer may have about the product & your corresponding response. Remember, your response should be more than yes or no. Your response is an opportunity for you to reinforce those benefits listed in step 1 and HOW this product solves the customer’s problem. Customer Question or Objections Your Response 1. How does the JBL Charge 5 differ from other similar products on the market? The JBL Charge 5 stands out with its distinctive features, including a rugged and waterproof

design, ensuring durability even in challenging conditions. With extended battery life, compact and lightweight build, Bluetooth connectivity, and the added convenience of power bank functionality, it offers a comprehensive and versatile solution for those seeking a portable speaker. Moreover, its durable construction ensures resilience, making it an exceptional choice in the market. 2. Can the JBL Charge 5 truly serve as a power bank, and how does this feature enhance its overall functionality? Absolutely, the JBL Charge 5 is not just a speaker but also a practical power bank. With its power bank functionality, you can charge your devices on the go, ensuring your smartphone or other gadgets stay powered throughout your adventures. Whether you're at a festival, on a hike, or traveling, the convenience of having a power source in your portable speaker adds a new level of functionality. It's not just about great sound; it's about staying connected and powered up wherever you are. 3. What makes the JBL Charge 5 more reliable than other portable speakers in the market? The JBL Charge 5's reliability is anchored in its robust and waterproof design, ensuring durability against water exposure. The combination of a long-lasting battery and a durable build guarantees a dependable performance in various conditions. Additionally, the convenience of power bank functionality and the option for multi-speaker pairing contributes to making the JBL Charge 5 a reliable and versatile choice for portable audio needs. 4. How user-friendly is the JBL Charge 5, especially for someone new to portable speakers? Designed for user-friendliness, the JBL Charge 5 features intuitive controls, a compact and lightweight build for easy portability, and seamless Bluetooth connectivity for straightforward setup. The added convenience of power bank functionality and the possibility for multi-speaker pairing makes it accessible and versatile for both newcomers and experienced users alike. 5. How does the JBL Charge 5 excel in outdoor settings, particularly concerning its waterproof design and durability? The JBL Charge 5 is designed to excel in outdoor environments, thanks to its impressive waterproof construction and sturdy build quality. Its waterproof design ensures protection against rain or accidental splashes, making it a perfect companion for beach trips, poolside gatherings, and camping adventures. Additionally, its durable

build guarantees that it can withstand the bumps and knocks of outdoor activities, providing a reliable and immersive audio experience no matter where you take it. Step 2: (Exhibit 6.4, Section 8) EARN PROSPECT COMMITMENT  How will you earn a commitment or purchase for your potential buyer? What will you say? When will you say it? Be specific, using supportive reasoning from the text. Provide works cited page below your response. I will end with a closing statement. I will take into account any concerns the customer might have, aligning with the wisdom that "good salespeople will anticipate their buyers’ concerns" (Ingram, 2017, p. 174). The customer's satisfaction and confidence in this purchase are my top priorities. I will summarize. Having explored the waterproof design, long battery life, compact and lightweight build, Bluetooth connectivity, power bank functionality, durable construction, and multi-speaker pairing capabilities, it's clear that the JBL Charge 5 is not just a speaker but a comprehensive solution tailored to your audio needs. Then I will request commitment. How would you like to purchase your JBL 5? This direct request aligns with the principle "ask for the order/direct commitment" (Ingram, 2017, p. 187).

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

References Ingram, T. N., Laforge, R. W., Avila, R. A., Schwepker, C. H., & Williams, M. R. (2017). SELL5/ Thomas N. Ingram, Raymond W. LaForge, Raymon A. Avila, Charles H. Schwepker, Michael R. Williams. Cengage Learning.

RMT340_ProductPitch_F22_updated (1)

Related Documents