Oresentaion script
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School
Oklahoma State University *
*We aren’t endorsed by this school
Course
2023
Subject
Information Systems
Date
Dec 6, 2023
Type
docx
Pages
4
Uploaded by CommodoreOctopusPerson974
Teams will present one idea (via video) in a Shark-Tank style pitch that must include: 1) Problem identification
2) startup description, 3) trends justifying startup
4) target market description
5) industry projections
6) proforma financials and estimated valuation
Teams will need to upload presentation outline
and financial statements
to assignment folders, as well as their finished video
(not all members need to be physically in the video as long as all members materially contribute to the
project). Only one person in the team is required to submit the video and materials to the team assignment folder.
(RUBRIC AVAILABLE ON CANVAS)
Demographics- Millenials
70% of younger millennials cite technology features as “must-haves” when purchasing a car.
tech-savvy generation values connectivity, sustainability, and convenience. They seek vehicles equipped with advanced infotainment systems, integrated mobile connectivity, and eco-friendly features.
Gen Z:
This generation has grown up in a digital era, and is known for being constantly connected and mobile-centric.
Psychographics- luxury seekers, adventure enthusiasts, Eco-conscious, Family-oriented, Performance enthusiasts
Behaviors- Brand loyalists
Geographics- Suburban: to accommodate families Estimated size-
Picture this:
You are driving on a busy highway, and your little on is in the back seat in his rear-facing car seat. You can’t turn around, and mirrors don’t give you a clear view of your child. You are trying to focus on your baby’s needs and the road at the same time. It is a nerve-wracking balancing act. The anxiety of not knowing if your baby is ok, coupled with the safety concerns of taking your eyes off the road. This is a common problem for parents with children in rear-facing car seats. SLIDE
Mobile baby monitoring devices are outdated. They offer limited visibility which increases the likelihood of a car accident caused by distracted driving. They offer unreliable technology and clumsy equipment that can be hard for users to install and operate. If you are a parent, you know this struggle all too well. SLIDE
Enter BabySync. SLIDE
BabySync is an all-in-one monitoring system that seamlessly integrates into your vehicle’s infotainment system. Just strap the camera to the back headrest, connect the camera to your vehicles system via Bluetooth, and away you go!
BabySync offers Safety, secutiry, and peace of mind. SLIDE
Current trends indicate the rise of “smart” parenting with a renewed focus on safety standards.
SLIDE
A few examples are changing mats that double as scales, socks that track sleep and breathing patterns, and child location tracking devices.
These trends show a growing awareness of the need for advanced safety features in products for infants and young children. Parents want to do what is recommended by professionals, and they are more inclined to invest in products that prioritize the well being of their children. SLIDE
Our target market is mostly made up of Millenials and Gen Z. These consumers are family-oriented luxury-seekers who live in predominantly suburban areas. They tend to be loyal to certain brands. It is estimated that over 7 million SUV’s will be sold in 2027, and the majority of these SUV’s will be sold to customers seeking a family car. SLIDE
Industry projections are promising. SLIDE
Basic baby monitors are projected to have a Compounded Annual Growth rate, or CAGR, of 9.45% from now til 2028. While Smart monitors are expected to have a CAGR of 7.9%.
Wireless monitors will also see substantial growth of approximately 6% from now tol 2033. SLIDE
In a global scope, we will see an increased CAGR of 4.4% with an anticipated valuation of 1.7 billion dollars by 2031.
SLIDE
Our projected sales are almost 1300 units by the end of year 3, with a total revenue of $284.4 thousand.
SLIDE
Our estimated fixed costs are approximately 233,500 dollars leaving
a total net profit of almost 51,000 dollars by end of year 3. SLIDE
With a steadily increasing market and sales volume, we’re looking at a future that is not only profitable, but also contributes to safe
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and comfortable travel for parents and children alike. With BabySync, we aren’t just selling a device, we are selling peace of mind for every parent on the road. Drive safe, keep your baby secure, and worry free. Thank you.