MRD-Template-with names
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School
Northeastern University *
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Course
7374
Subject
Information Systems
Date
Feb 20, 2024
Type
docx
Pages
3
Uploaded by HighnessLapwing6432
Fall 2020
MRD Template
Name of Product: List all students who actively
worked on this MRD Report:
1.
Name: 2.
Name: 3.
Name:
4.
Name
5.
Name:
Vision
1-2 sentence description of target customers, their unmet needs, and your proposed solution.
Consider using Geoffrey Moore’s positioning statement from Crossing the Chasm
, i.e., “For [target customer segments] who must [problem to be solved], our product is a new [category name] that provides [solution to the problem]. Unlike [current solutions], we offer [key differentiating factor].”
Motivation
Customer Segments
What are your hypotheses regarding the likely profile of target customer segments, in terms of demographics, key behaviors, and attitudes. What evidence have you collected to validate your hypotheses regarding customer segments? Provide some detail on your research design (questions posed, sample size, etc.) and consider including interview guide, interview notes, etc. as appendices.
In what ways are early adopters likely to differ from mainstream users?
If you have developed personas, present them. Unmet Needs
Fall 2020
For each customer segment you will target, what are your hypotheses regarding the most important unmet needs that your product will address? How big is the pain for target users? Format of customer problem hypotheses should be: “I believe [customer segment] experiences [problem] when doing [task]” OR “I believe [customer segment] experiences [problem] because
of [constraint].”
What evidence have you collected to validate these hypotheses? Provide some detail on your research design.
Existing Solutions
What existing solutions do target customers currently rely upon? What hypotheses do you have about ways in which existing solutions are insufficient in meeting key customer needs? What evidence have you collected to validate these hypotheses? Present a competitor feature matrix, if relevant, and provide detail on your research design.
Differentiation
Why are we best equipped to pursue this opportunity?
Why Now?
Has anything changed externally or internally that makes this opportunity available to us now?
Use Cases
For each key use case, walk step-by-step through scenarios for how a user would experience an ideal solution to their problems, i.e., one that is not constrained by technical considerations. (A use case
is a step-by-step set of interactions between a user and a system that achieves the user’s goals.)
If use cases vary by customer segment/persona, be sure to explain the differences.
Market Size
Is the total addressable market (TAM) for the proposed solution “big enough” to warrant further development? Note: TAM reflects the size of the entire market for solutions that meet
Fall 2020
the need you’ve targeted, NOT projected revenue for your product.
Don’t overdo this analysis. Since new markets have blurry boundaries and are rife with uncertainty, tying to estimate with precision is a waste of time. Backers just want to know you are targeting a big enough market to eventually build a sustainable business.
Caveats / Risks / Key Dependencies
What are possible failure modes? For example: ●
Privacy concerns?
●
Legal/patent risks?
●
Piracy concerns?
●
Interdependencies with key internal systems/processes/operations?
●
Availability of required 3rd-party complements?
Consider presenting risks in table format with columns providing detailed description and possible mitigants for each risk.
Strategic Considerations
Is the proposed solution consistent with your organization’s strategy? Will it complement existing products?
Team Members
List everyone who will be working on the project, along with their expected role and contact info. Go/No Go Recommendation
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