Assignment 1 - Product Information Sales Pitch
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University of New South Wales *
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1968
Subject
Information Systems
Date
Nov 24, 2024
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docx
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4
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munication, but peace of mind. Designed with the adventurer in mind, it boasts a long battery life of up
to two weeks on a single charge and a durable build that can withstand the rigors of outdoor
expeditions. The GoConnect Satellite Communicator isn't just a piece of technology; it's a safety net, a
connector, and a testament to the spirit of adventure, all rolled into one.
Task:
1.
Identify Key Product Features:
2.
Craft Sales Pitch:
Scenario 3: The Home Gardener Assignment 1 - Utilizing Product Information in Sales Scenarios
Objective:
This worksheet is designed to help you practice applying product information effectively in sales presentations. By completing these exercises, you will learn how to tailor your discussions to highlight how product features directly solve specific customer problems.
Instructions:
For each scenario below, identify the key product features that would be most relevant to the customer's
needs. Then, craft a brief sales pitch that incorporates these features into a compelling narrative, focusing on how the product solves the customer's problem.
Scenario 1: The Busy Professional
Customer Problem: Alex, a busy professional, struggles to maintain a healthy diet due to their hectic schedule. They often skip meals or resort to fast food.
Product: Smart Meal Prep Kit - revolutionizes the way busy professionals like Alex approach mealtime, blending convenience with nutrition. This all-in-one kitchen solution is centered around the Smart Cooker, an intelligent appliance that automates the cooking process with precision, ensuring every meal is cooked to perfection with minimal effort. Accompanied by a comprehensive Recipe App, users gain access to a wide array of quick, healthy recipes curated by top nutritionists, guaranteeing that meal variety is never an issue. The kit's innovative Meal Planning Tool integrates seamlessly with personal digital calendars, analyzing schedules to suggest the most opportune times for meal preparation. This feature ensures that despite a bustling lifestyle, there's always time for a nutritious meal. Designed for those who value their health as much as their time, the SmartMeal Prep Kit is more than just a cooking appliance; it's a gateway to a healthier, more balanced lifestyle.
Task:
1.
Identify Key Product Features:
2.
Craft Sales Pitch:
Scenario 2: The Avid Traveler
Customer Problem: Jamie is an avid traveler who loves exploring remote locations. They are concerned about staying connected in areas with poor cell service.
Product: GoConnect Satellite Communicator - For adventurers like Jamie, who venture into the unknown
and explore the corners of the earth where traditional cell service fails to reach, the GoConnect Satellite Communicator is an indispensable travel companion. This compact, rugged device offers global satellite connectivity, ensuring that travelers can stay in touch with the world, no matter how remote their journey takes them. Its emergency SOS feature stands as a lifeline, offering a direct line to emergency services at the push of a button, providing not just com
Customer Problem: Sam, a home gardening enthusiast, struggles with keeping their plants healthy through changing seasons. They seek a way to better monitor and care for their garden.
Product: GreenThumb Sensor System
- For gardening enthusiasts like Sam, who are passionate about nurturing their home gardens but struggle with the challenges posed by changing seasons, the GreenThumb Sensor System offers a smart, intuitive solution. This advanced gardening assistant comprises a network of sensors that monitor critical environmental variables, including soil moisture, sunlight exposure, and nutrient levels. The data collected by these sensors is then analyzed and presented through a user-friendly app, which provides tailored care recommendations for each plant in Sam's garden. Whether it's adjusting watering schedules, optimizing fertilizer application, or simply understanding the best times for planting, the GreenThumb Sensor System ensures that even the most delicate plants thrive under Sam's care. Its ability to offer real-time insights and actionable advice transforms gardening from a game of guesswork into a science, empowering Sam to achieve a lush, healthy garden with ease. This system is not just about plant care; it's about enhancing the gardening experience, making it more rewarding and successful for green thumbs everywhere.
Task:
1.
Identify Key Product Features:
2.
Craft Sales Pitch:
Scenario 4: The Fitness Enthusiast
Customer Problem: Casey, a fitness enthusiast, is looking for ways to enhance their training regimen and
track their progress more effectively.
Product: FitTrack Pro - the ultimate wearable fitness tracker designed for those who take their health and fitness seriously. Beyond the basics of step counting and heart rate monitoring, FitTrack Pro distinguishes itself with detailed analytics on performance, health metrics, and personalized workout recommendations. Its advanced sensors provide insights into muscle mass, body fat percentage, and recovery rates, enabling Casey to tailor their workouts for optimal results. The device syncs seamlessly with a mobile app, where Casey can set goals, track progress, and even receive coaching tips. With its sleek design and water-resistant build, FitTrack Pro is an unobtrusive companion for daily wear,
workouts, and everything in between. For fitness enthusiasts looking to push their limits, FitTrack Pro offers the data-driven insights needed to fine-tune training strategies, achieve goals, and maintain peak physical condition.
Task:
1.
Identify Key Product Features:
2.
Craft Sales Pitch:
Completed Example Scenario: The Busy Professional (FOR PERSONAL REFERENCE ONLY)
Customer Problem:
Alex, a busy professional, struggles to maintain a healthy diet due to their hectic schedule. They often skip meals or resort to fast food, which affects their overall health and energy levels.
Product: Smart Meal Prep Kit
Description
: The Smart Meal Prep Kit is a high-tech meal preparation system designed to simplify the process of preparing healthy meals. It includes a smart cooker, a recipe app with quick meal options, and
a meal planning tool that synchronizes with users' calendars to suggest meal prep times.
Task
:
1.
Identify Key Product Features
:
Smart Cooker
: Automates cooking processes with preset options for various healthy dishes.
Recipe App
: Offers a wide range of quick, healthy meal recipes curated by nutritionists.
Meal Planning Tool
: Integrates with personal calendars to recommend optimal meal prep times based on the user's schedule.
2.
Craft Sales Pitch
: "Alex, I understand that maintaining a healthy diet with your busy schedule can
be a real challenge. That is where our Smart Meal Prep Kit comes into play. Imagine having a personal kitchen assistant who not only cooks for you but also helps you plan your meals around
your hectic day. Our Smart Cooker can prepare a variety of healthy dishes with minimal input from you - just select a recipe from our app, and the cooker does the rest. Plus, our recipe app is filled with quick, nutritious meal options designed by nutritionists to fit into your busy lifestyle. But what truly sets our system apart is the meal planning tool. It synchronizes with your calendar
to suggest the best times for meal prep, ensuring you always have healthy meals ready when you are. With the Smart Meal Prep Kit, you can enjoy nutritious, home-cooked meals every day, without the stress of meal planning and 3.
cooking. Let's make your health a priority, even on the busiest days."
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MARKSCHEME
Criteria
Excellent (3-4
Points)
Good (2 Points)
Satisfactory (1
Point)
Needs
Improvement (0
Points)
Identificatio
n of Key Product Features
Accurately identifies and clearly explains three key product features directly relevant to the customer's problem.
Identifies three product features with partial explanation of their relevance to the customer's needs.
Identifies less than
three product features, or explanations of relevance are vague or incorrect.
Fails to identify any relevant product features.
Crafting of Sales Pitch
The sales pitch is well-
crafted, demonstrating
how the product's features solve the customer's specific problem. It is persuasive, engaging, and tailored to the customer's situation.
Adequately demonstrates how the product's features address the customer's problem but lacks persuasiveness or customization.
Mentions product features but does not effectively link them to solving the customer's problem, lacks clarity, or is not engaging.
No sales pitch is provided, or it does not relate to the product's features and the customer's needs.
Clarity and Coherence
The scenario and sales pitch are presented in a clear, coherent, and logically structured manner, making the argument easy to follow.
Some structure is present but lacks clarity in places, making it somewhat
difficult to follow the
argument.
The response is organized but lacks coherence, hindering the argument's effectiveness.
The response is disorganized and significantly hinders the argument's effectiveness.
Creativity and Innovation
Demonstrates creativity and innovation in linking product features to customer needs and in the crafting of the sales pitch.
Shows some originality but does not fully engage with creative linking
of features to needs
or in the pitch itself.
The response is somewhat standard with little
to no creativity in linking features to customer needs.
Lacks originality and fails to creatively link product features to customer needs.