Laion Leandro Operational planning As2
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Maseno University *
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Nov 24, 2024
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Operational Planning
Assessment 2.
Question 1: You have been approached by the procurement manager who proposed that you may
save operating costs by using one product key of MS Window and Microsoft Office
package to multiple computers in the office. Do you accept the procurement manager’s
idea?
The procurement manager’s idea is good because it will ensure that information from
the focal point source is shared fast and easily to the other departments in the office
through the web of computer networking. This will reduce cost of either installing the
Microsoft office package to all the computers or even circulating the information. The
one product key MS Window will also boost security and authenticity of data as it will be
uniform across all computers in different departments.
Question 2:
Required
:
a. Assess whether the store can achieve the targeted monthly sales ($1,000,000).
The store is in a good position to even surpass the monthly sales target once we
focus on making sure that our client are served well, they get what they want, we are
able to meet their needs and they are satisfied. Looking at the trend analysis, increase
in level of customer satisfaction is directly related to increase in sales.
For example, when the customer satisfaction rate was high, at 8.9, the sales were also
the highest at $940,000.
b. Assess whether there is a relationship between customer satisfaction and the number of staff no shows.
Looking at the trend analysis, when the number of staff no shows was high (12),
the rate of customer satisfaction was low (7.4), and when the number of staff no shows
was low (3), the rate of customer satisfaction was high (8.9). Hence there is an inverse
relationship between the numbers of staff no shows and the rate of customer
satisfaction.
c. Assess whether the company’s net profit ratio can achieve the targeted net profit in the scenario.
If the store can put more effort in ensuring that the rate of customer satisfaction is
high say 9.5 and above, then the targeted net profit of 15% will be easy to achieve.
Looking at the analysis trend when the level of customer satisfaction was high at (8.9),
the net profit ratio was also high 13%. The efforts made should be geared towards
increasing the staff turnover, find a way to minimize or even abolish the long queues of
customers waiting to be served and ensure that customers are well satisfied.
Question 3: You are using the Gantt chart to organize all tasks in operational plans. Explain the
benefits and drawbacks of the Gantt chart. (KE 6)
Gantt chart is widely used in project planning and management to track project progress
and represent plans in graphs.
The merits of Gantt chart include:
Represents project tasks and schedules clearly.
It is easy to see date and timeline schedules.
Managers and other stakeholders are able to check project status and progress
Pending work and any task in progress can be seen clearly on the stacked Bars
Assist in management of time.
However Gantt chats have the following drawbacks:
They need to be updated constantly.
Updating the chats is a tedious task as it is time consuming.
Not easy to re-align the tasks from one section to another.
It’s difficult to see all tasks on one sheet.
Question 4:
Required: Recommend to the operating manager how to handle this issue? (PC 3.2 PE 3 KE
10.1)
The operating manager should install two more counters to have three counters that
serve customers at the POS system. This will minimize the queues and ensure that
customers are able to get the discount.
However the operating manager needs to consider the cost benefit analysis, and
determine whether increase the number of counters for the POS system will be
expensive or it will yield profit.
He can also increase the time for discount by another 30mins so as to end at 2:30 pm
and also set up an alarm system that alerts customers 15minutes before the discount
offer elapses.
Question 5:
Required: Complete the following table.
No
Issues
Benefits
Drawbacks
1
Customers
must
use
their
smartphones
to
enter the store and
to purchase goods.
The customers save
time since it’s a
matter of logging in
to their accounts
and
make
a
purchase,
this
brings
more
customers and the
company is able to
make more sales.
There is no physical
interactions with a
staff thus if they
have something to
enquire
before
making
the
purchase
or
concerning
the
product they have
no one to ask.
2
Customers safety may not be guaranteed Customers will plan
their schedules and
come early to make
purchases to the
store before its late
thus reduces long
queues during the
rush hours when the
time to close for
system check is
near.
Customers may not
feel
comfortable
being alone at the
store to make a
purchase thus they
may go and make
purchases in other
competitor stores.
3
The investment funds for the system can be recovered in a 6-
months period This will boost the
financial position of
the
store
and
therefore
start
making profits or
use the same funds
to invest in another
If the system fails or
develops
complications
before the 6 months
period elapses, it
will disappoint the
management and
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new product line.
cause losses.
4
Customers may feel freedom as no staff watching over them Customers will have
confidence
to
choose at ease
whatever
product
they want without
feeling shy and they
take their time thus
are
likely
to
purchase
more
products.
Customers
may
take a lot of time
making choices at
the POS, causing a
long queue and thus
frustrating
other
clients that are in a
hurry, who may
leave and go make
purchases
somewhere else.
5
No concerns for staff no shows, sick calls It will reduce the
work
done
by
managers, saving
time and using the
same time and
energy to direct it in
more
pressing
issues to ensure
efficiency of work is
well maintained at
the store.
The
interactions
with customers will
be minimal thus
very difficult to get
quick
feedback
about
customer
satisfaction.
6
Do not have to manage staff roster Managing
duty
roster
is
time
consuming and if it’s
not in the list, then
time management
at the store will be
enhanced.
Where the system
develops
complications, it is
difficult to rectify
and
ensure
customers continue
getting
services
unlike in duty roster
where the manager
can
easily
call
another staff to
come and perform
the duties.
7
Security of the system must be upgraded on a regular basis Regular updating of
the security system
ensures
that
it
functions smoothly
without any hitches
which boost the
security of the store
and ensures it does
not incur losses due
to theft or burglary.
Regular updating of
the security system
is time consuming
and makes the store
to be closed for
some hours to allow
for the upgrading
which makes the
company to loose
profits during that
time
and
also
inconvenience.
8
Other shift staff may feel low job security
The feeling of low
job security will
motivate them to
work
hard
and
ensure
that
customers are well
satisfied.
The feeling of low
job security will
make them to feel
not valued at the
workplace
and
therefore find jobs in
other areas such as
our
competitor
business
companies,
thus
making the store to
have
another
tedious
task
of
recruiting
new
staffs.
Question 6:
From your answers for Question 2 and 5, you are required to conclude whether you will
implement the unmanned operating system. Provide reasons.
I will implement the unmanned operating system. The unmanned operating
system will reduce the long queues of customers waiting, increase the rate of customer
satisfaction which will increase sales and enable the company to achieve the targeted
net profit.
The investment funds for the system of $545,000 can be recovered in a 6 months
period, which the Company will be in a position to pay the redundancy settlement for the
staff and supervisor which has a monthly cost of $98167 that will take about 12 months
to pay the whole total costs of $1,070,000.
The unmanned operating system will serve the store for a long time and bring in more
profits for the company since the issues of staff absenteeism.
Question 7:
Required: With the above steps, you are required to complete developing the customer
feedback evaluation processes. Complete the following table.
Step 1
Receive feedback from the customers
and finalize the feedback by the end of
each month.
Step 2
Record all feedback onto each staff file.
Step 3
Evaluate customer satisfaction against
each staff
Step 4
Reflect the evaluation against their
performance reviews.
Award/ Reward
Support
Inform the staff who
received
excellent
feedback
Step 5 Confidential meeting with
the staff who need
improvement.
Celebrate the award in the
staff newsletter.
Step 6
Identify shortfall skills to be
improved.
Step 7
Organize relevant training
for the staff.
Award/Reward
the
excellent service provider.
Step 8
Evaluation of the training
and the staff.
Question 8:
Required: Explain the benefits of social media marketing.
Social media marketing involves product promotion and advertisement of a business’s
products or services in social media platforms such as Facebook, Twitter and
Instagram.
The following are the merits of social media marketing:
When the company is on social media, it is able to take the advantage and
appeal to the young generation mostly millennial generation who are techno-
savvy and they spend most of their time with their smartphones or personal
computers online. This will bring in more customers and increase profits.
Social media marketing increases brand awareness of the company which is
very important in bringing in new customers who will hear about the company
and want to try the products.
Social media marketing is cost effective, it is not expensive compared to the
traditional way of marketing thus it will save costs for the company.
It also enhances better customer satisfaction since there is one on one
interaction with the customers in the social media platforms and thus the
Company can be able to improve based on the feedbacks from clients.
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The company will have the opportunity to know industry trends in real- time
through the interactions in the social media platforms hence the business is able
to be in a better position compared to our competitors.
The business is able to build an improved search engine optimization (SEO)
presence through ads advertising in the social media platforms and the use of
influencers.
Question 9:
Required: Write an email to the CEO, and in your email, the following must be explained.
Cost benefits analysis for the unmanned operating system The benefits of social media marketing activities How the customer service monitoring is processed Email
From: projectmgt@7/24Aus.store
To: ceo@7/24Aus.store
Ref: Implementation of the unmanned Operating system, Social media marketing
activities and Customer Service monitoring process.
I hereby write to convey the decision by the project team to implement the unmanned
system, social media marketing activities and Customer service monitoring process.
We have decided to implement the unmanned operating system since it is cost-effective
in the long run as the investment funds for the system can be recovered in a 6-month
period and thereafter continue realizing profits. It also reduces the long queues of
customer waiting to be served and increase efficiency of time management as there is
no need for staff roster.
We will also implement the social media marketing activities since it is cost-effective,
able to meet customer satisfaction through one on one interaction with customers in
social media platforms. It will also improve brand awareness and brand loyalty due to its
online presence, generate more customer traffic and will make the company to be
ahead of other competitors as the store will get real-time industry trends through the
interactions in the social media platforms.
The team will also implement the Customer service monitoring process. The process
works by first collecting customer feedback each month and records onto each staff file;
evaluation of customer satisfaction is done against each staff; staff who receive
excellent feedback are congratulated and awarded, they are then celebrated in the staff
newsletter; those that need improvement will be called for a meeting to identify the
shortfall skills they need; trainings will be done for them and the training evaluated to
see if they met the required objectives.
Thus the company is in a position to cut down costs and make more profits if the three
processes are implemented. We therefore, ask for your approval sir.
Yours faithfully,
Project manager- 7 twenty-four Australia.