Assignment #12 F21
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Michigan State University *
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328
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Industrial Engineering
Date
Jan 9, 2024
Type
docx
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Uploaded by GeneralIce13097
Fall 2021
ISS 328
R. Fisher
MODULE 12, ASSIGNMENT NO. 12
DUE:
DECEMBER 10
RECORD ANSWERS HERE:
1.
Conor McGregor
2.
NBA
3.
C
4.
D
5.
D
6.
E
7.
C
8.
D
1. Which professional athlete earned the most in endorsement income for 2020-21 (according to
Forbes)?
___
Conor McGregor
_________________
2. Of the four major pro sports leagues in the U.S., which was the first to sell corporate
advertising on the uniform?
_____
NBA
_______________
3. How Did ESPN Begin?
A – It started as a magazine and added TV later.
B – It started as a division of ABC Sports and split off as a separate company.
C – It began as an attempt to broadcast one college’s games.
D – It was started by a group of drop-out college students, lead by Chris Berman.
4. How does ESPN make money?
A. It receives advertising revenue.
B. It receives payments from broadcast providers (cable and satellite).
C. It receives payments from the leagues in order to carry games.
D. Both A and B are correct.
E. A, B, and C are correct.
5. Super Bowls historically have been among the highest rated TV shows, that is shows with the
largest number of viewers.
Because of this, Super Bowl advertising is important.
In recent
years, the typical cost of a 30-second ad on the Super Bowl broadcast has been about
A. $100,000
B. $500,000
C. $1,000,000
D. $5,000,000
E. $10,000,000
6. In a recent normal year, about how much money does the Big 10 conference distribute to
member schools from its broadcasting contracts and earnings from post-season events (including
the College Football Playoff and NCAA basketball tournament)?
A. $5 million
B. $15 million
C. $25 million
D. $35 million
E. At least $50 million
7. Which statement regarding NCAA sports and alcohol is correct?
A. NCAA rules prohibit the sale of alcoholic beverages at any NCAA school athletic event.
B. Advertising for alcoholic beverages is not allowed at an athletics event or broadcast.
C. Alcoholic beverages are sold at more than 50 college sports venues including several in the
Big 10.
D. Alcoholic beverages are sold only at college sports venues that are located off campus.
E. No schools in the Big10 permit alcohol sales at athletic events.
8. In recent years, naming rights for sports facilities have become an important form of
marketing and a source of revenue for both pro and college teams.
Which statement reflects the
state of naming rights for college sports facilities?
A. The typical annual value for college naming rights is less than for naming rights of
professional sports venues.
B. The largest college naming rights agreements are for the University of Washington football
stadium from Alaska Airlines and the stadium where USC plays home football games from
United Airlines.
C. The largest college naming rights revenue for the MSU athletics department is from the
Breslin Center and Munn Arena.
D. Both (A) and (B) are correct.
E. Answers (A), (B), and (C) are correct.
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