BU5003 - Operations Management - S18 - Assignment #1 - Tony
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School
Northern College *
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Course
5003
Subject
Industrial Engineering
Date
Jan 9, 2024
Type
docx
Pages
2
Uploaded by ankurathrav
Course Code
BU5003
Course Name
Operations Management
Section Code
BU5003
Semester:
Summer 2018
Type of Evaluation Assignment #1
Percentage Weight of Total Evaluation
10%
Course Instructor
Tony Bejjani
Due Date
Week 7 (June 22, 2018) at 6:00pm
Total Marks:
/10
Student Name
Student ID #
Team #
Bookmaster
The objective of the case is to study bricks and mortar versus internet-based value chains for
acquiring books. Students should be familiar with the issues and alternative value chain structures
and policies. Book, music, apps, and video downloading have become a very controversial subject.
For example, the Recording Industry Association of America (RIAA) argues that 2.6 billion music
files are illegally downloaded each month and this law is needed to identify downloading culprits.
Controversies abound over how to protect intellectual property when downloading music,
magazines, and books. Kindle and iPad, for example, are restructuring industries and their value chains. The e-book
revolution is upon us, much like the e-music revolution of past years. For example, one New
England boarding school, Cushing Academy, found that only about 0.15 percent of its library books
were circulated. So, they now are eliminating printed books and use 65 Kindle ebooks in the
library. “It is really to save libraries five, ten, fifteen years down the road,” noted a school library
manager. “What the students are telling us is, ‘We’re not using the print books. You can keep
giving them to us, but they’re just going to collect dust.’ You can search the Web for such
information and stories.
1)
Draw the “bricks and mortar” process stages by which hard copy books are created, distributed, and sold in retail stores. How does each player in the value chain make money?
(You can use the exhibits in the chapter to help you identify major stages in the value chain.)
(2.5 Marks)
2)
Draw the process stages for creating and downloading an eBook today. How does each player in this electronic/digital value chain make money? (2.5 Marks)
1
3)
Compare and contrast value chain design and structure in the previous two questions from customer and management viewpoints. What are the advantages and disadvantage to each
value chain design? (2.5 Marks)
4)
What is the role of operations in each of these value chain designs and structures? (2.5 Marks)
Instructions:
a)
Print this page with your student name and ID #, using font 11.
b)
One and half space typed.
c)
Each team member should fill the “Peer Evaluation Form”, and submit it printed with the assignment. No email submission is accepted whatsoever!
d)
Provide references at last page of the assignment. e)
Plagiarism: ZERO MARKS.
f)
g)
h)
i)
j)
k)
Brick and mortar refers to a traditional street-side business that deals with its customers face-to-face in an office or store that the business owns or rents. The local grocery store and the corner bank are examples of brick-and-mortar companies. Brick-and-mortar businesses can find it difficult to compete with mostly web-based businesses like Amazon.com
Inc. (
AMZN
) because the latter usually have lower
operating costs
and greater flexibility.
Read more:
Brick And Mortar
https://www.investopedia.com/terms/b/brickandmortar.asp#ixzz5J5K0fL1u
Follow us:
Investopedia on Facebook
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