Screenshot 2023-11-15 171934
jpg
keyboard_arrow_up
School
Babson College *
*We aren’t endorsed by this school
Course
1000
Subject
Industrial Engineering
Date
Dec 6, 2023
Type
jpg
Pages
1
Uploaded by EarlMoon11764
AccuTest
is
manufacturing
automated
blood
pressure
devices
intended
to
use
at
home.
At
present,
they
have
a
very
succssful
product
line
called
TrueTense,
which
they
currenly
manufacture
at
the
cost
of
$120
per
device.
Utilizing
latest
technologes
such
as
10T
(internet
of
things),
wearable
electronics,
andusing
advanced
software,
their
preliminary
research
identified
two
potential
new
products.
AccuTest
has
limited
engineering
resrouces
and
given
initial
estimates
they
can
effectively
focus
on
only
one
of
the
three
possible
design
alternatives
in
order
to
launch
their
product
by
the
end
of
this
year.
If
they
choose
to
improve
TrueTense
with
new
technolgy,
they
estimate
that
their cost
per
device
will
be
reduced
to
$100
and
the
cost
of
development
is
estimated
at
$20,000.
In
the
event
that
the
marketing
campaign
for
improved
TrueTense
is
succesful
projected
annual
demand
is
9,000
units.
However,
if
the
market
does
not
respond
well
to
the
upgraded
produt,
the
demand
is
projected
to
be
3,000
units
per
year.
WebTense
is
one
of
their
new
proposed
products,
which
could
be
outsourced
for
a
cost
of
$95,
and
if
the
marketing
campaign
is
a
success
projected
demand
is
6,000
devices
per
year.
If
the
market
campaign
fails,
projected
annual
demand
is
still
projected
at
6,000
units.
The
development
cost
is
estimated
to
be
$30,000.
Another
option
is
to
develop
ArmTense,
a
wearable
device,
which
they
would
produce
in
house
for
a
projected
cost
of
$85
per
unit
at
development
cost
of
$25,000.
If
the
marketing
campaign
is
a
success,
projected
demand
is
7,000
units.
Alternatively,
unsuccessful
marketing
campaign
projects
the
demand
at
5,000
units
per
year.
Finally,
given
their
historical
performance,
marketing
department
estimates
that
there
is
a
75%
likelihood
that
they
will
be
successful
in
marketing
any
of
the
AccuTest
product
alternatives.
AccuTest
will
make
their
decision
based
on
minimized
total
cost
calculated
from
projected
demand,
unit
cost
and
product
development
cost.
Prompt:
-
Complete
the
following
decision
table
for
Optimistic,
Pessimistic and
Expected
Value
Criterion
(Note:
Round
all
numbers
to
thousands
without
decimal
places
and
without
$
sign).
-
Once
you
complete
the
table
enter
the
appropriate
decision
alternative
number
in
the
space
provided
for
each
criterion
(Note:
Do
not
type
any
characters
other
than
ONE
of
the
three decision
alternative
numbers!):
Enter:
1
for
Improved
TrueTense
Enter:
2
for
WebTense,
or
Enter:
3
for
ArmTense
States
of
Nature
(Total
Cost
in
thousands
$'s)
Alternatives
Optimistic
Pessimistic
Expected
Value
Market
Success
Market
Failure
1)
Improved
TrueTense
(2)
New
WebTense
(3)
New
ArmTense
-
Using
Optimistic
Criterion
Only,
AccuTest
should
chose
decision
alternative
-
Using
Pessimistic
Criterion
Only,
AccuTest
should
chose
decision
alternative
-
Using
Expected
Value
Criterion
Only,
AccuTest
should
chose
decision
alternative
Discover more documents: Sign up today!
Unlock a world of knowledge! Explore tailored content for a richer learning experience. Here's what you'll get:
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help