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Dec 6, 2023

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Factors That made Starbucks’ Global strategy success

STARBUCKS HISTORY Opens first store in Seattle,Washington 1971 1987 United States - 15,873 International - 19,838 Opens first international store in Canada 2023

Global STRENGTHS Starbucks adapts to foreign nations and their cultures. Not every location as the same items, and adjust to culture Cultural Mindfulness Starbucks gathers different feedback from customers. For example they offer Dairy-free options, Market Research Low integration and high responsiveness, Starbucks tailors its products to the specific needs of the local customers Multidomestic Strategy

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SWOT analysis & main characteristics - Strong Brand Image - Efficiency, strategic planning - Moderate Diversification - Expansion in developing markets/countries - Business Diversification - Introducing New Products - High Prices - European Tax Avoidance - Recall of Products - Competition with low-cost coffee sellers - Independent coffeehouse movements - Philadelphia Arrests Strength Weakness Opportunity Threat

RESOURCES Gupta, S. K. “Starbucks SWOT 2023 | SWOT Analysis of Starbucks.” Business Strategy Hub , 18 Dec. 2018, bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot. “Starbucks History: Founding, Timeline, and Milestones - Zippia.” Starbucks History: Founding, Timeline, and Milestones - Zippia , 27 Aug. 2020, www.zippia.com/starbucks-careers-10803/history . “StudySmarter US.” StudySmarter US , www.studysmarter.us/explanations/business-studies/business-case- studies/starbucks-international-strategy. Domanska, Anna. “10 Delicious Drinks From Starbucks Around the World.” Industry Leaders Magazine , 5 Feb. 2020, www.industryleadersmagazine.com/10-delicious-drinks-from-starbucks-around-the-world.

CREDITS: This presentation template was created by Slidesgo , including icons by Flaticon , infographics & images by Freepik THANK YOU

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IB small project (1)

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