COM 215 Terms 456

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Murdoch University Dubai *

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215

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History

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Nov 24, 2024

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Which model of public relations is considered the ideal and was later renamed the Excellence Model ? Two-way symmetrical model Which model of public relations gains feedback that is considered unbalanced ? Two-way Asymmetrical model Which of the following is the largest independently-run public relations firm ? Richard Edelman's behemoth Who is considered the first lady of public relations ? Betsy Plank What PR pioneer helped turn around the J.D. Rockefeller name ? Ivy Ledbetter Lee What PR pioneer taught at Stanford and founded the Public Relations Journal ? Rex F. Harlow Business partner and wife of Edward Bernays, this feminist pioneer was the first woman to use her maiden name on her passport and on her daughters' birth certificates . Betsy Plank True or False: The definition of public relations is constantly changing and evolving . True

True or False: A PR practitioner never works directly with C-suite level executives . False True or False: Membership of a PR organization can provide opportunities to participate on committees, to speak at conferences, and to share knowledge with new practitioners . True

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COM 215 Terms 456

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