Week 9 Discussion
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Jomo Kenyatta University of Agriculture and Technology *
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2114
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Health Science
Date
Nov 24, 2024
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docx
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4
Uploaded by chalskaburia
Week 9 Discussion
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1
Imaginary commercial
The imaginary commercial that I am creating is for a health promotion plan focused on
encouraging regular exercise as a way to improve overall health and well-being. The commercial
will feature individuals of different ages and fitness levels engaging in various types of physical
activity, such as running, cycling, swimming, and yoga. It will highlight the many benefits of
exercise, such as increased energy, better sleep, improved mood, and a reduced risk of chronic
diseases. The goal of the commercial is to inspire viewers to make exercise a regular part of their
daily routine.
The most effective evaluation type
The most effective evaluation type would be outcome evaluation (CDC, 2020). This is
because the primary goal of the commercial is to increase awareness and engagement in the
health promotion plan focused on encouraging regular exercise. Therefore, measuring the impact
of the commercial on the desired outcome, which is an increase in exercise participation, would
be the most relevant and useful form of evaluation.
To determine whether or not the commercial was successful, I would measure the
following outcomes:
1.
Increase in exercise participation: The number of individuals who have started or
increased their frequency of exercise as a result of seeing the commercial.
2.
Change in attitudes and beliefs: The extent to which the commercial has positively
influenced viewers' attitudes and beliefs towards exercise, as measured by surveys or
focus groups.
2
SMART goals
Based on these outcomes, I can set the following SMART objectives:
1.
Within three months of airing the commercial, increase the number of individuals who
report exercising regularly by 20%.
2.
Within six months of airing the commercial, increase the proportion of viewers who
strongly agree that exercise is an important part of a healthy lifestyle by 30%.
By setting specific targets, I can easily measure the success of the commercial and make
adjustments as needed.
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3
Reference
CDC. (2020).
Types of evaluation
. Centers for Disease Control and Prevention.
https://www.cdc.gov/std/program/pupestd/types%20of%20evaluation.pdf