303 Review
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School
Centennial College *
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Course
303
Subject
Geography
Date
Dec 6, 2023
Type
docx
Pages
11
Uploaded by PresidentArtKingfisher23
USPs that are uniquely Canadian – natural landscapes, cultural diversity, attractions, Canadian
culture itself (welcoming, friendly)
GOAL: DIVERSIFY OUR BRAND USP to expand Canada's tourism season into winter and shoulder
months and enhance Canada's brand and presence in target markets.
HOW?
• International events – conferences for business, sport, and cultural event hosting
• Leverage cultural practices for festivals of film, music, and art to attract more international visitors.
• New areas of international interest will benefit, such as Canada's culinary gems and Michelin-
recognized chefs, our growing craft breweries and wineries, and our regulated cannabis industry.
Arts, Culinary, Literary, Musical, Social, Cultural: These elements are representative of Canadian culture.
Throughout Canada's history, its culture has been influenced by European culture and traditions, mostly
by the British and French, and by its own indigenous cultures.
10% of people in the world work in tourism and tourism related jobs.
47 National Parks and Reserves, 19 UNESCO Reserves and Provincial Parks, 20 UNESCO World
Heritage Site.
-74% lost of international tourist arrivals.
Less than 11% of Canada’s land is privately owned.
41% is Federal Crown Land
48% is Provincial Crown Land
The population density is among the lowest in the world.
228th most densely populated country
Middle and northern part of country is largely uninhabited.
2nd largest country in the world
Only 0.5% of world’s population
Largest coastline in the world
Largest freshwater surface on earth (25% of world’s freshwater)
Bay of Fundy (NS) world’s highest tide
Longest border in the world with US Facts about Canada
2nd largest oil producer in world
World’s leading producer and exporter of maple products, accounting for 75 % of the global market.
(Ontario & Quebec). An Indigenous tourism attraction.
Tourism Trend:
• International events
• Indigenous tourism
• Sustainable tourism development – environmental and business innovation
• Ecotourism and tourism outdoor recreation
• Culinary tourism
• Inclusion of values, diversity, and cultural exchange in tourism
Canadian Tourism Timeline
• 1534: Explorers of the day, such as Jacques Cartier, were some of the first tourists to what is now called
Canada.
• 1836: The first railway was launched.
• 1885: Banff was established as Canada’s first national park.
• 1892: Early tourism promotion.
• 1911: The Dominion Parks Branch is created.
• The Dominion Forest Reserves and Parks Act created the Dominion Parks Branch, the first of its kind in
the world (Shoalts, 2011). - *Canada is known for its Protected green spaces
• 1914-1960: The Railway Age - four railways dominated. Canadian Pacific Railway (CPR), Canadian
Northern Railway (CNOR), the Grand Trunk Railway (GTR), and the Grand Trunk Pacific (GTP).
amalgamated into the Canadian National Railway (CNR)
• By 1946 - 4 million tourists visited Canada
• By1967 - More than 15 million. Increase over this period can be attributed to the rapid rise in
commercial air travel, which took off in the late 1950s and expanded further in the late 1960s.
• By 2002, more than 20 million tourists visited Canada.
• 2002 was followed by a period of decline, due almost entirely to a decrease in the number of tourists
from the United States
Infrastructure Development Timeline
• 1937: Air Canada was formed
• 1950-1960: reduced airfares increased mass travel.
• 1962: Trans-Canada Highway officially opens & car travel becomes popular.
• US drive market dominated inbound tourism.
First iconic hotels opened in Canada in late 1800s:
Chateau Frontenac, Chateau Laurier
,
Royal York
,
Banff Springs Hotel,
Canada’s largest tourism market is the United States
Canada 365 – Strategy Priorities
•
Grow tourism through investments in destinations and attractions.
•
Build & Diversify Canadian Brand
•
Ensure stable workforce.
•
Improve infrastructure & modernize travel for visitors.
•
Promote Sustainability
3 things are important to Sustain and grow Canada’s tourism Destination Development
•
Building tourism in Canada's communities.
•
Attracting investment to the visitor economy.
•
Renewing the focus on public-private collaboration
1.
Tourism disrupter(s) that affected the growth of tourism in
Canada over the last century include:
Question 1 options:
a. SARS pandemic
b. Stock market crash/recession/economic downturn
c. COVID-19 pandemic
All of the above
A and C
Question 2
(1 point)
Listen
In which Canadian province is French the most common
language spoken?
Question 2 options:
Quebec
Manitoba
Ontario
New Brunswick
Question 3
(2 points)
Listen
Destination Development is defined as how a tourism
destination develops over time through its __________, and
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________________and local businesses to become a tourism
destination for visitors.
Question 3 options:
Blank # 1
Blank # 2
Question 4
(1 point)
Listen
Indigenous cultures, traditions, languages, and histories differ
from one community to another.
Question 4 options:
True
False
Question 5
(1 point)
Listen
Indigenous territory, is BEST described as traditional territory
that describes _______.
Question 5 options:
Ancestral and current contemporary connections of Indigenous peoples to a geographical area.
A reserve where an Indigenous community lives.
Land that is farmed by people who use traditional harvest methods.
A region where native species and plants thrive.
Question 6
(1 point)
Listen
Historical factors responsible for tourism growth in Canada are
___________.
Question 6 options:
Infrastructure development, accommodation development, destination development and tech-social media
marketing
Development of events, infrastructure and marketing
Technology, food & beverage growth and travel services
Question 7
(1 point)
Listen
What city is the capital of Canada?
Question 7 options:
Ottawa
Toronto
Vancouver
Winnipeg
Question 8
(1 point)
Listen
In what ways has the increase in social media use facilitated
growth in the tourism industry?
Question 8 options:
Broadened reach of marketing campaigns
Created tools for easier trip planning
Made international marketing more accessible to tourism businesses
All of the above
Question 9
(1 point)
Listen
Which organization works to create a strong tourism industry
in Canada through marketing strategy and outreach to
international visitors?
Question 9 options:
Destination Canada
Tourism Toronto
Travel & Tourism Research Association (TTRA)
Tourism Industry of Ontario (TIAO)
Question 10
(1 point)
Listen
According to the Ministry of Heritage, Sport, Tourism and
Culture Industries, there are about 158 million consumers
within a day's drive of Southern Ontario.
Question 10 options:
True
False
Question 11
(2 points)
Listen
Name one (1) of the 17 UNWTO Sustainable Development
Goals that is important to you and "Transforming Our World by
2030".
Question 11 options:
Question 12
(13 points)
Listen
Name the provinces and territories within Canada.
Question 12 options:
Question 13
(1 point)
Listen
National Day for Truth & Reconciliation in Canada is a day to
recognize and honour Indigenous survivors or Residential
Schools, commemorate the lives of the children that were lost,
and reflect on the legacy of trauma that continues to affect
Indigenous families and communities today.
Question 13 options:
True
False
Question 14
(2 points)
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Listen
Name one (1) way Canada could make a difference in tourism
by becoming more environmentally sustainable.
Question 14 options:
Question 15
(3 points)
Listen
What is an example of infrastructure development in Canada
that has made travelling from destination to destination
easier?
Question 15 options:
Question 16
(1 point)
Listen
What year pre-COVID pandemic had the highest number of
visitors to Canada according to Destination Canada?
Question 16 options:
2011
2001
2019
2017
Question 17
(1 point)
Listen
What province in Canada has the largest population?
Question 17 options:
Sudbury
Alberta
Ottawa
Ontario
Question 18
(1 point)
Listen
National Highlights:
In which Canadian province(s) or
territory (s) would you find the iconic tourism attractors of
Banff and Lake Louise?
Question 18 options:
British Colombia
Ontario
Alberta
Saskatchewan
Question 19
(1 point)
Listen
Where would you be most likely to see the northern lights in
Canada?
Question 19 options:
North West Territories
Manitoulin Island
Haida Gwaii
Sault Saint Marie
Question 20
(1 point)
Listen
This year's development focus for the UNWTO World Tourism
Day was _____?
Question 20 options:
Question 21
(2 points)
Listen
Name one Canadian tourism asset we studied in class. This is
something that attracts visitors to Canada.
Question 21 options:
Question 22
(1 point)
Listen
The acronym RTO stands for?
Question 22 options:
Regional Transport Office
Rent to Own
Regional Tourism Organization
Question 23
(3 points)
Listen
Canada's Tourism Strategy,
Canada 365,
highlighted growing
our "culinary gems" which include our wine regions. Name 3
Ontario wine producing regions.
Question 23 options:
Question 24
(3 points)
Listen
Name one (1) thing that could be considered a part of
Canadian culture and give a specific example of a place where
you can go experience it.
Question 24 options:
Question 25
(1 point)
Listen
Which group represents the largest average per person visitor
spend of non-Canadian visitors to Ontario?
Question 25 options:
France
Germany
China
United States
Question 26
(1 point)
Listen
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What is Canada's unique selling proposition?
Question 26 options:
Natural landscapes and wildlife
Inspires openness
Diverse and welcoming
All of the above
Question 27
(1 point)
Listen
Name one (1) thing Canada's Tourism Strategy,
Canada 365
,
suggests would "Build & Diversify the Canadian Brand".
Question 27 options:
Question 28
(1 point)
Listen
What is Ontario's largest international visitor market?
Question 28 options:
Germany
France
China
United States
Question 29
(1 point)
Listen
Ontario has many physical and natural highlights, but in terms
of what makes the province special in an international context,
the most remarkable is likely:
Question 29 options:
The number of mountains
The number of lakes
The number of cities
The number of beaches
Question 30
(1 point)
Listen
Overseas travellers to Canada come predominantly from the
United Kingdom, China Germany and France.
Question 30 options:
True
False