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THE IMPACT OF CASH FLOW MANAGEMENT ON PROFITABILITY
by
Terry Steven Faulkner
_______________________
Applied Doctoral Research Project – Capstone Project
Consulting Project
Submitted in Partial Fulfillment
of the Requirements for the Degree of
Doctor of Business Administration
______________________
Liberty University, School of Business
December 2024
The Applied Doctoral Research Project (ADRP) is the capstone project for the Doctor of
Business Administration (DBA) program. As a capstone project, it is intended for educational
purposes to allow the doctoral candidate to demonstrate the ability to conduct and present
meaningful doctoral-level research. The ADRP is limited to a Single Case Study design focusing
on a business problem found in the literature within a single organization, related to the
candidate's cognate. The ADRP is not intended for publication, and the results are not intended to
be relatable or generalizable to a larger population. Because of these limitations, the ADRP is not
considered to be research and is excluded from the review and approval of the Liberty University
Institutional Review Board (IRB) under 45 CFR 46.102(l).
THE IMPACT OF CASH FLOW MANAGEMENT ON PROFITABILITY
by
Terry Steven Faulkner
Applied Doctoral Research Project – Capstone Project
Consulting Project
Submitted in Partial Fulfillment
of the Requirements for the Degree of
Doctor of Business Administration
______________________
Liberty University, School of Business
December 2024
__
/s/. Terry S. Faulkner_____
_______________
_
16th October 2023
_
Terry Steven Faulkner, Doctoral Candidate
Date
_________________________________________
___________________
Dr. A. Love, Research Chair
Date
_________________________________________
___________________
Alexander Averin, PhD, Chair of Doctoral Programs
Date
Table of Contents
Participants, Population, and Sampling
...........................................................................................
1
Participants
.................................................................................................................................
1
Population and Sampling
...........................................................................................................
2
Discussion of Population – Eligible Participants
.................................................................
2
Discussion of Sampling – Selection, Access, and Saturation
..............................................
3
Summary
....................................................................................................................................
4
References
........................................................................................................................................
5
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1
Participants, Population, and Sampling
Participants
When selecting participants for an exploratory case study on real estate investment firms'
cash flow optimization strategies, it is essential to identify individuals whose professional
responsibilities and experiences align with the research goals (Wang et al., 2023; Wouters &
Stadtherr, 2021). For this consulting project, a group with expertise in finance emerged as ideally
positioned to provide insights are: (a) senior management team, (b) Chief Financial Officers
(CFOs), and (c) departmental finance managers. With their extensive involvement in financial
policymaking and oversight, senior management may offer an invaluable perspective into
prevailing practices, obstacles, and potential improvements based on their strategic vantage point
(Laghari et al., 2023; Nguyen et al., 2020). Those involved in finance functions and their
understanding were able to shed light on organizational cash flow dynamics crucial to
developing optimization strategies (Ma et al., 2021). Furthermore, by providing information into
departmental finance and the managers' technical expertise unveiled tactical realities of cash flow
patterns within discrete operating units that shaped broader optimization efforts (Badakhshan &
Ball, 2022; Wouters & Stadtherr, 2021). With their distinct but complementary insights, those
involved in the study should yield crucial qualitative data for exploring research questions on
cash flow optimization.
Moreover, given CFOs' comprehensive command of financial operations, they provided
discerning assessments of how diverse cash flow approaches aligned with strategic objectives
(Wang et al., 2023; Whittaker & Jespersen, 2022). Their expertise positioned them to articulate
how organizational strategies translated into tactical implementation (Chiu et al., 2022; Hinton
2020). With their extensive involvement in financial oversight and policymaking, senior
2
management and CFOs provided strategic perspectives on optimization. Meanwhile, finance
managers revealed tactical cash flow insights. Together, interviewing these leaders in the various
different financial areas of the business with distinct expertise promise to yield crucial qualitative
data for exploring research questions on cash flow optimization for profit maximization.
Population and Sampling
The intricacies surrounding the selection of an optimal sample for qualitative research
were diverse and complex, as the constellation of participants ultimately shaped the richness of
insights gained (Casteel & Bridier, 2021). As such, the dynamics of the target population and
sampling approach warranted extensive consideration (Stratton, 2021). In the proposed
exploratory case study, I intend to explore cash flow optimization strategies in a real estate firm
headquartered in Denver, Colorado. At the epicenter of the study lies the target population – real
estate investment leaders shaped by and immersed in successful cash flow strategies to maximize
profits.
Discussion of Population – Eligible Participants
For the proposed study, the population of focus will be comprised of real estate
investment leaders involved in the financial complexities and technical minutiae of cash flow
management at the real estate firm. More specifically, the population will include senior
management personnel tasked with overseeing strategic policies governing cash flows,
departmental finance managers responsible for gathering and analyzing cash flow data within
their departments, and the CFOs accountable for the financial performance of the company.
Within the population certain criteria will be established such as (a) education, (b)
licenses/certifications, (c) experience within the industry, and (d) experience within the company.
Undeniably, the specialized expertise and insider perspective afforded by the (a) senior
3
management, (b) departmental finance managers, and (c) the CFO should furnish invaluable
first-hand insights into the impact of their cash flow management on profitability.
Discussion of Sampling – Selection, Access, and Saturation
To select the sample for the proposed study, purposive sampling will be employed to
intentionally identify information-rich individuals from the target population whose perspectives
align with the stated research goals. Purposive sampling was chosen over other types of non-
probability sampling methods such as (a) convenience, (b) quota, and (c) snowball because this
study is focused on subject area knowledge over ease of the other sampling choices. Kumar et al.
(2023) delineated that purposive sampling occurs through a deliberate selection of participants
expected to yield optimal insights of the phenomenon of interest. In the proposed study, the
perspectives of the senior managers, departmental finance managers, and the CFO, will be
interviewed to understand their
perspectives
perspectives
in cash flow management decisions
and utilization. More specifically, the proposed sample will comprise
of
senior managers,
departmental finance managers, and the CFO with a total sample size of between fifteen and
twenty-eight individuals.
Gaining access to the sample group will be facilitated through future connections with the
organization's Human Resources (HR) Director, by means of an invitation letter requesting
permission to contact employees directly. The HR Director will be asked to provide names and
contact information for qualified participants from the target population. As Negrin et al. (2022)
noted, developing relationships with senior leadership was necessary when accessing specialized
populations. Participants will then be recruited directly via email requests emphasizing the
objective of gathering their valued insights. Data saturation will be reached through conducting
in-depth, semistructured interviews that focus on drawing out comprehensive information from
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the highly knowledgeable sample. Interviews will continue with additional participants until a
point of saturation is attained, indicated by participants providing repetitive answers to the
interview questions.
Summary
In summary, the intricate complexities surrounding the selection of an optimal sample for
the proposed qualitative study warrant extensive rumination.
At the epicenter lies the target
population comprising of employees
immersed in the financial and technical complexities of the
company's cash flow management activities. Specifically, the
The
population will
be
comprise
d
of senior managers who oversee cash flow policies, departmental finance managers who gather
and analyze cash flow data, and the CFOs who has high-level oversight of all financial
operations. Given their specialized expertise and insider perspective on cash flow management's
impact on profitability, purposive sampling will be leveraged to intentionally select information-
rich participants aligned with the stated research goals. The sample will involve individuals from
the target population, including (a) senior managers, (b) departmental finance employees and
managers, and (c) the CFO. Gaining access to the group will be facilitated through connections
with the Human Resources Director, who will provide contact information for qualified
participants to then be directly recruited through various means
preferable
preferably
by email.
Finally, comprehensive, in-depth semi-structured interviews focused on drawing out insights will
continue with participants until data saturation is reached, as indicated by repetitive responses. In
summary, the section provides an in-depth
examination
explanation
of the target population, use
of purposive sampling, gaining access through the HR Director, and continuing interviews until
saturation to obtain optimal insights for the proposed qualitative case study on cash flow
strategies.
5
References
Badakhshan, E., & Ball, P. (2022). Applying digital twins for inventory and cash management in
supply chains under physical and financial disruptions
. International Journal of
Production Research
,
61
(15), 5094–5116.
https://doi.org/10.1080/00207543.2022.2093682
Casteel, A., & Bridier, N. (2021). Describing populations and samples in doctoral student
research.
International Journal of Doctoral Studies
,
16
, 339–362.
https://doi.org/10.28945/4766
Chiu, C., Ho, A. Y., & Tsai, L. (2022). Effects of financial constraints and managerial
overconfidence on investment-cash flow sensitivity.
International Review of Economics
& Finance
,
82
, 135–155.
https://doi.org/10.1016/j.iref.2022.06.008
Hinton, J. B. (2020). Fit for purpose? Clarifying the critical role of profit for sustainability.
Journal of Political Ecology
,
27
(1), 125–262.
https://doi.org/10.2458/v27i1.23502
Kumar, S. S., Muthukumaran, V., Devi, A., Geetha, V., & Yadav, P. N. (2023). A quantitative
approach of purposive sampling techniques for security and privacy issues in iot
healthcare applications. In
Handbook of research on advancements in AI and IoT
convergence technologies
(pp. 281–299). IGI Global.
https://doi.org/10.4018/978-1-
6684-6971-2.ch016
Laghari, F., Ahmed, F., & García, M. d. l. N. L. (2023). Cash flow management and its effect on
firm performance: Empirical evidence on non-financial firms of China.
PLoS ONE
,
18
(6), Article e0287135.
https://doi.org/10.1371/journal.pone.0287135
6
Ma, Y., Zhang, Q., & Yin, Q. (2021). Top management team faultlines, green technology
innovation and firm financial performance.
Journal of Environmental Management
,
285
,
112095.
https://doi.org/10.1016/j.jenvman.2021.112095
Negrin, K. A., Slaughter, S. E., Dahlke, S., & Olson, J. (2022). Successful recruitment to
qualitative research: A critical reflection.
International Journal of Qualitative Methods
,
21
, 160940692211195.
https://doi.org/10.1177/16094069221119576
Nguyen, T. H., Ntim, C. G., & Malagila, J. K. (2020). Women on corporate boards and corporate
financial and non-financial performance: A systematic literature review and future
research agenda.
International Review of Financial Analysis
,
71
, 101554.
https://doi.org/10.1016/j.irfa.2020.101554
Stratton, S. J. (2021). Population research: Convenience sampling strategies
. Prehospital and
Disaster Medicine
,
36
(4), 373–374.
https://doi.org/10.1017/s1049023x21000649
Wang, C., Lee, C., & Wu, L. (2023). The relationship between cash flow uncertainty and extreme
risk: International evidence.
Pacific-Basin Finance Journal
,
77
, 101927.
https://doi.org/10.1016/j.pacfin.2022.101927
Whittaker, S., & Jespersen, K. (2022). Stretching or confirming? Financing urban climate change
adaptation in Copenhagen.
Buildings & Cities
,
3
(1).
https://doi.org/10.5334/bc.238
Wouters, M., & Stadtherr, F. (2021). Extending target costing to include targets for R&D costs
and production investments for a modular product portfolio - A case study.
International
Journal of Production Economics
,
231
, 107871.
https://doi.org/10.1016/j.ijpe.2020.107871
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