Journal Entry #11 Assignment
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California State University, Sacramento *
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English
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Apr 3, 2024
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JOURNAL ENTRY #11 ASSIGNMENT
We have discussed in class that genre is the combination of medium
(format, structure, style, visual features, and how the information is organized) and writing situation
. Please examine the short-term vacation rental ads/posts and other information presented in the screenshot taken from the Airbnb website and answer the questions below.
1) Who typically writes vacation rental posts? What is the writer’s general purpose of writing this type of text? What typical information/points/ideas/messages does the writer need to present in this type of text?
It is likely that the property owner wrote the vacation rental post with the purpose of marketing and advertising the property to potential guests. The writer aims to convince readers that this rental is the perfect fit for their vacation needs. The description highlights key details such as the cost per night, amenities like a private garden, free cancellation, and a dedicated workspace, as well as specifics about the apartment's size or number of bedrooms.
2) Who typically reads vacation rental posts? What prior knowledge and background information does the
reader need to understand the information presented in this type of text? What information does the reader
usually expect to receive from this type of text?
The assumed target audience is familiar with Airbnb and likely has a budget in mind. They expect a detailed description, including information on the number of guests, number of rooms, the furniture, available entertainment, pictures of the house, the nightly rate, and any discounts for longer stays. Readers
also expect insights into the local area, nearby attractions, and practical details like transportation options. Overall, a well-crafted vacation rental post on Airbnb caters to an audience seeking transparency, convenience, and a thorough understanding of the property before making a reservation.
3) How is the information formatted/organized/structured in the vacation rental posts? Why should the text be written this way? What graphics/ special visual features are presented in the text? Why is there a need to use the graphics? What discourse-community-specific words (jargon; terminology) are used in the
text? What are the meanings of the words? Why are they important?
These posts commonly adopt a format with distinct sections dedicated to property details, amenities, pricing, and location, often accompanied by clear headings and subheadings. This intentional structuring not only caters to readers with diverse preferences but also ensures that crucial information is readily accessible. Complementing the written content, these posts incorporate high-quality images showcasing different facets of the property. These visuals serve as a powerful tool, providing potential guests with a tangible preview of their prospective stay and enhancing the overall appeal of the listing. Within this discourse community, specific terms such as "nightly rate," "cancellation policy," and "amenities" hold pivotal roles. The understanding of these terms is crucial for readers, offering insights into pricing, flexibility, and additional features that directly influence their decision-making process and contribute to a
seamless booking experience within the vacation rental community.
4) Why do people in this discourse community frequently use this type of text? How is this type of text related to the culture/belief/value of this discourse community? People in the vacation rental discourse community frequently use this type of text detailed and structured vacation rental posts because it serves as a primary means of communication between hosts and potential guests. The text not only functions as a practical guide for individuals seeking temporary accommodation but also aligns with the values and beliefs inherent in the community. The emphasis on transparency, honesty, and providing comprehensive information reflects the cultural norms of this community. By presenting detailed property descriptions, clear pricing, and visuals, hosts aim to establish trust and foster positive expectations among potential guests.
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