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Haley Dallin
Dallin Page 1
ENG 1022
Dr. Ebro
09/26/2023
Disney’s 100 Years of Wonder Motion Picture Introduction
Walt Disney, the creator of Disney's many companies, has created this iconic brand over decades
and decades of reimagination. Using our hearts and minds to pull at our soul and create a sense
of magic and wonder. Walt Disney, born in Chicago in 1901, had an interest in drawing at a
young age. With a love for trains and a talent for art he developed a career with cartoons, he
worked for local newspapers and an art studio. Disney was an entrepreneur from the beginning,
creating several start-up companies revolving around animation. Disney moved to Hollywood in
hopes of turning his dreams into reality. Eventually after developing the famous Mickey Mouse,
Walt finally began to receive the recognition he deserved. Slowly moving from cartoons to short
films and eventually movies, he developed several new characters and innovative ways to create
these films. Finally being on television he
liberated
others to create and imagine. The last thing
Walt got to do before his untimely death was manifest a theme park, Disneyland, including all of
his previous work he labored tirelessly over this new wave of creation. Walt Disney World,
Disney's dream of a perfect society, was the last gift his brother Roy was able to achieve for him.
The Disney famil
y shaped today's world with their extravagance
and innovation
.
The visual text I choose to represent is the Walt Disney Pictures movie introduction. Disney has
been an iconic staple in every household for decades. The original opening was just a blue screen
with the Ciderella castle slowly being printed in a lighter blue, with “Walt Disney Pictures”
typed underneath. Now with the 100th anniversary they have reimagined their motion picture
introduction. Opening with a scene at dusk, a reflection of the stars in a river, Tinkerbell comes
in, we follow her past a train, through a village of people, up a waterfall and immediately we see
the side of Cinderella's castle (based on
the Neuschwanstein Castle in Bavaria)
[
-
]
Where
Haley Dallin
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ENG 1022
Dr. Ebro
09/26/2023
fireworks are going off and the colors of the castle change from mute tones to a bright and
vibrant light pinks, blues and purples, circling the castle and ending at the front, where tinkerbell
dusts a rainbow over the castle and across the sky. They pan out and “Disney 100, 100 Years of
Wonder '' is spelled out with her magic.
This visual irrefutably
shows that
Disney’s got it covered
when producing a breathtaking opening with this dramatic change. The goal of Disney is to
entertain, inform, and inspire people all over the world and they did just that with this magical
introduction.
We are here to come to a deep understanding of this visual introduction and open our minds to
the underlying meaning of this newly designed video. We psychologically dive into this piece of
art and find several personal connections. We are intrigued by this visual because Disney invokes
emotions. We subconsciously jump into what we see and how it can shape our perspective.
Disney uses
r
ealism
,
the accurate, detailed, unembellished depiction of nature or of
contemporary life
. Disney wants to appear magical and already has succeeded in using your
imagination to alter your perception of reality decades ago, today, and even in our future. Why
do they keep changing this introduction? They changed the film introduction time and time again
to appeal
to our ever changing society.
Over time the visual storytelling of
Disney films has shaped our society and gives us heartfelt
messages about human nature. Disney uses fantasy to open your mind to a whole new world of
discovery, connecting one another across the globe. In the article I found,
"The Most Powerful
Mouse in the World : The Globalization of the Disney Brand Michaela J. Robbins
“Disney has
even created its own brand of management, known as “Goofy Management” (Middaugh,
Grissom & Satkowski, 2008). Disney now markets its philosophy, beliefs, and values to other
companies who wish to be successful in the workplace” (Section branding of the Disney
Haley Dallin
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Dr. Ebro
09/26/2023
company
Robbins para. 3). Now does Disney need to share its branding with the world?
Probably not, as they are widely known across the globe, but we now have their philosophy
available to us just in case we didn’t already have their strategies.
Proving that Disney strives to be one of the world's leading producers of entertainment and
information, spreading their values to other companies. Robbins points to “Disneyization
[
-
]
“a
process by which the principles of the Disney theme parks dominate more and more sectors of
society” (Under Definition of Terms para. 4 Bryman, 1999).
They value optimism, innovation,
decency, quality, community, and storytelling across its many companies. Their brand reaches
“For the young, and the young at heart.” Disney uses “Where Dreams Come True” as the slogan
for all of the parks and films. Dreams are important to the human psyche and inspire hope as
we
use our five senses to satisfy our emotional, mental, and physical needs. This film's introduction
uses our perception to dive into our psyche, we use our senses to feel, to think, to understand the
world around us- At Disney they recognize an ability to create a whole new world within a
world, leaving your imagination free.
“Disney created the “Disney Vault” in which they place the Disney classics and re-release them
in increments with new behind the scenes footage, better film clarity, and on the newest
technology” (branding of the Disney company Robbins para. 5). That Disney’s art is
subjective
to the individual, they want to use your imagination. Disney uses this introduction to express the
inner soul and opens a window into the mind. I am calling upon you as students and readers to
understand this visual imaging and consider how it makes you feel. How does Disney want you
to feel? Disney uses creation as the basic form of doing, to exist is to be, and humans have
applied our morality to their work. Disney's monumental films will forever be present in
everyday life, we as humans will have the basic right to produce, to interpret, and to feel the true
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Dallin Page 4
ENG 1022
Dr. Ebro
09/26/2023
meaning of their never-ending visualization tactics. Disney uses film to speak so to say, it has a
voice waiting to be heard.
In
“A Psychodynamic Theory: Freud’s Psychoanalytic Theory of Personality” by Daniel Cervone
and Lawrence A.Pervin;
Freud, the father of psychoanalysis, saw the human brain as “An
energy-system view of mind contrasts with alternative perspectives one could adopt,” (under
section “The mind as an energy system”
Cervone
para. 3) pointing to human behavior that is
influenced by the conscious and unconscious through memories, thoughts, and urges. He
believed the conscious, or the rational, and the unconscious, the irrational, needed an in depth
explanation by searching for cause and effect. “Individuals functioning according to a pleasure
principle, seek the pleasurable gratification of those drives.” (under section "The individuals in
Society '' Cervone
para. 2) Disney appeals to our pleasures to help guide our desires by using this
new visual. Freud explained we need deterministic principles
, believing that everything that
happens must happen as it does and could not have happened any other way
[
-
]
everything is
supposed to happen the way it does, just as Disney needed this new ekphrasis.
Freud believed most of our instincts came from pre-oedipal developmental phases like sexual
desires, the stages we go through from babies to adulthood, and our dreams. While “Dreams
have two levels of content
[
:
]
a manifest content, which is the storyline of a dream, and a latent
content, which consists of the unconscious, ideas, emotions, and drives that are manifested in the
dreams storyline.” (under Structure
Cervone
para. 4). Disney, over the years, has used these
dreams to create a sense of purpose and free will, they are trying to dive deeper into our mind
and pull out our most wanted hopes and desires; These dreams guide us on our journey through
life and we use dreams to create our own reality. Disney undoubtedly uses our pleasures and
dreams as a focal point for this new film introduction.
Haley Dallin
Dallin Page 5
ENG 1022
Dr. Ebro
09/26/2023
In the text “Psychoanalytical Criticism” by Charles Bressler
[
;
]
Freud argues there are three
mental capacities we have
[
:
]
The conscious, the preconscious, and the unconscious
[
;
]
or it can be
seen as reality, memories, and human nature. The Id, the ego, and the superego is our way of
justifying our mental capacities. Our Id, or the unknown and unconscious, contains our deepest
desires, fears, and wishes. Our ego drives our thoughts and perceptions, and is subjective to our
reality. While the superego uses morality and is pressured by social norms. “The ego distorts and
and hides the wish or latent content of the dream” (Bressler para. 57). Thus changing the
manifest content of the real dream and altering the complexity of said dreams. Disney does its
best to use these capacities
to further our dreams and wishes in this ekphrasis visual.
Carl G. Jung, Freud's pupil, drives our answers ever further than Freud anticipated. He describes
three concepts: our personal conscious-or awakened state; the personal unconscious-or the
storage of one's memories; and the collective unconscious-holding all cumulative knowledge and
experiences from our species as a whole. He explained we use these archetypes, or patterns, to
decide our choices. That there will always be a collective of information from past generations
that we gather together to create our own perspective. “Jung asserts that dreams include
mythological images as well as sexual ones” (Bressler para. 32). Pointing out that not all of our
dreams are sexual in nature and we naturally use our dreams to cultivate our desires. Disney’s
first film was created in 1937 and over decades and decades of changes they have used our
minds, our memories, and our knowledge passing them down to future generations to guide us
on our journey to achieve our desires and their new film opener does just that.
In Bressler's text, Lacan asserts there are three realms
of our unconsciousness
[
:
]
The imaginary
order, our pre-verbal understanding
[
;
]
the mirror stage, or the ego
[
;
]
and the symbolic order, or
developing meaning. “Lacan asserts that the unconscious is structured, much like the structure of
Haley Dallin
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Dr. Ebro
09/26/2023
language,” (Bressler para. 42). His structure
[
:
]
The Imaginary, or wishes and images
[
;
]
The
Symbolic, or language as a whole
[
;
]
and The Real, or the dimensions of wholeness is
uncontrollable, unperceivable. Disney’s films are constantly striving for meaning, trying to fill
this void and become whole. We can try to comprehend but we will never fully understand the
deepest truths, as Disney is constantly trying to manifest
happiness and
pleasure among its
productions. Disney’s ekphrasis uses this memory, this language, this wholeness to allow us to
fully understand our underlying psyche.
A source from class I found useful was What It Takes To Grow
[
-
]
Pioneering Psychoanalyst
Karen Horney on the Key to Self-Realization by Maria Popova. The line that stood out to me
was
[
-
]
“the real self as that central inner force, common to all human beings and yet unique in
each, which is the deep source of growth
[
;
]
Popova para. 7).
We are all uniquely connected, all
having a different perception of reality, and all having a deep sense of purpose. We must grow
and adapt in order to survive and change our character in order to thrive, each layer of change
molding us into who we are to become. If anyone has grown and changed over time, it’s Disney.
Forever moving forward, willing to accept the responsibility, to liberate one another and cultivate
change, Disney has developed its own unique characters, like Mickey Mouse and Tinkerbell,
expressing their core values and deep understanding of the human psyche. Disney has fought a
constant battle of change and pressure, not only having an obligation but a privilege to open our
hearts and minds to new ideas and emotions, showing us their potential as a powerhouse in film
entertainment.
Furthermore another source from class I found helpful was “The Magic of Metaphor: What
Children’s Minds Reveal about the Evolution of the Imagination" also by Maria Popova. Diving
deep into the minds of children we learn where true imagination comes from and how it guides
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our intuition. Apparently children use metaphors to create pattern-recognition and adapt their
minds to connect one thing to another. “Metaphorical thinking
[
—
]
our instinct not just for
describing but for
comprehending
one thing in terms of another, for equating I with an other
[
—
]
shapes our view of the world, and is essential to how we communicate, learn, discover, and
invent,”
(Popova para. 4). Disney used these instinctual
tools to understand our internal thoughts
and connect them to our external world, using these patterns of thinking to cultivate clarity and
discover their reality. Children may not always comprehend these metaphors quite like adults but
they are capable of connecting the dots and adjusting their perception as our environments
change. Disney is always adapting our way of thinking, constantly learning, pushing growth and
creating connections. Disney used these metaphors in this visual to attach our physical needs to
our psychological ones, using something familiar to form something new in almost everything
they do. They appeal to kids and adults through these literary devices and guide us with their
perception of reality. We are constantly evolving our imagination and cultivating change, and
Disney used this ekphrasis to create another world within our current reality.
The final point of view from class from Jean Baudrillard that suggests “Disneyland is a perfect
model of all the entangled orders of simulation.
The Disneyland imaginary is neither true nor
false
[
:
]
it is a deterrence machine set up in order to rejuvenate in reverse the fiction of the real,”
(Baudrillard Para. 21). Disney is precisely an example of another world within the real world-
They have lands and forests and each park has its own theme. Disney is the definition of a
simulation as they actually use them in their newer rides like Guardians Of The Galaxy and Star
Wars. Disney is its own powerhouse, its own country, its own reality, and that is their goal when
you come to their parks or watch their films
[
;
]
Why do they want you to abandon your current
reality and immerse yourself in their reality to make believe? “Hence the debility, the infantile
Haley Dallin
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degeneration of this imaginary. It’s meant to be an infantile world, in order to make us believe
that the adults are elsewhere, in the “real” world, and to conceal the fact that real childishness is
everywhere, particularly among those adults who go there to act the child in order to foster
illusions of their real childishness”
(Baudrillard para. 23). Disney wants everyone, young and
old, to find an emotional connection and invest their lives into this sense of reality. We really are
the young and the young at heart at Disney, they want us to accept these illusions and enjoy this
alternate reality as this phrase urges you to use your imagination and join Disney's universe.
Overall Disney’s film introduction uses all major rhetorical devices to sway us to their
multiverse. An alternative source I found intriguing was,
“In 1973, in his book
Mass-mediated
Culture,
Michael Real described the Disney Company as the “Disney Universe.” He argued that
the term was appropriate because
[
:
]
(1) The Disney organization used it; (2) it signified the
“universality” of Disney’s products; and (3) the Disney message created “an identifiable universe
of systemic meaning” (in Understanding Disney: The Manufacture of Fantasy By Janet Wasko
para.12) Disney has become an iconic staple across the globe and will continue to grow and
nurture its may departments and sub-companies as well as its cast members. Does Disney have
power over us and our perceived universe? Yes, yes they do. Disney appeals to everyone's ethos,
pathos, and logos, bringing us closer together in a shared universe. Disney will be ever changing
throughout history as a guide for our future, creating a life-long impact. I applaud Disney for all
the magic they have created in the last 100 years and I wonder what else Disney will create in the
next 100 years
[
-
]
Cheers to the magic that is Disney!
Works cited:
Haley Dallin
Dallin Page 9
ENG 1022
Dr. Ebro
09/26/2023
Ekphrasis:
Disney 100 Years of Wonder| 2023 New Intro| HD
Disney 100 Years of
Wonder| 2023 New Intro| HD
Squarcillow
Bressler
, Charles. Literary Criticism: An Introduction to Theory and Practice, 2
nd
Edition. New Jersey: Prentice Hall College, 1998.
“A Psychodynamic Theory: Freud’s Psychoanalytical Theory of Personality” by
Daniel
Cervone
and Lawrence A.Pervin
Second source from class- What It Take
to Grow: Pioneering Psychoanalyst
Karen Horney on the Key to Self-Realization BY MARIA
POPOVA
Published May 14,
2023 —
http:/ /www.themarginalian.org/2023/ 05/ 14/ karen-horne-growth/
Third source from class- The Magic of Metaphor: What Children’s Minds Reveal
about the Evolution of the Imagination BY MARIA
POPOVA
https://www.themarginalian.org/2013/08/19/james-geary-i-is-an-other-children-metaphor/
One source from class-
From Jean Baudrillard, Selected Writings, ed. Mark
Poster
(Stanford; Stanford University Press, 1988).
http://www.stanford.edu/dept/HPS/Baudrillard/Baudrillard_Simulacra.html
One source I found- The Most Powerful Mouse in the World : The Globalization
of the Disney Brand Michaela J.
Robbins
https://trace.tennessee.edu/cgi/viewcontent.cgi?article=2658&context=utk_chanhonoproj
Second source I found- Understanding Disney: The Manufacture of Fantasy By
Janet
Wasko
https://books.google.com/books?
hl=en&lr=&id=bADMDwAAQBAJ&oi=fnd&pg=PT8&dq=disney+scholarly+articles&o
ts=-vfItBGyrw&sig=asVRIPnGkUHse-6KSJP--lioSms#v=onepage&q&f=false
Three words I have never used before:
1.
2.
3.
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