EE5005+CW+AIS+202324
pdf
keyboard_arrow_up
School
University of South Australia *
*We aren’t endorsed by this school
Course
5102
Subject
English
Date
Nov 24, 2024
Type
Pages
4
Uploaded by AyonD
Engineering Management (London)
The School of Engineering, Physical and
Mathematical Sciences
(EPMS)
Royal Holloway, University of London
Egham, Surrey TW20 0EX
+44 (0) 1784 276933
Epms-school@rhul.ac.uk
www.royalholloway.ac.uk/electronicengineering
Year: 2023-24
EE-PGT Engineering Management
School of Engineering, Physical and Mathematical Sciences
Year 2023-24
Approved coursework for:
EE5005 Professional Practice
CW Assignment No:
EE5005
–
Group Business Plan (50%) and Group
Business Plan Pitch Video (50%)
Group number: min 5 to max 6
Module Lead/Tutor
Dr Syed M Hasan
Word Count:
5000 words plus 10 minutes video
Contributes (40, 50, 60%)
50% document + 50% video = 100%
Submission type and Deadline:
PDF/MS Word document plus video be submitted
via Moodle by:
30th Nov 2023 2:00 pm
Moodle Weblink:
Module Learning Outcomes Mapping to Assessment Structure
No
Module Learning Outcomes
Mapped to CW
1
Demonstrate, understand, and critically analyze the ability to present
and discuss business proposals, with personal, social, and professional
skills.
Yes
2
Debate the value and proposition of various techniques, tools,
technologies and working practices employed by industries and
businesses to address and complement engineering and technical
projects.
Yes
3
Demonstrate the ability to critically appraise engineering activities
are part of sustainable, green, and achieving environmental targets
in a sustainable development within the firm.
Yes
4
Critically analyze on ways to engage in continuous professional
development (CPD) in the areas of their expertise and maintain a
competitive edge while carrying out self-appraisal, reflective thinking
with team building and team dynamics.
Yes
Assignment Information:
The formal assessment for the module requires you to write a detailed Business plan for your start-up
project in a group and a Video of Business Plan Pitch in a group too:
A business plan is a comprehensive document that outlines the goals, strategies, and operational
details of a business. It serves as a roadmap for entrepreneurs and business owners, helping them
to clarify their vision, secure funding, and guide their company toward success.
Assessment Topic Background
Here's a detailed description of the elements typically included in a
group’s
business plan:
Executive Summary:
This is a concise overview of the entire business plan. It should capture the essence of your
business, highlighting key points such as the business idea, market opportunity, financial projections, and funding
requirements. Although it appears at the beginning, it is often written last.
Engineering Management (London)
The School of Engineering, Physical and
Mathematical Sciences
(EPMS)
Royal Holloway, University of London
Egham, Surrey TW20 0EX
+44 (0) 1784 276933
Epms-school@rhul.ac.uk
www.royalholloway.ac.uk/electronicengineering
Year: 2023-24
Business Description:
Explain what your business does, its mission, vision, and values. Discuss the problem your
business solves or the need it fulfills in the market.
Market Analysis:
Conduct thorough research to understand your target market. Provide information on industry
trends, market size, demographics, and competition. Identify your target customer segments and their needs.
Competitive Analysis:
Analyze your competitors, their strengths, weaknesses, and market positioning. Highlight what
sets your business apart from competitors and your competitive advantage.
Product or Service Description:
Detail what you offer, including features, benefits, pricing, and any unique selling
points. If applicable, describe your product development and production processes.
Marketing and Sales Strategy:
Outline how you plan to market and sell your product or service. Include your
marketing channels, advertising strategies, pricing strategy, and sales tactics. Describe your customer acquisition and
retention strategies.
Management and Team:
Introduce the key members of your management team and their roles. Highlight their
relevant experience and qualifications. If there are skill gaps, explain how you plan to fill them.
Operational Plan:
Describe how your business will operate on a day-to-day basis. Discuss location, facilities, equipment,
suppliers, and any necessary partnerships. Outline your production or service delivery processes.
Funding Request:
If you are seeking external funding, specify the amount you need, how you intend to use it, and the
terms you are offering to investors or lenders. Explain your funding strategy.
Appendix:
Include any additional documents or information that supports your business plan, such as resumes of key
team members, market research data, product images, legal documents, or contracts.
Milestones and Metrics:
Set measurable milestones for your business and describe how you'll track progress. This
helps you gauge your success and adapt your strategies as needed.
Remember that a well-prepared business plan is a dynamic document that should be revisited and
adjusted regularly as your business evolves. It's not only a tool for attracting investors or lenders but
also a roadmap to guide your business toward growth and profitability.
Video Making of Business Plan Pitch:
One of the tools to record video is using Microsoft PowerPoint.
Screen Record the group’s message whilst sharing the Presentation. On PowerPoint, once the
presentation is ready, play it on slideshow, adding the video recording of each group members’ part.
Within PowerP
oint, be sure to click the ‘Record’ option, so that the entire slideshow, your video, and
voiceover will be screen recorded. Be sure to use a clear mic and camera while recording. (Do
include a video and not just a voiceover, so I can identify which member is speaking).
You can use any of the software which you are well-versed in.
Assignment Task:
Your task for this assignment is in a group of minimum 5
–
6 maximum number of students. Do
research and prepare a Business Plan along with the video of a pitch, while in a group of 5 - 6 students.
General Assessment Guidelines and Tips:
A.
The report should be up to
5000 words in length
.
B.
You can follow any open template to write your Business Plan and submit it in word (.doc /
.docx format) on the Moodle/Turnitin submission page.
Engineering Management (London)
The School of Engineering, Physical and
Mathematical Sciences
(EPMS)
Royal Holloway, University of London
Egham, Surrey TW20 0EX
+44 (0) 1784 276933
Epms-school@rhul.ac.uk
www.royalholloway.ac.uk/electronicengineering
Year: 2023-24
C.
Your business plan should include all the relevant sections which are mentioned above.
D.
Video should represent all the group members and the length of an overall video is
10
minutes max.
▪
If you make assertions, support them by providing evidence through referencing.
▪
Please only use any open standard report format (word file) document to complete.
▪
There is Study Skills info:
https://intranet.royalholloway.ac.uk/students/study/academic-skills/skills-hub/academic-
writing-and-study-skills.aspx
▪
Avoid speculation along the lines of ‘this or that might be a good idea’. Focus on facts.
▪
Pay full attention to spelling, grammar and writing style.
Assessment Marking Criteria
Business Plan -
A business plan typically consists of several sections that provide a comprehensive
overview of your business. Here's a breakdown of the content you should include in each section.
Part/Section
Total Marks
Cover Page:
Business name and logo (if applicable).
Date of submission.
05 marks
Executive Summary:
A brief, high-level overview of the entire business plan.
Highlights key points, including the business idea, market opportunity, financial projections,
and funding requirements.
05 marks
Business Description:
Business name and legal structure.
Vision and Mission statement.
Core values or guiding principles.
Brief history of the business (if applicable).
The problem or need your business addresses
20 marks
Main Section:
Market and Competitive Analysis:
Market size and growth potential.
Target market demographics and characteristics.
Customer needs and pain points.
Description of key competitors.
Their strengths and weaknesses.
Competitive advantage of your business.
Barriers to entry in the industry.
Product or Service Description:
Detailed description of your product or service.
Features and benefits.
Pricing strategy.
Product development and production process (if applicable).
Marketing and Sales Strategy:
Marketing channels and strategies.
Advertising and promotional plans.
Sales tactics and strategies.
Pricing strategy (if not covered in the product or service description).
Customer acquisition and retention plans.
Management and Team:
Profiles of key team members.
Their roles and responsibilities.
Relevant experience and qualifications.
Organizational structure.
Operational Plan:
60 marks
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Engineering Management (London)
The School of Engineering, Physical and
Mathematical Sciences
(EPMS)
Royal Holloway, University of London
Egham, Surrey TW20 0EX
+44 (0) 1784 276933
Epms-school@rhul.ac.uk
www.royalholloway.ac.uk/electronicengineering
Year: 2023-24
Location and facilities (if applicable).
Equipment and technology.
Suppliers and supply chain management.
Production or service delivery processes.
Distribution channels (if applicable).
Milestones and Metrics:
Measurable milestones for the business.
Key performance indicators (KPIs) to track progress.
10 marks
(Marked out of 100) - (Marks assessed for a whole group as same)
Group Business Pitch Video -
The video will be weighted 50% of the final mark.
Part/Section
Total Marks
Clarity of Message: (Marks assessed for a whole group as same)
Does the video clearly and concisely communicate the business idea or concept?
Is the problem the business solves or the need it fulfils well-defined?
Are the key points and value proposition easy to understand?
10 marks
Storytelling and Engagement: (Marks assessed for a whole group as
same)
Does the video engage the audience from the beginning to the end? Is there a compelling and
relatable story that draws viewers in? Are anecdotes or real-life examples used effectively to
illustrate the business's impact or significance?
10 marks
(Marks assessed for a whole group as same)
Market Opportunity:
Does the video effectively convey the size and growth potential of the target market?
Is there evidence of market research to support market opportunity claims?
Does the presenter demonstrate a deep understanding of the target market and its dynamics?
Solution and Uniqueness:
Does the video explain the product or service offered and its unique selling points?
Is the competitive advantage clearly articulated?
Are any innovative or proprietary aspects of the business highlighted?
Business Model and Revenue Strategy:
Does the video outline a clear and viable business model?
Are revenue sources and pricing strategies explained?
Is there evidence of a sustainable and profitable revenue plan?
Market Traction and Validation:
Does the video provide evidence of market traction, such as customer testimonials,
partnerships, or sales figures?
Are any validation or awards received by the business mentioned?
Team and Expertise:
Does the video introduce the key members of the team and their relevant qualifications?
Is the team's expertise and capability in executing the business plan evident?
60 marks
Presentation Skills:
(Marks assessed for individual student separately)
Are the presenters confident, articulate, and engaging? Is the pace and tone of the
presentation appropriate? Do the presenters maintain eye contact and effectively use body
language? Is the video well-produced with clear audio and video quality?
Are visuals, graphics, and slides (if used) professional and complementary to the message?
10 marks
Relative Contribution of an Individual Student:
(Marks assessed for
individual student separately)
Statement of relative contribution will show how much efforts an individual student has put in
(Draft document is already on Moodle which needs to be filled in by one of the group member)
10 marks
(Marked out of 100)