Walmart in the Chinese Market

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WALMART IN THE CHINESE MARKET .

3  Three factors influences Walmart entry strategy in the market; I. Sources locally for the products; Sourcing for products locally helps Walmart to cut cost associated to importation, thus able to keep their prices low (Wiltshire, 2021) II. Sustainable development; environmentally friendly store which helped them to save 40% of the energy they were using ENTRY STRATEGY

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4 MARKET EXPANSION STRATEGY AND GLOBAL BUSINESS STRATEGY Walmart plans for the next five to seven years was to open more than 500 new stores and warehouses in China. Have at least 40 new stores each year in the second and third tier cities in China (Badiane & Xiaodan, 2019). Aim at reaching the low tier customers, hence increasing the sales of fresh groceries

INTERNATIONAL MARKETING- TARGETING, POSITIONING, PRODUCT & PRICING, PLACE AND PROMOTION STRATEGY  Target strategy : Demographic and psychographic segmentation  Positioning strategy : The company position strategy is low price and satisfied customers services.  Product strategy : Walmart strive to provide quality products to their customers.  Pricing strategy : Walmart pricing strategy is determined by bulk sales, hence maximizing their sales instead of overpricing products (Every Day Low Prices).  Place strategy : Walmart locate their stores in urban set up where there is dense population (Pandey et al., 2021).  Promotion strategy : Due to their nature of procuring products in large quantities, they benefit from the

6 • References • Badiane, K., & Xiaodan, F. (2019). Strategic Analysis and Competitive Sustainability of Hypermarkets in China: Wal- Mart versus RT-Mart. British Journal of Economics, 16, 2. • Pandey, R., Dillip, D., Jayant, J., Vashishth, K., Nikhil, N., Qi, T. J., ... & Qhi, L. Y. (2021). Factors Influencing Organization Success: A Case Study of Walmart. International journal of Tourism and hospitality in Asia Pasific (IJTHAP), 4(2), 112- 123. • Wiltshire, J. C. (2021). Walmart Supercenters and Monopsony Power: How a Large, Low-Wage Employer Impacts Local Labor Markets. Job market paper. REFERENCES Note: These references are part of the whole references used in this r

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