BSBMKG413 Task3

Doikham is still in the speculative stage as a start-up venture. Its critical issues include continuing to take a health fiscal approach, expanding at a reasonable rate, not for the sake of expansion in itself, but because it is economically wise to. Doikham will continue to build brand awareness to assure growth in the customer and gallery base. Need improvement  Update on social regularly  Response faster to customer  Develop knowledge base of customer service person Suggestion, Develop positioning to get over competitive Doikham will position itself as a creative constructor of country. Several of product will appreciate Doikham 's unique approach to health. Doikham will leverage its competitive edge:  It is based on creative, unusual designs. While this strategy can be replicated, it is not easy. Creative, unusual designs require skill.  Steve is very skilled in what he does, and every piece that he manufactures incorporates an element of creative, unusual, eye-catching design that stands out from most jewelry. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing Doikham Strengths  Unique designs and construction methods.  Strong relationships with suppliers as well as galleries.  The flexibility to provide custom pieces.  A comprehensive distribution network from a robust website and a network of galleries. Weaknesses  Limited time and budget to market the company to the segmented target population.  The struggle to constantly create new designs.  The possible inability to meet demand due to the small size of the company. Opportunities  A growing market that, to a large degree, is unaware of Doikham  The possibility to grow the size of the company so Steve is spending his time creating and allowing others to deal with the administrative details.  The injection of fresh, creative designs in a somewhat stagnant industry. Threats  A decrease of availability of raw materials due to demand from other  A slowdown of the economy that will have a reduction on individual's discretionary income. Doikham principles and mission 3