SCS 100 Module Three Activity MacDonald

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Southern New Hampshire University *

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200

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Computer Science

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Jan 9, 2024

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SCS 100 Module Three Activity Template Replace the bracketed text below with your responses. Support your responses with specific details and examples from your advertisements. You do not need to conduct outside research, but if you use sources, cite them using APA style. Describe how groups and/or cultures are presented in all your advertisements. [Toyota: 2020 Toyota Big Game Commercial: Ft Cobie.] o The Toyota Highlander demonstrates its versatility and adaptability by traveling to different places and picking up people from various movie genres. The ads use a mix of comedy and action to attract a broad range of viewers and highlight the vehicle’s performance and features. [Jeep: Groundhog Day – Bill Murray.] o Bill Murray represents the Hollywood culture of entertainment and creativity. It also represents the Jeep culture of adventure and exploration. They also represent the American culture of small-town values and festivities. [Apple: A Climate Change Promise from Apple.] o The ad shows that Apple is carbon neutral and has a goal to make its entire carbon footprint nonexistent by 2030. The ad also uses emotional and inspirational appeals to convey its message and motivate its audience to join its efforts. [Stronger Together.] o LGBTQ+ community, African American community, and Minneapolis community. Describe the representation of stereotypes in all your advertisements. [Toyota: 2020 Toyota Big Game Commercial: Ft Cobie.] o Typical accents of southerners, group of scientists attack by aliens in a lab, and French accents using romantic phrases. [Jeep: Groundhog Day – Bill Murray.] o Residents of Punxsutawney, PA who celebrate Groundhog Day every year, Jeep Gladiator known for its off road capabilities and Bill Murray a famous comedian known for his role in the movie Groundhog Day. [Apple: A Climate Change Promise from Apple.] o I believe the stereotypes of this advertisement shows that Apple is one of the biggest suppliers in smart devices around the world. Customers of apple are wide variety of ages and different backgrounds. [Stronger Together.] o Doesn’t use a lot stereotypes but brings an inclusive and positive message to the issues of George Floyd and the LGBTQ+ community. Discuss how your beliefs, assumptions, and/or values may have influenced how you analyzed your advertisements. I believe that I chose my beliefs for the Jeep and Toyota advertisements because I am a fan boy of their products and always have been. Apples commercial to me, is a overdrawn out of promise that I feel will never be accomplished and it is only for publicity to make people who believe in climate change to keep buying and support their products. Stronger Together hits 1
home due to having friends and family who have been affected by these issues that are still happening today. 2
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