SCS 100 Module Four Activity MacDonald

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Jan 9, 2024

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SCS 100 Module Four Activity Template Replace the bracketed text below with your responses. Support your responses with specific details and examples from your advertisements. You do not need to conduct outside research, but if you use sources, cite them using APA style. Describe the underlying meanings or socially significant messages each of your advertisements communicates. [Toyota: 2020 Toyota Big Game Commercial: Ft Cobie Smulders] o [The meaning behind this advertisement is that it shows the true American dream and how a woman can do all. From the snippet of her saving the cowboy and the man from the aliens then to her picking up her son. Just an all-around commercial representing a woman’s power and also the reliability of the Toyota Highlander] [Jeep: Groundhog Day – Bill Murray] o [Underlying meaning shows Hollywood culture of their creativity and entertainment. Shows reliability and passion of Jeep owners and users.] [Apple: A Climate Change Promise from Apple o [Apple’s big advertisement providing a better future and how they’ll as a company combat climate change on their part.] [Stronger Together] o [Stronger together brings all the groups of people together that have been affected by the George Floyd incident and how they support the LGBTQ+ community.] Write a research question based on a social science perspective and related to at least one of your advertisements. [How does the portrayal of Cobie Smulders as a heroic mother and driver in the 2020 Toyota Highlander commercial affect the viewers’ attitudes and preferences towards the brand and the product?] Describe how you used a social science perspective to create your research question. [The portrayal of Cobie Smulders as a heroic mother and driver in the 2020 Toyota Highlander commercial has a positive impact on the viewers attitudes and preferences towards the brand and the product. The commercial’s representation of women as leaders and heroes.] 1
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