INT 220 Business Brief Template (1)

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Southern New Hampshire University *

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220

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Computer Science

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Jan 9, 2024

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INT 220 Business Brief Template Course Project Directions (This section can be removed prior to submitting this as your final project in Module Seven): Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template. You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission. Section One: Drivers for Global Entry Country Selection China Purpose of Global Expansion To expand business by diversifying the consumer base into a larger market. This will also lead the way into hopefully reducing manufacturing and shipping cost. [Explain key benefits of successful global expansion for domestic organizations.] Business Impacts of Global Business Expands into one of the worlds largest market is going to greatly affect the business and we will need to monitor thing closes through out the process to ensure we are position the business correctly, marketing is directed to the correct consumer, our supply chain can handle the increase in orders, and that we are position the correct humans resource to the right fiction point to limit issues through out the process. Societal Impacts of Global Business One of the most noticeable example of societal impact would be the expansion of telecommunication companies inside the U.S. If you look at society pre 1980’s once some left the house for the day you would have no way of communicating with them within the a decade and half that complete changed and the societal normal was to have a cell phone with you all the time. This not only affect the infrastructure around you but also the societal environmental change with the availability of up to date information. Cultural Considerations for Global Business Knowing the society norms of a culture make a big difference in the successfully launch of a product or brand into a new market. If you where trying to expand a clothing company into a global market knowing the market dominate religion would be important factor that would greatly affect the design. For example if you tried to enter a global market with this clothing company that primarily sells bikinis, if
you choose to enter a market where over 80% of the demographic identified as Muslim your business is almost guaranteed to fail because it doesn’t align with the majority of the market’s belief system. Section Two: Market Profile Cultural Profile [Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, values and attitudes, cultural dimensions, and so on. You may fill in the chart below in order to use data and statistics to support your comparisons. Note that tables require only words, phrases, and/or numbers, not complete sentences.] Category United States China [Insert Country Selection From Course Project] Commonly Spoken Languages [Insert information.] [Insert information.] Commonly Practiced Religions [Insert information.] [Insert information.] Power Distance Index (PDI) [Insert information.] [Insert information.] Individualism Versus Collectivism (IDV) [Insert information.] [Insert information.] Masculinity Versus Femininity (MAS) [Insert information.] [Insert information.] Uncertainty Avoidance Index (UAI) [Insert information.] [Insert information.] Long-Term Orientation Versus Short-Term Normative Orientation (LTO) [Insert information.] [Insert information.] Indulgence Versus Restraint (IVR) [Insert information.] [Insert information.] Political and Economic Profile [Compare and contrast important political and economic factors for your selected market against those in the domestic market. Factors should include political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.] Category United States [Insert Country Selection From Course Project] Political System [Insert information.] [Insert information.] Current Leaders [Insert information.] [Insert information.] Economic Classification [Insert information.] [Insert information.] Economic Blocs Impacting Trade [Insert information.] [Insert information.] Gross Domestic Product [Insert information.] [Insert information.] Purchasing Power Parity [Insert information.] [Insert information.] Gross Domestic Product Per Capita [Insert information.] [Insert information.]
Legal and Regulatory Profile [Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and important restrictions or documentation.] Section Three: Market Considerations Monetary Considerations [Explain how monetary considerations, such as currency, exchange rates, and exchange-rate management, would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations. Complete the table below to support your explanations using current exchange rates.] Category The U.S. Dollar [Insert Country Selection From Course Project’s Currency] Exchange Rate [Insert information.] [Insert information.] Management and Logistics Considerations [Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws, and their impact on policies and procedures.] Mode of Entry Considerations [Describe advantages and disadvantages for traditional modes of entry that would be most appropriate for entering into your selected market.] References [Include any references you cited according to APA format.]
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