COM130 Module 2
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School
Southern New Hampshire University *
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Course
130
Subject
Communications
Date
Apr 3, 2024
Type
docx
Pages
2
Uploaded by CoachFieldReindeer36
Kate Martin
Module 2 Journal
Prepared for Professor Hayley Burchett
COM-130
March 16, 2024
The selected image for analysis showcases a compelling advertisement displaying the text "#selfie #fun #broken" against a predominantly dark background with a person in the driver seat of a car. The design elements utilized in this media piece are understated yet potent. The prevalent use of black instills a sense of gravity and seriousness, effectively emphasizing the urgency of the message. Opting for the hashtag format adds a contemporary and relatable touch, aligning with current social media trends and bolstering the advertisement's resonance with younger audiences.
This media piece likely targets young drivers or frequent social media users. The inclusion of the hashtag and the idea of capturing a "last driving selfie" implies an intent to raise awareness about the dangers of distracted driving, especially among younger individuals who might be more inclined to use their phones while driving. The bluntness of the black background and the urgency conveyed by the message aim to prompt an emotional response and urge viewers
to contemplate their own driving behaviors.
One potential suggestion for enhancing this artifact could involve integrating additional visual elements or statistics to reinforce the message regarding the hazards of distracted driving. While the simplicity of the design is impactful, providing more context or information about the associated risks could further amplify its effectiveness. Although this photo does incorporate a brief call-to-action by directing viewers to a website for additional information, the positioning and smaller text may hinder viewer engagement. Enhancing the visibility of the call to action is crucial as it increases the likelihood of viewers taking the intended action. Suggestions for improvement include enlarging the text, using contrasting colors, or repositioning it within the advertisement. By making the call to action more noticeable, the advertisement stands to benefit from increased engagement and effectiveness in achieving its objectives.
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