josephchidi Research Proposal

docx

School

Conestoga College *

*We aren’t endorsed by this school

Course

1085

Subject

Communications

Date

Apr 3, 2024

Type

docx

Pages

Uploaded by BrigadierHornetMaster1029

NAME: JOSEPH CHIDI STU.NO: 8764699

2 COURSE: COMM1085 1) What are the key factors influencing consumer behavior in the e-commerce industry? 2) How can businesses leverage this understanding to optimize their marketing strategies and drive sales growth?

3 This research question is about figuring out why people buy things online and how businesses can use that information to sell more effectively. As someone studying business and interested in marketing, understanding why people make purchasing decisions is crucial. Since I want to work in e-commerce, where sales happen online, this research can help me learn how to sell products better online in the future .

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

5 TEXT #1 Reference: Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson.  Type of source: Textbook  Why this text is useful: This book covers digital marketing strategies in detail, including how people behave online when shopping. It helps me understand how to market products effectively on the internet, which is essential for my research on improving online sales. TEXT #2 Reference: Smith, A. (2022, January 15). Understanding E-Commerce Consumer Behavior: Trends and Insights. Forbes.  Type of source: Magazine Article  Why this text is useful: This article talks about recent trends in how people shop online and gives examples to explain. It helps me stay up-to-date with what's happening in online shopping, which is important for my research on making marketing strategies better for online businesses.

6 TEXT #3 Reference: TEDx Talks. (2018, April 6). The Psychology of Consumer Behavior | Kyle Murray | TEDxUManitoba. YouTube.  Type of source: TED Talk (YouTube Video)  Why this text is useful: This video explains why people buy things the way they do, using simple examples. It helps me understand the reasons behind people's shopping decisions, which is important for my research on how to sell products better online.

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

josephchidi Research Proposal

Related Documents