Fortnite
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School
Miami Dade College, Kendall *
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Course
2289
Subject
Communications
Date
Apr 3, 2024
Type
docx
Pages
3
Uploaded by AdmiralFangHummingbird22
Please answer the following questions about Fortnite:
1. What is Fortnite's target audience, and how have they shown a successful understanding of this audience?
Fortnite's target audience primarily consists of gamers, particularly younger demographics, including teenagers and young adults. Epic Games, the developer behind Fortnite, has shown a successful understanding of this audience through various means:
Regular updates and additions to the game to keep it fresh and engaging.
Integration of popular cultural elements and trends, such as collaborations with celebrities, musicians, and brands.
Emphasis on social interaction and community engagement within the game,
including features like in-game events and social hubs
2. Examine the following about Fortnite's content creation:
a. What is their presence like on live streaming platforms?
Fortnite has a significant presence on live streaming platforms like Twitch, YouTube Gaming, and Mixer. Many streamers regularly broadcast their gameplay, attracting large audiences.
b. Do they have major live events?
Yes, Fortnite hosts major live events, such as in-game concerts, special limited-time modes, and seasonal events like "Fortnitemares" during Halloween.
c. Do major vloggers tend to make content about Fortnite?
Yes, major vloggers often create content about Fortnite, including gameplay highlights, strategy guides, and event coverage.
d. Is there Fortnite lore?
Fortnite does have lore, which is primarily conveyed through in-game events, cinematic trailers, and tie-in media like comics and short stories
.
3. In what ways are Fortnite events typically covered? Are there playcasters and color commentators? Who dominates that scene?
Fortnite events are typically covered through various channels, including live streams on platforms like Twitch and YouTube, as well as official broadcasts by Epic Games. These events often feature play-by-play casters and color commentators to provide analysis and commentary on the action. While Epic Games may dominate
the official broadcasts, individual streamers and content creators also contribute to event coverage through their channels.
4. Are there ways for players and fans to interact either in game or at events/with professionals?
Yes, Fortnite provides various ways for players and fans to interact, both in-
game and at events:
In-game interactions include voice chat, text chat, emotes, and team-based gameplay.
Events often feature opportunities for fans to participate in challenges, tournaments, and meet-and-greets with professional players.
Epic Games also engages with the community through social media, forums, and official websites.
5. Has Fortnite had any notable collaborations or partnerships when it comes
to the content it offers its players?
Fortnite has had numerous notable collaborations and partnerships, including crossovers with Marvel, DC Comics, Star Wars, Travis Scott, Marshmello, and more. These collaborations often introduce themed content, skins, and limited-time modes
inspired by the partner franchises.
6. Is Fortnite adapting when it comes to using emerging technologies in its content?
Yes, Fortnite has shown a willingness to adapt to emerging technologies in its content. For example, it has integrated features like ray tracing for enhanced graphics on compatible hardware and supports virtual reality experiences through platforms like Oculus Rift.
7. In *your opinion*, what are some of the best things that Fortnite does right
when it comes to content creation and engagement? What are things that the game needs to improve on for it to keep being sustainable in the esports industry?
In my opinion, some of the best things Fortnite does right include:
Regular updates and content additions to keep the game fresh and engaging.
Embracing collaborations and partnerships with popular brands and franchises to appeal to a wide audience.
Hosting large-scale events and in-game experiences that foster community engagement.
However, to keep being sustainable in the esports industry, Fortnite needs to
improve on aspects such as:
Ensuring balance and fairness in competitive gameplay.
Providing better support and infrastructure for competitive events and tournaments.
Addressing concerns around player retention and burnout, particularly among professional players.
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