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Brazil’s Cultural Communication Practices Liseth Santos
Grand Canyon University
COM-263
Professor Sapienza
October 29, 2023
1
Brazil’s Cultural Communication Practices Cultural norms and ethics have a big impact on how we communicate, whether it's through words or actions. Research has shown that different cultures have unique ways of talking, writing, and gesturing. Understanding these differences is crucial for effective intercultural communication. While verbal communication often gets more attention, let's not forget the importance of nonverbal cues. Strengthening our intercultural communication skills makes it easier for us to connect with others. However, nonverbal communication is essential, as it creates a cultural bond and illustrates the importance of unspoken words, as actions speak louder than words (Aghayeva, 2022). Brazilian culture is deeply rooted in its history, values, and
beliefs, which greatly influence its unique communication patterns and practices. One significant
aspect is the concept of "jeitinho brasileiro," which reflects the Brazilian knack for finding creative and flexible solutions to navigate bureaucratic or challenging situations (Sousa, 2023). This stems from a historical context of dealing with complex systems and a belief in the power of resourcefulness. The cultural practice of "jeitinho brasileiro" in Brazil is deeply connected to the country's history, beliefs, and values. It reflects the Brazilian people's resourcefulness, adaptability, and desire to find creative solutions in complex social and bureaucratic systems. The term "jeitinho brasileiro" can be translated as the "Brazilian way" or "Brazilian knack." It emerged as a response to the challenges posed by a complex bureaucracy and is rooted in Brazil's
multicultural heritage. Brazil's history of colonization and the blending of indigenous, African, and European cultures have shaped the Brazilian people's ability to adapt and find creative solutions. The impact of cultural norms and ethics on communication, as well as the unique communication patterns in Brazilian culture is very beautiful as they are very passionate. Jeitinho Brasileiro
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Brazilian society places a high value on interpersonal relationships and favors a more flexible approach to rules and regulations. The practice of "jeitinho brasileiro" is based on the belief that personal connections and networking can help overcome obstacles and achieve desired outcomes. Building social capital and maintaining strong relationships with family, friends, and acquaintances are seen as important. As mentioned in Brazil: Explore Brazilian Culture, (n.d.) in terms of communication style, Brazilians often rely on indirect communication,
using nonverbal cues, such as gestures and facial expressions, to convey their thoughts and emotions. I
ndirect communication, which is a method that depends on gestures, facial expressions, and any other nonverbal action (Moreau et al., 2014). Context plays a crucial role in
understanding messages, as Brazilians tend to rely on shared experiences and cultural references.
Respect for hierarchy and authority is deeply ingrained in Brazilian society, reflecting the influence of its colonial past. This can be observed in formal settings, where people address others using titles and last names, emphasizing respect and social status. Also, Brazilians value personal connections and engage in friendly small talk before getting down to business. As mentioned in Business culture in Brazil
. (n.d.)., “Meetings are generally rather informal.” Building rapport and establishing trust are essential in Brazilian communication. Overall, the cultural communication patterns in Brazil reflect a blend of warmth, creativity, indirectness, and respect for authority. Understanding and embracing these practices can greatly enhance intercultural interactions with Brazilians.
Cultural Practice
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The cultural practice of "jeitinho brasileiro" reflects the Brazilian people's ability to navigate through complex systems while maintaining a sense of optimism and resilience. It is seen as a way to overcome barriers in a society where rules and regulations can sometimes be challenging to navigate. However, it is important to acknowledge that the practice of "jeitinho brasileiro" is not without controversy. While it can be viewed as a manifestation of creativity and
adaptability, it can also perpetuate a culture of favoritism, corruption, and inequality. Efforts have been made to promote transparency, accountability, and ethical behavior in both the public and private sectors to address these concerns. Despite its controversies, "jeitinho brasileiro" remains an important aspect of Brazilian culture. It reflects the Brazilian people's ability to find alternative ways to achieve their goals and navigate through complex social and bureaucratic systems. It is an expression of the Brazilian spirit of resourcefulness and adaptability.
Culture Impacting Communication Brazilian culture has a significant impact on communication. Brazilians are known for their warm and expressive communication style. They use gestures, facial expressions, and body language to convey emotions and enhance their message. Also, building personal connections is crucial in Brazilian culture. Brazilians value relationships and often take the time to establish rapport before diving into business or serious discussions. Brazilians tend to use indirect communication, relying on context, tone, and nonverbal cues to convey their message. They may
use metaphors, humor, and storytelling to express their thoughts. Additionally, Brazil is considered a high-context culture, where meaning is not solely derived from words but also from
the context and underlying relationships. It's essential to pay attention to nonverbal cues and read
between the lines. Brazilian culture places importance on respect for authority and hierarchy. It's 4
common to address people using titles and formalities, especially in professional settings. Brazilians are comfortable expressing their emotions openly. They may laugh, cry, or show excitement more readily compared to cultures that value restraint. The practice of "jeitinho brasileiro" reflects Brazilians' ability to adapt and find creative solutions. This flexibility extends to communication, where they may be open to negotiation and finding compromises. Brazilian culture is collective and values the well-being of the group over individual interests. Decision-
making often involves consulting and considering the opinions of others. Brazilians tend to have a more relaxed attitude towards time, and punctuality may not be as strictly observed as in some cultures. Meetings and social gatherings may start later than scheduled. Nonverbal cues play a significant role in Brazilian communication. Eye contact, hand gestures, and physical touch are common ways to convey meaning and establish connections. These are just a few aspects of how
Brazilian culture impacts communication. It's important to remember that cultural norms can vary within the country, and individual differences exist. Understanding and appreciating these cultural nuances can help foster effective communication in a Brazilian context.
Brazil’s Cultural Communication Practices In recent years, there has been a growing awareness and discussion about the impact of "jeitinho brasileiro" on Brazilian society. There is a desire to strike a balance between the resourcefulness and adaptability of the Brazilian people while upholding the principles of fairness and integrity. The aim is to ensure that the practice of "jeitinho brasileiro" does not undermine the principles of equal opportunities and ethical behavior. In conclusion, the cultural practice of "jeitinho brasileiro" in Brazil is deeply connected to the country's history. The cultural practice of "jeitinho brasileiro" in Brazil is deeply rooted in the country's history. It 5
emerged as a way for Brazilians to navigate complex systems and find creative solutions. It's a fascinating aspect of Brazilian culture.
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References
Aghayeva, K. (2022). Different aspects of intercultural nonverbal communication. CORE. https://core.ac.uk/display/161800550
Aghayeva, K. (2022). Different aspects of intercultural nonverbal communication. CORE. https://core.ac.uk/display/161800550
Brazil: Explore Brazilian culture | learn more AFS-USA. (n.d.). https://www.afsusa.org/countries/brazil/ Business culture in Brazil. MyNZTE. (n.d.). https://my.nzte.govt.nz/article/business-culture-in-
brazil Moreau, A., Campbell, E., & Greener, S. (2014). Effective intercultural communication: A Christian perspective. Baker Publishing. https://bibliu.com/app/#/view/books/9781441245939/epub/OEBPS/Text/
02_Series_Page.html#page_ii
Sousa, E. (2023, May 1). Jeitinho Brasileiro: The master code to understand Brazil. Bitesize Brazil. https://bitesizebrazil.com/understanding-jeitinho-brasileiro/ 7