WhitneyLawson-Week3
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Communications
Date
Feb 20, 2024
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pptx
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Uploaded by DeanSharkMaster1003
It's A Surprise
An LOL Surprise Doll That Is!
The unboxed toyline was launched late 2016 by MGA Entertainment. Who knew at this time how popular this one toyline would become. Adults and children flooded YouTube with video uploads of unboxing the new toy everyone was raving about with the anticipation of what could possibly be inside each unique LOL Surprise!
Attitude
•
An enduring and general evaluation of an object, person, group, issue, or concept ranging from negative to positive
•
It affects how you perceive the world and behave
The Power Of Persuasion:
Attitude
•
After seeing numerous commercials of LOL Surprise Dolls children are intrigued and excited and are led to search for video content on YouTube. There they find an unimaginable number of videos uploaded by adults and children some are set up like a short cartoon while others just advertise the several types of Dolls available for purchase and unboxing them to find out what is inside of each. This subtle yet enduring action has a positive effect on how the child perceives this line of toys and leaves them wanting one or all of them for themself. •
The advertisements are aimed at children between the ages of 4 and 14 with a simple clear message that keeps the viewer focused and does not over stimulate. Because this line has various components found inside such as sweat treats, slim, nail art, dolls, doll accessories etc... The style and type of product is what attracts people from children to adolescents to engage and want to purchase.
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The Power Of Persuasion On
Attitude
Reward
An event that produces a pleasant or positive affective experience
An incentive that motivates people
The Power Of Persuasion:
Reward
•
It enables extrinsic motivation by giving the incentive in the form of an unknown toy and accessory •
Because of the multiple types of products created by the LOL Surprise toy line children and adolescents stay engaged by the constant change and availability of new products
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The Power Of Persuasi
on:
Reward
•
Ranging from furniture, to slime, to arcade heroes, zodiac dolls, Disney Princesses etc.
Control
•
The LOL Surprise Brand logo and flyers such as this one is one example of what is used as a display advertisement to keep customers coming back for more. This Photo
by Unknown author is licensed under CC BY-NC-ND
.
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Summary
What I have learned from my observations is not only does the LOL Surprise toy line market their product to children but also to teens as consumers. Prior to my observations of this brand, I thought young children were the target audience but to my surprise they were not. The advertisement for the LOL Surprise brand ranges from commercials to YouTube videos uploaded by adults and children, some videos are simply tutorials, while others are short cartoons and character reenactment. These videos have a way of keeping the viewer engaged. The way the products are advertised and aimed at different likes, interests and genres of kids ranging from the age of 4 to 14 and the way this marketing ploy is designed will keep MGA Entertainment in business for a long time.
References
1.
[L.O.L. Surprise!]. (2020, June 1). Diva Salon #Hairvibes Grand Opening!
[Video]. Youtube. https://youtu.be/wWEPmLa7S8U
2. [Cupcake Squade]. (2021, January 14). LOL Surprise Furniture Series 4 Sugar & Spice Unboxing
[Video]. Youtube. https://youtu.be/mapvI-_4Eu4
3. [Cupcake Squade]. (2021, January 14). LOL Surprise Arcade Heroes! Unboxing At The VRQT Family Arcade
[Video]. Youtube. https://youtu.be/NJMT0KopdWo
4. [Photograph of Various LOL Surprise Dolls ]. (2023). https://
www.mammecreative.it/wp-content/uploads/2018/03/lol-surprise-confetti-pop-wave-2-el525344269359.jpg
5. [Photograph LOL Surprise Logo]. (2023). https://
kuklopedia.ru/images/thumb/5/53/LOL_Surprise_logo.jpg/600px-LOL_Surprise_logo.jpg
6. Lieber, C. (2020, April 16). How L.O.L Dolls Became the Dopamine Hit of a Generation. New York Times
. https://www.nytimes.com>lol-surprise-doll-isaac-larian
7. Myers, David G., author. | Twenge, Jean M., 1971—: Exploring social psychology / David Myers, Hope College, Jean M.Twenge, San Diego State University.Description: Ninth Edition. | New : McGraw-Hill Education, 2020. | Revised edition of the authors’ Exploring social psychology, [2018] | Includes bibliographical references and index.Identifiers: LCCN 2019044811 (print) | L
2019044812 (ebook) | ISBN 9781260254112 (paperback) | ISBN 9781260807509 (ebook)Subjects: LCSH: Social psychology.