4-1 Short Paper- Business Communication Practice
docx
keyboard_arrow_up
School
Southern New Hampshire University *
*We aren’t endorsed by this school
Course
431-H4225
Subject
Communications
Date
Feb 20, 2024
Type
docx
Pages
8
Uploaded by PrivateRose15513
4-1 Short Paper: Business Communication Practice
Maricarmen Watson
Southern New Hampshire University
Scenario One
Message Creation
February 04, 2024
To: Toby Webner, IT Manager
Subject: Website Update – New Branding
Good morning, Toby, I hope everything is well, as you know we have been working in the past months to update our style guide to reflect our organizations new brand’s personality; we are in need of some assistance to match our new brand personality with our current website; after doing a throughout review, we find our original website does not represents anymore what we as organization want to project to the public. We have been working with our entire communications team to send out surveys about our website image to our current customers, and most of them left the following comment “outdated… difficult to navigate… doesn’t seem to represent the organizations current brand…”, this is why we feel the need to work with you to fix this issue. I would like to schedule some time with you to go through our main changes and that way we can discuss how we can bring our new branding to reality on our website. We would need to
focus on changes such as aesthetic, colors, location of navigation bottoms, and more, I will bring
some suggestions from my team on what we are looking for; please let me know when a good time would be to meet. Thank you, Mari Watson
Communication Department Manager
CCOM Resort and Casino
(315) 366-9193
Maricarmen.watson@ccomresortcasino.com
Message Rationale
Audience Identification
For this message, the target audience is our internal IT department, more specifically Toby W. which in this case is the IT Manager, this means our audience is internal lateral. I believe we are facing an internal lateral communication because both Toby and I are managers of different departments within the organization, in the message I am sharing concerns, information, ideas, and feelings about certain situation that affects both since is related to how others are viewing our organization. Channel Selection
The channel I selected is email; it is an appropriate channel based on the scenario, as we learned on - The Secret to Business Writing: Crash Course Business - Soft Skills #3- video
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
“General Managers only spend anywhere from 10 to 25% of their day working alone in their desks. Which means they might not have time to read all details.” (CrashCourse, 2019) which makes email the best channel to send a concise, efficient message with the necessary but not abundant information needed to communicate your point across.
Reflection on Best Practices on Business Writing
To write an effective message I used as a guide the 7Cs of communication, which helped me draft a clear, concise, concrete, correct, coherent, complete, and courteous message; the information I provided in the body of the email met all the 7Cs of communication points, and showcased a well written email adding all the points we got on Scenario One paragraph; I also added an in-person meeting which can help drafting a better image of what we need from the IT department, I chose offering an in-person meeting too because “26% of employees think that
email negatively impacts productivity 2”(Writing strategies for business communication" n.d.). Scenario Two
Message Creation
Leviathan Technologies
5218 Patrick Rd. Verona, NY 13478
Dear Valued Customer, At Leviathan Technologies we are compromised with providing the best products, and we strive to perfection. When we launched Sonic 2 server, we were eager to bring the best technology to all of you one more time, and when we found out all the issues it came with, we were devastated. We have been working non-stop to enhance our technology and after throughout revisions we are ready to announce we redesigned our Sonic 2 server and fixed all the hardware issues, showcasing a superior product that you will love. In collaboration with our CEO, we went ahead and approved this new product, it will come with 3 years complimentary guarantee, and with a 24hr customer service phone line, to give a peace of mind to our beloved customers. In addition to the new perks, we added to purchasing our product, we created a step-by-step video in our website leviathantech.com/sonic2howto/11245
. We are excited to show all of you one more time the potential and quality of Leviathan products, and we hope we can gain your confidence once again. Diane Centeno, VP of Communication
Diane.Centeno@leviathantechs.com
(315) 371-7582
Message Rationale
Audience Identification
Our target audience for this message are the customers of Leviathan Technologies, the main idea of the message is to communicate our re-design Sonic2 product without any errors in the hardware. It is an external communication message because the company is communicating with their customers, in this case the message comes through the PR company in the name of the VP of communications. Since the PR team is not part of the company but is a third party, we see how the message does not come directly from them. Channel Selection
For the Scenario two I decided to do a press release, that can be posted on the different social media platforms of Leviathan’s Technology and send to our email subscribers as well. They are appropriate channels because it needs to be a public announcement that all our audience can easily see. As a press release this will have to be posted on our website for people to easily have
access to it if necessary. Reflection on Best Practices in Business Writing For this second scenario I used the same method of 7Cs of communication, I used formal writing and precise information to communicate with our target audience. In the – Writing Strategies for Business Communication – we learned that “External communications should be written at approximately an eight-grade reading level and use plain language” (Writing
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
strategies for business communication" n.d.) which is another reason of why I used simple language. References
CrashCourse. (2019, March 27). The Secret to Business Writing: Crash Course Business - Soft Skills #3
[Video]. YouTube. https://www.youtube.com/watch?v=8E-oqahDnb8
MindToolsVideos. (2018, October 8). The 7 Cs of communication
[Video]. YouTube. https://www.youtube.com/watch?v=sYBw9-8eCuM
Writing strategies for business communication, n.d. SNHU.com https://learn.snhu.edu/content/enforced/1460251-COM-431-R3186-OL-TRAD-
UG.24EW3/course_documents/COM%20431%20Writing%20Strategies%20for
%20Business%20Communication%20Infographic.png?ou=1460251