Advertisements and Bias
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School
Southern New Hampshire University *
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Course
100
Subject
Communications
Date
Feb 20, 2024
Type
docx
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Uploaded by ProfessorProtonBear6
In this module, we are exploring the appeal of advertisements. Think back to the ads you chose in Project 1. In your initial post, include a link or attachment with your chosen ads, and describe your emotions as you watched/viewed them. Address the following questions in your initial post: What about the advertisements made you curious, shocked, or interested in taking a closer look? How did the ads appeal (or not appeal) to your identity as an individual or as a part of the larger society and culture to draw your interest?
Thinking about what we have learned about bias, read your classmates' posts about their initial reactions to their chosen ads. Then respond to at least two of your classmates. From your perspective, how might bias lead viewers to experience or perceive the chosen ad differently?
Ad 1: Colgate “Sink Child”
https://www.youtube.com/watch?v=ZxnhUHFVztw
Ad 2: Anti-age Cream https://www.adsoftheworld.com/media/print/diadermine_the_couple
Ad 3: The Waterproof Experience https://www.youtube.com/watch?v=9YJ0EbvwTrw
Ad 4: Where a man Belongs https://www.advertisingarchives.co.uk/en/asset/show_zoom_window_popup.html?
asset=87523092&amp%3Bamp%3Blocation=grid&amp%3Bamp
%3Basset_list=87523411%2C87523103%2C87523092%2C87523090%2C87522710%
2C87522676%2C87522526%2C87522359%2C87522314%2C87522171%2C87522138
%2C87521610%2C87521561%2C87521057%2C87521056%2C87521048%2C875210
47%2C87521046%2C87521045%2C87521044%2C87521043%2C87521042%2C8752
0940%2C87520846%2C87520656%2C87520413%2C87520340%2C87520328%2C87
520324%2C87520193%2C87520190%2C87520180%2C87520176%2C87520151%2C
87520144%2C87520086%2C87520085%2C87519893%2C87519449%2C87519409%2
C87519392%2C87519194%2C87519030%2C87518713%2C8751
What made these advertisements interesting to me, and to take a closer look, would be the use of using only one gender or one race as their image. In a world with such diversity and love, I was shocked that these advertisements showed very little of that.
From the Water Experience only having women in their ad, to the Camel cigarettes only having a male in the ad. I talked about this in the project for Module two as we looked at
the advertisements in the eyes of a social scientist. One of the questions that I asked was, are companies afraid of creating ads that go beyond their consumer because of potential backlash? Meaning for example knowing that Loreal has a greater population of women buying their products, they are going to promote their product using women and to get women's attention, but some men must use their product, why not introduce men into their advertisement. As I looked through the ads, and picking which one I wanted to look deeper into, I had this in the back of my mind and what would be interesting to see how they can incorporate something that might be outside their comfort zone.
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