Document6
docx
keyboard_arrow_up
School
Western Sydney University *
*We aren’t endorsed by this school
Course
BSBMKG433
Subject
Communications
Date
Nov 24, 2024
Type
docx
Pages
2
Uploaded by JessicaL49
Information/Instruction Identified during Consultation with Target
Audience
Target Audience for Communication:
The consensus among the participants was that our target audience for communication activities
encompasses both internal and external stakeholders. This includes employees, customers, and
business partners. Understanding the diverse composition of this audience is crucial for tailoring
our communication strategies effectively.
Communication Activities in the Workplace:
Two primary communication activities within the workplace were identified:
1.
Internal Team Meetings:
This activity involves information sharing, progress updates,
and collaboration among employees. Effective communication within teams is essential
for enhancing productivity and reducing misunderstandings.
2.
Customer Feedback Handling:
Addressing customer complaints and feedback is a
critical aspect of our communication activities. How we handle these interactions directly
impacts customer satisfaction and brand reputation.
Information/Instruction to Present:
Internal Team Meetings:
Importance of Effective Communication: Emphasize the significance of clear and open
communication within teams for improved collaboration and productivity.
Strategies for Improvement: Provide practical strategies and tools that team members can
utilize to enhance communication during meetings.
Customer Feedback Handling:
Guidelines for Professional Handling: Offer a set of guidelines and best practices for
addressing customer complaints and feedback in a professional and empathetic manner.
Active Listening and Empathetic Communication: Highlight the importance of active
listening and empathetic communication skills when dealing with customers to resolve
issues effectively.
Objectives of Communication:
Internal Team Meetings:
Enhance Team Collaboration: The aim is to foster a collaborative and positive team
environment to boost overall productivity.
Reduce Miscommunication: Reduce instances of miscommunication and
misunderstandings among team members through improved communication practices.
Customer Feedback Handling:
Improve Customer Satisfaction: The primary goal is to improve customer satisfaction
levels by addressing their concerns promptly and effectively.
Maintain Positive Brand Image: Ensure that customer interactions reflect positively on
the Bounce Fitness brand, even when resolving issues.
Requirements for Communicating with Target Audience:
Internal Team Meetings:
Availability and Engagement: Ensure that team members are available and actively
engaged during team meetings to maximize their effectiveness.
Sharing Agendas and Minutes: Share meeting agendas and minutes in advance to keep all
team members informed and prepared.
Customer Feedback Handling:
Training: Provide comprehensive training to customer service representatives in effective
communication skills to handle customer complaints professionally.
Feedback Tracking: Implement a system for tracking and following up on customer
complaints to ensure timely resolution.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help