busn 5000 week 3 hw

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School

Trine University *

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4444

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Business

Date

Apr 3, 2024

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docx

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Uploaded by HighnessMetalMantis41

BUSN 5000 Homework 3 Please open this document in Microsoft Word and respond directly in this document without modification of the text in bold. This way the answer will be in the same place and in the same format for every student. You will submit this Word file in Canvas. If you have any trouble, reach out to your instructor in a timely manner. Question 1 – McDonalds has drawn a great deal of unwanted attention due to the perceived unhealthiness of its menu. Evaluate the ethics of knowingly marketing unhealthy foods to children. Be sure to utilize each of the three ethical frameworks presented in the course material. Please use the provided headings for each framework to clearly delineate between the frameworks. Universalizability Principle – McDonald's advertising of nutritionally inadequate goods to children will be assessed for worldwide implementation without discrepancies. Consistency is being consistent in conduct, deeds, McDonald's marketing would promote unhealthy meals to kids across all fast-food establishments. Consistency is being consistent in conduct, deeds, McDonald's marketing would promote unhealthy meals to kids across all fast-food establishments. The universalization of this strategy would expose all children to the hazards of nutritionally poor meals, harming their health. Children lack autonomy, making it difficult for them to make informed food decisions. They become vulnerable to marketing that exploits their vulnerability. McDonald's marketing of unhealthy food to children violates the Universalizability Principle. The ethical dilemma of subjecting all children to prospective harm without their informed consent makes this idea unsuitable for global regulation. This violates the principle of respect and autonomy. Utilitarian Ethics – McDonald's participates in the promotion of detrimental products to children in an effort to maximize overall happiness: McDonald's marketing strategies contribute to the expansion of the company's profits, thereby producing economic benefits for its stakeholders. Options for Consumers: For parents and their offspring, the consumption of McDonald's products is a matter of personal preference. A quandary emerges when contemplating the inclination of specific youths towards McDonald's cuisine, which possesses the capacity to induce gratifying sensations. McDonald's marketing strategies that target children may be deemed ethically justifiable from a utilitarian perspective, given their capacity to generate financial profits and offer consumers a variety of choices. However, ethical concerns are raised in light of this phenomenon because it promotes harmful dietary practices, thereby contributing to the development of health-related complications such as childhood obesity. The potential adverse health effects could potentially counterbalance the overall gratification derived from operational efficiency and customer autonomy.

BUSN 5000 Homework 3 Virtue Ethics – McDonald's participates in the promotion of detrimental products to children in an effort to maximize overall happiness: McDonald's marketing strategies contribute to the expansion of the company's profits, thereby producing economic benefits for its stakeholders. Options for Consumers: For parents and their offspring, the consumption of McDonald's products is a matter of personal preference. A quandary emerges when contemplating the inclination of specific youths towards McDonald's cuisine, which possesses the capacity to induce gratifying sensations. McDonald's marketing strategies that target children may be deemed ethically justifiable from a utilitarian perspective, given their capacity to generate financial profits and offer consumers a variety of choices. However, ethical concerns are raised in light of this phenomenon because it promotes harmful dietary practices, thereby contributing to the development of health-related complications such as childhood obesity. The potential adverse health effects could potentially counterbalance the overall gratification derived from operational efficiency and customer autonomy. Looking at McDonald's marketing unhealthy food alternatives to kids through the prism of all three theories of ethics reveals some interesting ethical dilemmas. Since the aforementioned measure could inflict harm to children without their knowledge or consent, it is in violation of the Universalizability Principle. Consuming unhealthy food may not optimally maximize overall satisfaction from a utilitarian perspective since it might cause harm through the development of undesirable eating habits. While McDonald's marketing campaigns may not always showcase the company's commitment to virtues like compassion and self-control, virtue ethics argues that these are important attributes for firms to prioritize. In conclusion, it is clear that McDonald's promotes unhealthy meal selections to children, which is an ethically problematic practice. To make sure these marketing techniques are in line with ethical standards, it is necessary to examine them. Question 2 – Provide an executive summary of your findings. What should McDonalds do and why? Do not quote directly from any source including ChatGPT. Rely on your own reasoning. Limit 300 words For McDonald's to truly lead the way in sustainability, the fast-food giant must adopt sweeping environmentally conscious policies. Increasing recycling efforts, decreasing packaging consumption, and sourcing materials in a socially responsible manner are some examples. By following these procedures, the firm may better respond to changing client tastes and build a sustainable brand for the future. Fast food giant McDonald's would do well to continue introducing new, healthier menu items in response to customers' increasing desire for healthier options. Substituting plant-based items for animal-derived ones, eating more fresh vegetables, and eating less processed meals heavy

BUSN 5000 Homework 3 in sugar and salt are all ideal examples. With the ability to improve the chain's reputation and attract more health-conscious customers, this strategy is expected to provide positive outcomes for McDonald's when implemented. The firm may improve overall efficiency and adapt effectively to changing client needs by creating a strong digital infrastructure. Using the principle of limitation-based reasoning, we propose that McDonald's adopt localization tactics to better serve their diverse consumer base. Participating in community events, offering seasonal specials that sell out, and changing menu items to suit local tastes are all ways to reach this goal. If McDonald's can successfully adapt to the characteristics of local markets, it may increase customer loyalty and carve out a distinct niche for itself. The best course of action for McDonald's would be to put money into helping its employees advance in their careers and participate in company-wide training programs. A company's service quality, employee retention rate, and work atmosphere may all be enhanced if the company places a premium on its employees' professional development and advancement. Research shows that a company's bottom line and customer happiness are positively impacted by staff engagement and motivation levels. Overall, the suggestions made above stress the need for McDonald's to put an emphasis on employee training and development, respond to shifting customer preferences, increase its commitment to environmental sustainability, make better use of digital tools, and tailor its offerings to different regional markets. Fast food giant McDonald's plans to increase its ability to hold on to customers, strengthen its competitive position, and solidify its position as a global leader in the fast food industry by implementing these measures.

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