Case Study 6

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Apr 3, 2024

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Duncan 1 Tyron Duncan BA 616 Case Study 6 Campbellsville University November 21, 2022
Duncan 2 Starbucks Case Study One of Starbucks' numerous sustainability objectives that the corporation is presently pursuing is reducing its environmental influence. Starbucks may be able to meet its sustainability objectives through the use of recyclable materials in a variety of ways, such as waste reduction, environmental impact reduction, consumer perception enhancement, regulatory compliance, and innovative supply chain and package design (Starbucks, 2022). Since recyclable materials have less of an impact on the environment than non-recyclable ones, they are a more sustainable choice. Additionally, by lowering the requirement for raw material extraction, the usage of recyclable materials can aid in the protection of natural resources. Additionally, Starbucks may lead by example and encourage other businesses in the sector to emphasize sustainability by implementing recyclable materials.  Recyclable materials may help Starbucks project a more favorable image in the eyes of environmentally sensitive customers, which will promote customer loyalty and foster good brand connections. Consumers are becoming more and more concerned with sustainability. Starbucks may also integrate recyclable materials into its processes to cope with changing regulatory standards. The whole lifetime of the product, including ease of recycling, the availability of recycling facilities, and customer behavior, all affect how successful it is to use recyclable materials (Viana, 2021). In order to optimize the beneficial effects of recyclable materials on its sustainability objectives, Starbucks might need to take care of these issues. To stay up to date on Starbucks' sustainability measures and how recyclable materials affect their objectives, one should refer to the company's newest reports and announcements or those from other trustworthy sources.
Duncan 3 Starbucks is well known for offering excellent perks to its workers, especially in the retail and service industries. These include of competitive pay, stock options, 401(k) plans, employee assistance programs, healthcare coverage, and educational possibilities. Both full-time and part- time workers at Starbucks are eligible for health, dental, and vision benefits. Additionally, it offers 401(k) plans and stock options, enabling staff members to support the growth and financial stability of the business. Additionally, the corporation provides qualifying workers with complete tuition coverage for an online bachelor's degree program offered by Arizona State University through the College Achievement Plan. Additionally, Starbucks wants to attain 100% pay parity for partners that work similarly and are of all races and genders. Nonetheless, the extent of advantages may differ amongst various sectors and businesses, contingent upon variables such as monetary outcomes, industry standards, and organizational principles. These factors can influence the level of benefits that other companies are able to offer their employees. It is important for each organization to assess their own resources and priorities when determining the extent of advantages, they can provide to their workers.  Starbucks' success may be ascribed to a number of things, including its goal of putting people first and its use of cutting-edge tactics like online ordering and international roasteries. Customer loyalty has been bolstered by the company's excellent brand image, emphasis on social responsibility, and dedication to staff involvement. Starbucks has also been at the forefront of technology, bringing in mobile payment and ordering systems and providing distinctive experiences through its network of international roasteries. The business has consciously increased its presence around the world by breaking into new markets and customizing its products to suit regional tastes. Furthermore, Starbucks consistently innovates its menu by adding new items and modifying its offerings to suit shifting consumer preferences, all of which
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Duncan 4 have maintained customer interest (Clark, 2021). In a sector where competition is fierce, Starbucks has been able to stay relevant and grow because to its all-encompassing growth strategy. Additionally, Starbucks has made investments in digital platforms and technology to improve consumer involvement and convenience. Through the implementation of mobile ordering and payment options, the firm has facilitated consumers' enjoyment of their preferred Starbucks beverages while on the go. In addition to enhancing the general customer experience, Starbucks' emphasis on technology innovations has helped it remain ahead of its rivals in a world that is becoming more and more digital. 
Duncan 5 References Clark, K. (2021, March 19). The secret to Starbucks’ brand success . Martin Roll. https://martinroll.com/resources/articles/strategy/secret-starbucks-brand-success/ Starbucks. (2022, March 23). Striving for a sustainable future: Starbucks Coffee Company . Striving for a Sustainable Future: Starbucks Coffee Company. https://www.starbucks.com/responsibility/planet/ Viana, C. (2021, August 13). How Starbucks teamwork and Partnership Culture Can Inspire Your Employees . Nutcache. https://www.nutcache.com/blog/how-starbucks-teamwork-and- partnership-culture-can-inspire-your-employees/