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far beyond just watching the Packers on the field. This new stadium will help bring in additional revenue year-round as a must-visit destination for a variety of events. Significant Revenue and Expenses-
The most significant form of revenue for the Green Bay Packers in 2023 came from their “National Revenue” which is the amount of funds they bring in from the NFL’s revenue sharing. Per their 2023 Treasurer’s report, The Packers brought in $374.5 Million in national revenue (
Annual Report
, 2023). The remainder of the Packers’ revenue is simply listed in their treasurer’s
report as local revenue. This amount is listed at just under $236 million which comes from things
such as ticket sales, merchandise sales, team sponsors, etc (
Annual Report
, 2023). The largest expense listed in the treasurer’s report is obviously player costs. This is to be expected as the Packers had a total of over $294 million in player salaries for 2022-2023. Other than player salaries, the next largest expense was just general and administrative costs at just under $84 million and then sales, marketing, and fan engagement costs at just under $74 million (
Annual Report
, 2023). These costs of course all pale in comparison to the player salaries, which make up over half the organization’s expenses on its own. Financial Health-
The Green Bay Packers organization is in decent financial health. Anytime an organization is consistently profiting over $35 million it is hard to say otherwise. It is worth noting, however, that while revenue was up despite losing a home game to the NFL’s International Series initiative, expenses were also up over $13.5 million in 2023 compared to 2022, profit from operations were down, and there was a net loss from investments (
Annual Report
, 2023).
