Ferland Milestone Two

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Apr 3, 2024

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1 Milestone Two: Outreach Strategy Kylie Ferland Southern New Hampshire University OL 445-H3935 Sr. Tomecca Williams January 23, 2024

2 Emerald City Community Development Corporation (ECCED) will need a strong fundraising plan going into the next fiscal year. ECCED has been able to cut their expenses by 31.61% over the past 3 years, the future of the organization depends on them to increase the revenues each year to be able to cover all expenses and grow the organization. It is important to continue to receive individual contributions. ECCED can do this by adding the option for individuals to donate through the ECCED website. They can also do this by peer-to-peer fundraising. ECCED also needs to increase the corporate donations. They can do this by incorporating a corporate sponsorship program. In a report that analyzed over 128 million households, 600,000 nonprofits, and 80,000 foundations by Cooke and Alfred Group (2020), more than 69% of charitable donations made were individual contributions, 17% were foundations support, 10% were bequests, and 5% were corporate donations. Looking at the financial statements for ECCED, the contributions from individuals, foundations, corporations and the Board of Directors are only 12.96% of the total revenue with the Board of Directors contributing 2.16% of the total revenue and individuals, foundations, and corporations contributing 3.6% of the total revenue. ` When it comes to the individual contributions program, ECCED can target high school and college aged students to hold peer-to-peer campaigns. Many schools have a community service requirement for students to graduate and have families and friends that they can solicit donations from. This makes them the ideal candidates to help run these types of fundraisers. Students can receive 5 hours of community service hours and each student have a minimum goal of $1,000. If the organization can get 20 students to participate are various points in the year, ECCED could see a 40% increase in the individual contributions alone. This program can help contribute to the organization growth because as the program grows, not only will there be an

3 increase in the revenue, but there will also be an increase in the community awareness as well. This is important for all local organizations. New donors are also individuals that ECCED can ask to help with the various volunteer activities that the organization has throughout the year. Because ECCED is not currently soliciting donations on the organization’s website, the organization is missing out on potential revenue through those who hear about the organization through our social media channels and word of mouth. The easier it is for someone to donate to an organization, the more likely they will make donations. According to Double the Donation (2024), revenue from one time donations decreased by 12% in 2022 but monthly donations increased by 11% and they accounted for 28% of all donations given online. Those are the kinds of donations ECCED wants to see. If monthly or quarterly donations from individuals can be obtained, as well as the one time donations, then ECCED will see an increase in the revenue for ECCED. When looking at corporate revenue streams, there is an opportunity to increase the reach with a corporate sponsorship program. The organization can create a standard set of four opportunities within each of the three programs that the organization runs. These opportunities will highlight the attributes that corporate liaisons are interested in. Examples include the STEM programs that are available at the charter school, sustainability at the various housing programs that are run, and possible opportunities for those with developmental disabilities to be able to advance in society. Corporations can sponsor classrooms, events, volunteer days, or anything that they can think of in conjunction with ECCED depending on their level of commitment to the sponsorship. The more hands on, the bigger the benefit for both ECCED and the corporation. ECCED. Corporations will want to benefit from the sponsorship as well. By providing social media posts, press releases, and other recognition about their sponsorship, they will get their

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4 name out into the community and people will be trusting of them because they will know that they are doing good work in the community. The packages that ECCED offers should start at $5,000 and there needs to be a goal of 5 new sponsors. This would generate a 50% increase in the total revenue. Corporations that are eager to sponsor the organizations target areas are likely to see a high success rate. With both of these programs running there will be $45,000 more in revenue coming in a single year. These programs can grow over the years which can lead to even more revenue coming in each year. The more ECCED works with the community and the corporations within it, the better the chance of the organization growing and succeeding in the years to come.

5 References Cooke, A., & Alfred Group. (2020, June 23). Giving USA 2020 By the Numbers and Beyond . Alford Group. https://www.alford.com/giving-usa-2020-by-the-numbers-and-beyond/#:~:text=As%20a %20percentage%20of%20total (Cooke & Alfred Group, 2020) Double the Donation. (2024). Nonprofit Fundraising Statistics to Boost Results in 2024. Double the Donation. https://doublethedonation.com/nonprofit-fundraising-statistics/#:~:text=Key %20Fundraising%20Statistics%3A&text=21%25%20of%20total%20nonprofit %20giving (Double the Donation, 2024)

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