Chapter 3 Summary and Discussion Questions

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Chapter 3 Summary and Discussion Questions HB 280: Introduction to Event Management Tim Mehlberg January 24, 2024

Chapter Three focuses on Destination Marketing Organizations (DMOs). DMOs is a tourism board that is a not-for-profit organization. They represent specific destinations and look to help long-term economic development for communities through travel and tourism. They coordinate with meeting planners to help organize travel by providing resources and information about the location. They serve as an intermediary between the sponsor and hospitality business by helping with funding and collecting requests for proposals. Due to DMOs being a not-for-profit organization, they get funding through share of hotel occupancy taxes, member dues, and tourism improvement districts. Tourism improvement involves an area that is specifically designated in the community where any incremental increase in property taxes generated is earmarked for a specific purpose. DMOs utilize the local attractions like zoos, sporting venues, parks, shopping, etc. to attract leisure travelers. When working with meeting professionals, DMOs act as a realtor and serve as the official point of contact between convention and meeting planners. They provide promotions and giveaways for professionals. DMOs direct planners to products and services that will accommodate the sponsors’ budget and needs and allow for planning less time-consuming. They will also help meeting professionals at their event by helping with sale processes, site review and inspections, lead processes, information and acting as a liaison with planners and attendees on the destination. With many Destination Marketing Organizations worldwide, the Destination International was created. The DI protects and advances success of destination marketing worldwide. DI has 550 DMOs, 5,700 individuals, 13 countries, and has $2 billion in annual budget. They provide information, resources, certification programs, etc. The DI offer an array of items for DMOs. They offer certified destination management executive which is an advanced

educational program for veteran and career-minded DMO executives looking for senior-level development. The program’s main goal is preparing executives for change and competition in the destination management and marketing department. There is also DDM program that offers a skills and knowledge project, accreditation, DI research, event impact calculator, and DestinationNext. DestinationNext provide DMOs with practical actions/strategies for improving performance. To conclude, the chapter discusses trends in the DMO world and the impact of COVID- 19. The main trend for DMOs consists of more management and marketing. As DMOs grow and change, more positions and research have opened up. There has become more development for destination programs as sponsors and meeting professionals look more towards travel for business meetings. In contrast, COVID-19 hauled the growth of DMOs because of the shutdown of travel. During the time of shutdowns, DMOs focused on locals supporting locals by promoting local restaurants and shops.

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1. Define the role and function of a destination marketing organization. a. DMO = tourism board that is not-for-profit and represent specific destination and helping long-term economic development of communities through travel and tourism. Their main function is to assist meeting planners about the destination. 2. Name the two different ways that DMOs can be funded. a. Hotel Occupancy Taxes b. Membership Dues 3. Name two things that a DMO does for meeting professionals. a. Make planning less-time consuming by providing information and resources about destination. b. Serve as official point of contact between convention and meeting planners. 4. Name two things that the DI does for meeting professionals. a. Certified Destination Management Executive b. Accreditation 5. What can the DI do for DMOs? a. Protect and advance the business of DMOs and providing funding. They also allow for hundreds of DMOs to be organized and collaborate. 6. How have DMOs responded to the challenges created by the pandemic. a. Began focusing on promoting and helping local organizations like stores and restaurants.

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