2-2 Harvard Business Review Simulation and Journal

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Southern New Hampshire University *

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400

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Business

Date

Apr 3, 2024

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docx

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3

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Jonna Walker BUS 400 Driving Business Opportunity Sean Clark 2-2 Harvard Business Review Simulation and Journal Value Creation and Competitive Advantage "Golden Honey Farms” has expanded to a regional multinational scale by leveraging value and competitive advantages across four generations. Since its inception until 2050, pivotal business strategies like appointing skilled professionals to the board, attracting external investors for expansion, diversifying product lines, and implementing strong corporate governance have been key factors in the continuous prosperity of the organization. Despite some decisions carried more risk than others and were not always well-received by family members; however, the outcomes were undeniable. The company evolved from a modest family enterprise into a global corporation that consistently delivers value to its family, shareholders, and customers with its wide range of honey, gourmet foods, cosmetics, clothing, and other honey-based products. In general, "the value of ownership is significant, and investors are highly satisfied with the company's achievements." (Family Business Simulation: Honey Heritage, 2024) The journey of "Golden Honey Farms" was not without its challenges. Leaders faced resistance from family members regarding their decisions and the company's direction. Moreover, in 2020, they encountered higher production costs due to a shortage of bees, and in 2027, the company experienced a decline in sales as cheaper honey flooded in from neighboring countries. However, the company demonstrated its strength and resilience in the honey market
thanks to its capable leadership. They consistently sought guidance from business advisors and implemented their advice, making them a formidable competitor. Thought Process The simulation necessitated the viewpoint of a "Business Owner." While family relationships influenced key choices, they needed to be handled with a strong focus on progress and resilience, even if it caused some discomfort. The truth about a small enterprise evolving into a large corporation is that risks are inevitable. Avoiding risks could lead to stagnation or, worse, irrelevance. Seasoned business and financial consultants are indispensable to enterprises of all sizes and can determine the outcome between triumph and downfall. Discovery The simulation revealed that I possess a stronger determination in business affairs than I had initially believed. It is acceptable to diverge from family opinions when choices impact everyone invested in the business. Nevertheless, family welfare remained a top priority in every decision, ensuring the integrity and interests of those relying on the prosperity of "Golden Honey Farms" were not jeopardized.
References Family Business Simulation: Honey Heritage. (2024). Retrieved from Harvard Business Publishing Education: https://forio.com/app/harvard/family-business/#/timeline
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