Assignment4_Sarpong_Danielle

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George Brown College Canada *

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SCCI1106

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Business

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Apr 3, 2024

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docx

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ASSIGNMENT #4 INFORMATIONAL INTERVIEW ASSIGNMENT Danielle Sarpong N01590534 BUS 3004 Humber College

2 Section 1: Selection Process and Preparatory Research Using LinkedIn, I reconnected and selected Emilie Souvannaraj for the informational interview based on her prominent role as a business management professional. We also attended the same business management program back in 2019 at George Brown College. To gather information about Aritzia, and her role, I used various resources including online research platforms such as LinkedIn and the company website. I also talked to family members of mine who are in the same field to get a feel for what type of questions to ask that would help me gain more insights from this interview. Through these efforts, I gained a comprehensive understanding of her educational background, professional experiences, and her current position within the industry. Section 2: Interview Summary Educational and Industry Background: - Emilie holds an Advanced Diploma in Business Administration with a concentration in Management from George Brown. She currently has 4 years of experience working in various management roles within the retail sector. Working with big retailers like Swarovski, American Eagle and now Aritzia Concierge. Motivation to Pursue Career: - She was motivated to pursue a career in business management due to her passion for entrepreneurship. She has a nail business as a side job where she creates beautiful press-on nails with intricate designs using her KSAs from her education to grow her business. She enjoys the dynamic nature of the industry and the opportunity to drive organizational growth and success.

3 Area of Expertise: - Her area of expertise lies in strategic planning, operations management, and team leadership within the retail industry. Opinion on Job Prospects: - She expressed optimism regarding job prospects in the field of business management, emphasizing the importance of adaptability and continuous learning to stay competitive in the ever-evolving job market. Important Skills and Knowledge: - Emilie believes that communication, leadership, and analytical skills are paramount for success in the field of business management. Additionally, she highlighted the importance of staying updated on industry trends and technological advancements. Major Industry Challenge: - A major challenge facing the retail industry in the last year has been adapting to shifts in consumer behaviour and preferences, particularly with the rise of e- commerce and changing market dynamics. First Job Experience: - Emilie secured her first job in the field during high school where she completed her placement at American Eagle as a sales associate, which provided her with valuable hands-on experience and paved the way for her professional growth. Section 3: Interview Reflection : Speaking with Emilie was impactful on my understanding of the business management field and has provided invaluable insights into the practical aspects of pursuing a career

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4 in this industry. Hearing about Emilie’s journey and expertise has reinforced my passion for business management and clarified the diverse opportunities available within the field. Her emphasis on the importance of continuous learning and adaptability has encouraged me to remain proactive in honing my skills and staying abreast of industry trends. Moreover, learning about the challenges facing the retail sector and Emilie’s strategies for overcoming them has equipped me with a deeper understanding of the dynamic nature of the industry and the skills required to navigate it successfully. Additionally, I aim to maintain regular communication with Emilie to continue learning from her experiences and seeking guidance as I progress in my academic and professional journey in the field of business management. Overall, this meeting has inspired me to take proactive steps toward achieving my goals in the industry! Reflection Form: Contact’s First and Last Name Emilie Souvannaraj Title Concierge Advisor Company Name Artizia Concierge Industry Business Management Phone and Email Emilie.souvannarj@gmail.com Website Date Interviewed March 5, 2024 Describe an interesting fact or aspect of your contact’s industry or position? - Emilie’s position at Aritzia concierge service is the personalized and high-touch approach to customer service that the company offers. While many companies focus solely on automation and self- service options, Aritzia concierge recognizes the value of human interaction in enhancing the customer experience. Through the concierge service, customers have access to a dedicated

5 team of stylists who offer personalized recommendations, styling advice, and assistance with purchases. Describe one of your most important attributes (personal skill). How might this benefit you in a summer placement? - One of my most important attributes is my strong communication skills. I believe effective communication is essential in fostering positive relationships, conveying ideas clearly, and resolving conflicts efficiently. In a summer placement, this attribute would benefit me in several ways. What two technical skills do you want to develop or enhance as a result of your discussion with your contact? - Data analysis and project management are two skills that I would like to enhance because they are very important in the business management field and management in general. What other careers are related to this field? Would these require other training - E-commerce manager, Customer experience manager, Visual merchandiser are all careers that are related to this field that someone could pursue with the dame advanced diploma. What questions did you have about your contact or their industry as a result of your research? Technology integration questions: - Personalized shopping experience - Technology enhancing customer experience Training and development - Training and development program If given the opportunity, what other question(s) would you want to ask your contact? - How does Aritzia contribute to the communities in which it operates through its concierge service? - Are there any partnerships or initiatives aimed at supporting local organizations or causes? Could you relate to your contact? - Yes, she was down to earth and shared many things that were insightful. It was interesting to see how we took different paths, after completing the same program. What are your plans to keep in touch with this contact? - Connected on LinkedIn Where you able to get other possible contacts? - No, I did not connect with anyone else, but I believe there are people I could connect with in the future.

Assignment4_Sarpong_Danielle

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