LA - UNIT 5 - PMAL104-24W-O-1M

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Feb 20, 2024

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PMAL104 – Learning Activity – UNIT 5 Nishant Rana Student ID: 249628040 Business Writing and Communications Wael Kechli Date: 2024-02-11
As CEO, I will handle the matter transparently, considering the circumstances and its effect on our users' safety and confidence. I will adopt the Indirect Bad News Message approach as discussed in (Dunphy, Chapter 8.3). My entire action plan is listed here. BUFFER Make a public apology to the impacted users and parents. This demonstrates that we have acknowledged and are aware of the situation, as it reflects accountability, seriousness, and the harm inflicted. JUSTIFICATION We must now explore the circumstances around this. The debate will include website security, hacking, and data breaches. This allows them to understand the cause of the problem and helps us identify our areas of vulnerability. DIRECTION We need to take the appropriate steps. Remove any inappropriate content, double-check any advertising policies, consult with a law firm for legal advice, and improve both website and organizational security protocols. CLOSING We must regain the trust of our users and reassure them that none of them will be negatively impacted. We are committed to upholding ethical advertising standards and may consider providing compensation or goodwill gestures as a demonstration of our sincerity. Prioritizing user safety and trust is crucial to our long-term success and sustainability as a company. By reassessing our strategic objectives and considering alternative revenue sources and making ensure that it aligns with our mission and values. SUMMARY To sum up, the proposed measures focus on transparency, accountability, and user safety to handle the breach and regain trust with our users and their families. Through prompt and resolute action, enhancing security measures, and revisiting our advertising policies and long-term strategy, we can navigate this crisis and emerge as a stronger company dedicated for creating a secure and positive online space for tweens.
REFERENCE Dunphy, B., & Stracuzzi, A. (2019). Professional communications: A common approach to work-place writing. Fanshawe College. Chapter 8: Routine Messages Parts 8.3, 8.5. https://ecampusontario.pressbooks.pub/llscomm/
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