Jordano food products assignment 1

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Jordano Food Products case study Instructor’s name: Meiky Chong Logistics Management Febuary 05, 2024 Student name: Syed kassim abbas hassan abedi Student Number: 664383076 JORDANO FOOD PRODUCTS 1

Table of contents Page Introduction………………………………………………………………………..1 Index………………………………………………………………………………..2 Questions and Answera………………………………………………….…….3-6 Works Citation……………………………………………………………………..7 JORDANO FOOD PRODUCTS 2

Questions and Answers Q1) What is your overall evaluation of the potential for Jordano Foods in this new relationship with SAB? Explain your position. A1) Jordano Food's prospects in the new partnership with SAB seem quite bright. Jordano Food, a prominent producer of superior food items, and SAB, a reputable logistics firm with an impressive history, had the potential to forge a potent combination that will benefit both companies and their clientele. Several elements support this upbeat assessment: 1. Complementary Expertise: SAB specializes in supply chain management and logistics, whereas Jordano Food produces superior food items. This complementarity of skills may result in a win-win collaboration. Jordano can concentrate on what it does best, which is produce high-quality food, while SAB can manage the complexities of efficiently delivering these goods to clients. 2. Better Order Fulfillment: Improving order fulfillment may be one of the partnership's initial advantages. Customers of SAB may receive their products more quickly and with greater dependability thanks to SAB's effective logistics and delivery skills. On-time delivery have the potential to greatly improve customer satisfaction and boost Jordano Food's revenues. 3. Cost Reduction: Transportation and logistics often represent a significant cost for companies in the food industry. SAB's extensive fleet of vehicles and network of warehouses can potentially reduce transportation costs for Jordano Food. This cost reduction can enhance overall profitability for Jordano, making its products more competitive in the market. 4. Inventory Optimization: Efficient inventory management is crucial in the food industry. Collaborating with SAB can help Jordano optimize its inventory levels, reducing the risk of stockouts or overstock situations. This, in turn, can improve cash flow by minimizing tied-up capital. 5. Technological Advancements: Jordano Food can benefit from increased collaboration and supply chain visibility thanks to SAB's cutting-edge technological solutions. Across the supply chain, utilizing these technologies can result in increased efficacy and efficiency. 6. Improved Customer Experience: The collaboration can produce a more seamless and contented customer experience by optimizing logistics and guaranteeing on-time deliveries. Content consumers are more likely to become loyal customers and brand promoters, which is advantageous for both businesses. JORDANO FOOD PRODUCTS 3

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7. Product and Service Expansion: Beyond improving existing operations, Jordano and SAB can collaborate on developing new products and services. For example, they could create a line of co-branded food products exclusively available at SAB stores. Additionally, they could develop an online ordering and delivery program, allowing SAB customers to have Jordano food products delivered directly to their homes. These initiatives can expand product offerings and reach, increasing market share. Q2: What areas of logistics do you think have the most potential for Jordano and SAB to collaborate for the benefit of SAB’s customers? Why? A2) There are several potential for Jordano Food and SAB to work together in the logistics domain to improve SAB's customer experience. There is a great deal of room for cooperation in the following important areas: 1. Order Fulfillment: Ensuring client satisfaction depends on the order fulfillment procedure. By delivering goods to SAB's clients more quickly and effectively, SAB can help Jordano streamline this process. Jordano Food may see an increase in sales and better customer satisfaction as a result of this partnership. Justification: Food products, particularly those with shorter shelf life, require prompt delivery. Orders may be filled quickly because to SAB's effective logistics network, which lowers the possibility of damaged or delayed items. This reduces food waste while simultaneously improving consumer happiness. 2. Transportation and Logistics: SAB's extensive fleet of vehicles and a network of warehouses across the country can significantly benefit Jordano Food in terms of transportation and logistics. Explanation: Food companies often face logistical challenges in managing the transportation of perishable goods. Collaborating with SAB can help Jordano reduce transportation costs and improve overall efficiency. SAB's well-maintained fleet can ensure that temperature-sensitive food products are transported under optimal conditions, minimizing the risk of spoilage or quality deterioration. 3. Inventory Management: Effective inventory management is crucial for maintaining a reliable supply chain. SAB can play a vital role in helping Jordano Food optimize its inventory levels. Explanation: SAB's logistics expertise can assist Jordano in achieving just-in-time inventory practices. By closely monitoring demand patterns and adjusting stock levels accordingly, Jordano can reduce excess inventory costs and the risk of stockouts. This optimization can improve cash flow and profitability by minimizing tied-up capital in excess inventory. JORDANO FOOD PRODUCTS 4

4. Technology: SAB's advanced technology solutions can provide Jordano Food with tools to improve supply chain visibility and collaboration. Explanation: SAB's technology can help Jordano Food track shipments in real-time, monitor inventory levels, and forecast demand more accurately. These capabilities can lead to greater supply chain efficiency, reduce the risk of stockouts, and ensure that products are always available when customers need them. 5. Sustainability Initiatives: Collaborative efforts in sustainability can benefit both companies and their customers. Explanation: Sustainable logistics practices, such as eco-friendly packaging and energy-efficient transportation, can align with consumer preferences for environmentally responsible businesses. By working together on sustainability initiatives, Jordano and SAB can enhance their brand reputation and cater to a growing market segment of environmentally conscious consumers. 6. Customer Feedback and Satisfaction: Regularly collecting and analyzing customer feedback can help identify pain points and areas for improvement in the logistics process. Explanation: By collaborating on customer feedback analysis, Jordano and SAB can continuously refine their logistics operations to better meet customer needs. This can include optimizing delivery times, packaging solutions, and communication methods, all of which contribute to a more satisfactory customer experience. Q3) What type of logistics channel would you recommend to Jorando Foods? Provide a diagram of the logistics channel you are recommending. Elaborate on why you haveselected the specific type of logistics channel. A3) For Jordano Foods, I would recommend a combination of different logistics channels to ensure efficient and effective distribution of their products. The logistics channel should include a mix of transportation modes, warehousing facilities, and distribution centers. Trucking ought to be Jordano Foods' main means of transportation. This is due to the fact that trucking offers flexibility in terms of delivery to various addresses and places. Additionally, it makes it simpler to reach isolated locations that can be difficult to reach with other forms of transportation. Furthermore, trucking is an affordable option for short- to medium-distance travel. Rail travel is the best option for large distances. Rail transportation is a cost-effective and efficient means of transporting heavy loads across extended distances. In addition, it provides a high degree of safety and is environmentally beneficial. JORDANO FOOD PRODUCTS 5

Air transportation should be used for urgent deliveries or for perishable goods that need to be delivered quickly. Air transportation is fast and reliable, but it is also expensive. For warehousing facilities, Jordano Foods should use a combination of company-owned and third-party logistics providers. Company-owned warehouses provide greater control over the storage and distribution of products, but they can be expensive. Third-party logistics providers offer cost savings, but may not provide the same level of control. Refer to the above steps for solution The distribution network should be designed to optimize efficiency and cost savings. The primary distribution center should be located near the manufacturing facility to reduce transportation costs and lead times. Additional distribution centers should be located near major population centers to ensure quick and easy access to customers. This will also help to reduce transportation costs and lead times. In conclusion, the logistics channel recommended for Jordano Foods is designed to optimize efficiency and cost savings. The combination of transportation modes, warehousing facilities, and distribution centers will ensure that products are delivered quickly and cost-effectively. Q4) How can logistics add value for Jordano Foods and SAB? A4) Logistics can add value in the ways below: a) The demand of customers will be fulfilled with TAT which is turn around time, which will improve the company’s customer responsiveness. b) With the help of logistics, the ease of doing business will improve for both jordon foods and SAB, It will lwad to increased overall profitibility for both companies. JORDANO FOOD PRODUCTS 6

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Works Cited • Supply Chain Management: A Logistics Perspective, 11th edition JORDANO FOOD PRODUCTS 7

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