To: Teammates
From: Hannah Woodard
Date: January 23, 2024
Subject: Three Struggling Companies utilizing Wildcat Consulting Services
Hi team, This is an overview of three companies that could benefit from the services of Wildcat Consulting. This report informs you of three companies and shows challenges they are facing regarding their products and communication within their industries. I am excited to work with all of you to expand our knowledge on these companies and grow our skill sets together. Below you will find an overview of Boeing, Starbucks, and Disney. Boeing faces extreme backlash as the quality of the planes has degraded, Wildcat Consulting can help rebuild the reputation of this company. According to The Seattle Times, a Boeing plane recently had its door fly off mid-flight and in the last decade has had numerous issues with the quality of the planes and safety of the passengers. Due to the shortfall of their reputation, Boeing has not held market dominance for years. The company has not had new leadership in quite some time, which could be one of the main reasons the company has not seen improvement in the quality of their planes. As interns at Wildcat Consulting, we can use our skills related to product quality and the importance of strong leadership and help Boeing understand the quality of a product can affect consumers. Starbucks has faced communication issues with the launch of their Watermelon Mug. They can utilize our
skillset to help relieve some of the pressure they are facing. The company began selling this mug as it was a part of Starbucks’ U.K. Summer collection, according to AP News. This watermelon mug was mistaken as showing support for Palestine as the mug has similar features of the Palestinian flag. Starbucks sales have since plummeted as customers are boycotting the company. Wildcat Consulting has an opportunity to use our knowledge on product launch to help Starbucks mitigate the damage and utilize product launch timing more effectively. Disney is facing challenges within their competitive industry that is threatening their consumer base and can use the strong skill set of Wildcat Consulting. According to CNN Business, Disney’s stock is the lowest it’s been in ten years. This can be attributed to customers cancelling subscriptions and switching to
cheaper subscriptions with more options. The beloved brand is facing financial hardships due to the cancellation of subscriptions, which could result in the company selling platforms, which could cause more customers to cancel subscriptions. Wildcat Consulting can help Disney, as they can utilize our services to better serve their customers and assist the company in developing new strategies to have better
customer retention. The overview of these three companies informs you of the challenges these companies are facing and how
the strong skill set of Wildcat Consulting can benefit them as well as expanding our knowledge and skills as we can learn how to better problem solve and generate unique solutions to the marketing and management issues they are facing. The companies discussed are Boeing, Starbucks, and Disney. Please contact me at Hannah Woodard hannahwoodard@arizona.edu
if you have any questions regarding the analysis of these companies.
Best Regards,
